Topics of the Day

1. Diaper industry standings

2. Anaylisis of competitors local & Multi National

3. Draw a Comparision of strength, trade & Consumer 4. Detail Quesstionnaire About diaper in metro & Non Metro

5- Brand holding significant role in the mind of consumers

Diaper industry standings

Pakistan's estimated population in 2011 is over 187 million, making it the world's sixth most-populous country. In the running era as the population is growing in very fasten rate the diaper industry is growing with the flow of population growth. The population growth rate now stands at 2%

Diaper Industry Competitor

Pampers Huggies Baby Master Cam babe Dry Fur Sona Baby Comfort Happy Nappy ABC Diaper

Anaylisis of competitors local & Multi National

Company : Z & J HYGIENIC PRODUCTS (PVT) LTD PRODUCTS Baby Master ( happy nappy, Baby Care) Z & J Hygienic Products (Pvt.) Ltd. was established in year 2000 with the aim of providing high quality products to customers. The head quarter and production facility of company is in Kamoke Pakistan. Z&J is the first proud Pakistani company to pioneer in manufacturing of baby diaper.

Z & J PRODUCTS (PVT) LTD

COMPANY :- PTOCTER & GAMBLE

Procter and Gamble Corporation the leading consumer goods company with a mission to improve the lives of consumers wherever it operates. P&G is an international Company reaching out to almost the entire world population with more than 250 brands in 130 countries. In August 2000, Procter & Gamble launched Pampers in Pakistan

COMPANY : ONTEX
Canbebe is a brand of Ontex, one of the biggest corporations of Turkey. Ontexs agenda for Pakistan, starting with Canbebe delivers and lives by its promise of giving more freedom and better comfort not just to the babies, but convenience for their mothers as well, says Syed Nusrat Shah, National Manager Marketing & Sales, Ontex Pakistan. With the product availability now ensured, Canbebe will soon be running an advertising campaign under the idea of Cannbebe Aapkay Janu Baby Kay Liye.

Comparison of strength, trade & Consumer

Comparison of strength, trade & Consumer

Diapers Distributi on % Trade price Retail Price No of Consume Diapers r offer in 1 Pack

Pampers Canbebe Baby Master

5 to 6% 8 To 10% 10%

92 90 90

100 100 100

10 12 10

0 +2 0

Diaper quessionnaire remarks after conducting the survey

After conducting the survey we find that p&g pamper became the word of mouth of consumers either its metro & non metro. The company mission is to improve the lives of people where ever it operates either metro or non metro. There is no such string Competitors of Pampers in Pakistan however some new companies recently entered in the market in last few years which we mentioned above

 The availability of the Pampers in the market is due to the knowledge of the people towards baby care, and pampers really innovates the culture of baby hygiene and care products, this is the main reason of its wide availability in the market. People are more conscious towards the baby health issues and pamper is one of the core product in that regard Value added features of Pampers
Dry Content Longer hours Fur content No leakage Packaging Gel Easement

How Can Baby Master & Canbebe Enhance Their Market Share
FOCUS ON FOUR PS
Product marketers differentiate their products to create the perception of a valuable product purchase. Price consumers may buy products more on the basis of price than other attributes. Place Convenience increases the probability of consumers finding and buying certain products. Promotion marketing communications plays a critical role in informing consumers about products and services