PERCEPTION

The process through which people receive, organize, and interpret information from the environment.

PERCEPTION
The process through which people receive, organize, and interpret information from the environment.

Attribution – the process of developing explanations for events.

PERCEPTION
The process through which people receive, organize, and interpret information from the environment.

Attribution – the process of developing explanations for events. Attribution Error – blaming another person’s performance failures more on the person himself than to external factors relating to the environment.

PERCEPTION
The process through which people receive, organize, and interpret information from the environment.

Attribution – the process of developing explanations for events. Attribution Error – blaming another person’s performance failures more on the person himself than to external factors relating to the environment. Self-serving bias – explaining personal success by internal causes and personal failures by external causes.

PERCEPTION AND COMMUNICATIONS

Senders Perception SENDER

Message Feedback

Receiver’s perception RECEIVER

Perceptual Distortions
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PERCEPTION AND COMMUNICATIONS

Senders Perception SENDER

Message Feedback

Receiver’s perception RECEIVER

Perceptual Distortions - Stereotypes - Halo effects - Selective perceptions - Projection

Perceptual tendencies and distortions.
A stereotype occurs when someone is identified with a group or category, and then oversimplified attributes associated with the group or category are used to describe the individual.

Perceptual tendencies and distortions.
A stereotype occurs when someone is identified with a group or category, and then oversimplified attributes associated with the group or category are used to describe the individual. A halo effect occurs when one attribute is used to develop an overall impression of a person or situation.

Perceptual tendencies and distortions.
A stereotype occurs when someone is identified with a group or category, and then oversimplified attributes associated with the group or category are used to describe the individual. A halo effect occurs when one attribute is used to develop an overall impression of a person or situation. Selective perception is the tendency to single out for attention those aspects of a situation or a person that reinforce or appear consistent with one’s existing beliefs, values, or needs.

Perceptual tendencies and distortions.
A stereotype occurs when someone is identified with a group or category, and then oversimplified attributes associated with the group or category are used to describe the individual. A halo effect occurs when one attribute is used to develop an overall impression of a person or situation. Selective perception is the tendency to single out for attention those aspects of a situation or a person that reinforce or appear consistent with one’s existing beliefs, values, or needs. Projection is the assignment of personal attributes to other individuals.

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