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 The

premium detergent market is pegged at Rs. 900 Cr.
at 12 % - A.C Nielson

 Growing  Key

Players : HUL’s Surf Excel, Rin, Wheel P & G’s – Ariel, Tide

Source: Hindu Sep 2008

500 450 400 350 300 250 200 150 100 50 0

452

468

17 2008 Print TV Total
Source: MAP 2008 Period: Jan - Sep 08 All Spends in Crs

Source: MAP 2008 Period: Jan .Sep 08 All Spends in Lakhs .

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Washing Powder Super Premium Surf Excel Lower Price Popular Ariel Tide Rin Wheel Nirma Fena Ghadi .

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• Gujrat based Karsanbhai Patel An independent detergent Attractive package at an affordable price Its price-based strategies have already spawned case studies in business schools across the world • • • .

 It’s the third largest detergent player selling after HUL & P&G rules in lower price segment  Nirma  Its market share has grown from 38% to 43% over the past years believed in the power of positive word of mouth from satisfied users of our products  It .

Value for money Backward Integration Market Creation Marketing and distribution .

NIRMA Consumer Products Industrial Products .

 Soaps  Detergents  Edible Salt  Scouring Products .

 LAB ( Linear Alkyl Benzene )  AOS ( Alfa Olefin Sulfonate )  Sulfuric Acid  Glycerin  Soda Ash  Pure salt  Vacuum Evaporated Iodized Salt  SSP ( Single Super Phosphate )  Sodium Silicate .

 Nirma Bath Soap  Nirma Bath Soap  Nirma Lime Fresh Soap  Nima Rose  Nima Sandal  Nirma Beauty Soap .

 Nirma Washing Powder  Nirma Detergent Cake  Nirma Popular Detergent Powder  Nirma Clean Dish Wash Bar  Nirma Bartan Bar  Super Nirma Detergent Cake  Nirma Popular Detergent Cake .

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Taproot  Latest . Creative & Media Agency .Purnima Advertising Agency .

Source: TAM Period: Jan – Dec 08 .

 Wheel  Ghadi – Lemon fragrance in clothes – “Pehle Isstemal karey phir vishwas karey” .

sincerity and joyful upliftment  To . To reiterate the softer. mood uplifting emotions that Brand Nirma has always stood for since it was launched contemporize and refresh the core of the brand without eroding its basic essence of simplicity.

Pradesh. Female 25 +  SEC B. Rajasthan. Uttar Pradesh. C  Housewifes  Market:  Gujarat. Chattisgarh and Jharkhand Madhya .

 Theme  Tag – Mood up liftment Line – Kapde Bolenge Mithaas Gholenge .

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 Mood up liftment (Theme for the day)  Contest 1 lucky winner a day gift hampers  Nirma .

“NIRMA MAA” .

 Nirma  Best sponsors Navratri dressed girl is winner Presents Navratri 2009 .

 Previous day winners photograph would be published winners of different locations get recognition across cities  Navratri .

 Winners of nine days play together for grand finale  Winner gets Nirma gift hamper .

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 Amritprabha  Vivek  Suhila Bafna Jain Shetty Shukla  Shubhangani .