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RESEARCH METHODOLOGY

Submited To Gitanjali Kapoor...

Researchers.

Nikita Dandekar Purva Jain Shubhangi Jawale Meghna Patil Reena Kamat

P - 05 P - 11 P - 12 P - 25 P - 42

The means by which researchers are able to make conclusive statements about their studies with a minimum of bias.

Two Types of Research Methodology


Scientific Method Historical Method

Scientific Method...
Identification of the TOPIC AREA
Formulation of the HYPOTHESIS

TESTING the hypothesis CONCLUSION

Objective of Research.
To find out the customer preference for Private Bank Services and Nationalised Bank Services.

To find out reasons for difference in services of

Private Banks and Nationalised Banks.

Nationalised BANKS

Private BANKS

Various Services/Roles played by Nationalised and Private Banks...


Introduction Examples Safety/security in terms of investment Services ATMs and Branches Online banking Approach Mobile banking Loan process Working hours Others

TYPE OF RESEARCH CONDUCTED

CONCLUSIVE METHOD..

SAMPLE SIZE

50 PERSONS..

AREA OF RESEARCH

MUMBAI and THANE..

TYPES OF DATA USED


PRIMARY DATA :

QUESTIONNAIRES PERSONAL INTERVIEWS SECONDARY DATA : INTERNET NEWSPAPER..

Interview with ICICI bank employee and Bank of India employee regarding the bank Services.

HYPOTHESIS

Ho = People do not prefer private banks services

than Nationalised banks.


H1 = People prefer private banks services than

Nationalised banks.

Peoples Preference for Banks

7 24 18

Customer Service Experience

18 32

Services of Private Banks are.

N=50

NO.OBSERVATION
PRIVATE NATIONALISED

O (Prefer) E(n/2)

36
25

14
25

O=Observed Value E=Expected Value

CHI SQUARE METHOD


Chi-square is a statistical test commonly used to compare observed data with data we would expect to obtain according to a specific hypothesis.

Formula :
Therefore,

= (36-25)^2/25 + (14-25)^2/25 = 4.84 + 4.84 = 9.68

Degree of freedom and level of significance

Degree of Freedom = n-1 Degree of Freedom = 2-1 =1 Level of Significance 5% Critical Value(table value) of Chi Square = 3.841

Conclusion..
Since the calculated value > table value

i.e.9.68 > 3.841 So, Ho is rejected. and H1 is accepted.

Therefore, People prefer Private Bank services than Nationalised Banks.

Why people prefer private banks??


Professional staff Handle issue with courtesy Paperless working More flexibility

Contin..
Immediate problem solving
Systematic in nature Good customer service CRM

CONCLUSION

According to our survey private banks are better in

their services but now a days nationalized banks are also ready to face the challenges given by private banks. Due to their professional approach and customer oriented approach Private Banks services outpaced those of Nationalized Banks

LIMITATIONS
Reliability
Small Sample size Limited Area for Research(cant arrive at

overall conclusion ) Information sources provided was limited People were not aware of other banks services apart from their own bank People were not ready to give their Bank name

ACKNOWLEDGEMENT
We would like to thanks to.. Mr. Vinay Singh Team leader(CART) of ICICI Bank Thane. Mr. Gupta Branch Manager of BOI Mulund Branch. Mrs Chandrakala Shenoy-BOI Mulund Branch for giving us real life opportunity to visit and details about their services offered and their experience.

Webliography And Bibliography Bibliography


Book: -Research MethodologyArya.P.P., Pal.Y. Research Methodology in Management , pp 14

Webliography:
www.bankofindia.com www.google.com www.icicibank.com www.statebankofindia.com

THANK YOU FOR YOUR TIME


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