Welcome To Kingfisher Airliner….

DATE/TIME

NAME OF STUDENT

PGDM-I (A) SEMINAR-108

according to global figures for June 2011. • • India has 454 airports and airstrips out of which 16 are designated as International Airports. which is the second highest after Brazil. according to a RNCOS report India's domestic aviation market expansion has been the strongest in the world tripling in the past five years.AVIATION INDUSTRY • India is currently the ninth largest aviation market in the world. India is expected to cross the 450 million mark of domestic passengers by 2020 • • DATE/TIME NAME OF STUDENT PGDM-I (A) SEMINAR-108 . India's domestic air traffic grew at a rate. according to the International Air Transport Association’s (IATA) report.

DATE/TIME NAME OF STUDENT PGDM-I (A) SEMINAR-108 ..VijAy mAlyA. its mr.When its kingfisher….

flamboyance and lavish lifestyle. He did his bachelor’s degree from St Xavier’s college. He was born on Dec18.Mr. Mallya does not think twice before flaunting his wealth. 1955. Vijay Mallya has always been known for his charismatic personality. Studied at La Martiniere School in Kolkata.Vijay malya • Indian Billionaire and Liquor Tycoon . University of Calcutta • • • DATE/TIME NAME OF STUDENT PGDM-I (A) SEMINAR-108 . He is known for sporting diamond ear studs.

Later. Vijay Mallya became the Chairman of the UB Group at age 28 in the year 1983. Since that time he has led the group and turned it into a multi billion dollar business Mr.Mallya went to the US and worked for American Hoechst Corporation. after his father Vittal Mallya passed away. • • • • DATE/TIME NAME OF STUDENT PGDM-I (A) SEMINAR-108 .Vijay malya • He started working while he was in college.He worked for his company for Rs 400 per month. Mallya likes to take on new challenges and live life to the fullest.Mr.

With this merger Kingfisher was able to fly on international routes since Air Deccan was eligible to fly abroad. • DATE/TIME NAME OF STUDENT PGDM-I (A) SEMINAR-108 . In Just 3 years Kingfisher has become one of the leading Airlines in India.Birth Of Kingfisher Airlines • Vijay Mallya entered into the aviation sector in 2005 by launched Kingfisher Airlines. Accenture recommended the merger of the two Airlines kingfisher & Air deccan. Mallya owns 46% stake in low cost airline Air Deccan. • • .

value-based and enjoyable travel experience to all our guests”.Vision “The Kingfisher Airlines family will consistently deliver a safe. DATE/TIME NAME OF STUDENT PGDM-I (A) SEMINAR-108 .

goodwill and loyalty. there is no compromise. They serve their guests to gain their trust. Each one of us must respect our colleagues regardless of their rank. commitments and obligations. DATE/TIME NAME OF STUDENT PGDM-I (A) SEMINAR-108 . Accountability Each one of them will be held accountable for the successful execution of their duties. Happiness They believe in building an organization with people who choose to be happy. Service They are into the hospitality business. Teamwork Their motto is “We will succeed or fail as a team”. and we must work together to ensure our mutual success . In the line of business.Values Safety This is the overriding value. and will endeavour to influence their guests and co-workers to be happy too.

A. Anil Kumar Ganguly Mr. Samuel Mr. Naresh Trehan Diwan Arun Nanda Mr.Management Team              Chairman & CEO .Mr. Gopinath Board of Directors Capt. Piyush G. Raghunathan DATE/TIME NAME OF STUDENT PGDM-I (A) SEMINAR-108 . K. Vijay Mallya Vice Chairman. Ravi Nedungadi Mr. G. Mankad Dr. N.Dr.Mr. R.J. Vijay Amritraj Mr. Ghyanendra Nath Bajpai Company Secretary. Srivatsa Chief financial officer .Capt. A.K.

80% Jet Airways and jet lite-> 26.5% NAME OF STUDENT PGDM-I (A) SEMINAR-108 DATE/TIME .MARKET SHARE The market share of Indian carriers as on August 2011 in the domestic aviation market • • Kingfisher Airlines -> 18.4% Other ->17.3% • • Go Air -> 5.3% Indigo -> 18.7 % • • Spice Jet -> 13.

Economy Class the idea was to combine Business Class experiences and Economy Class experiences in one. • It planned to re-launch its commercial air service called UB Airway again which it had to withdraw it due to government restrictions. The company started addressing its customers as “GUEST” rather than passengers. The company came up with only one class airlines rather than other airlines that had Business Class. The company gave best services to its customers that were like providing world class interiors. Having a single class freed up more leg space for passengers when compared to normal economy class flights. and in-flight entertainment systems. DATE/TIME NAME OF STUDENT PGDM-I (A) SEMINAR-108 • • • • .Marketing Strategy • Kingfisher with its appealing promotional line “Fly the good times” and it reflected in the experience the company offered to its passengers.

for 5 new A350-800 aircraft. In November 2005 it placed an order for 30 A 320 and 20 ATR72-500 aircraft at the Dubai Air Show. KFA was first Indian carrier to place an order for A380s. With this merger Kingfisher was able to fly on international routes NAME OF STUDENT PGDM-I (A) SEMINAR-108 • • • • • DATE/TIME . KFA has plans to make an Initial Public Offer (IPO) and raise around US$200 mn that would be used for its fleet acquisition and route expansion activities. In June 2005 KFA planned to order US$5 bn at the Paris Air Show. With the merger of the two Airlines kingfisher & Air deccan. which was recommended by Accenture. and five A330-200 aircraft. This ATR72-500 was worth US$750.Financial strategies • It purchased brand new A320 aircrafts powered by the cockpit that was a paperless environment.

Among one of the biggest HR move for KFA was addition of Nigel Harwood as Chief Operating Officer with effect from August 1. Mr. KFA also stressed the fact that its employees had to be capable enough to meet the airlines’ high service standards. 2005.Human Resource Strategies • Prior to launch. KFA’s flight attendants called “Flying models” were selected through a national level model contest. KFA signed a “non-poaching alliance” with Air Deccan under which both the airlines agreed not to hire each other’s employee. NAME OF STUDENT PGDM-I (A) SEMINAR-108 • • • DATE/TIME . This is part of the UB group’s commitment to human resources”. to strengthen its management team. Mallya said “Kingfisher Airlines Limited has a first class management team not just at top most level but also in the second line.

Market Share of 20.8% Recognized as one of India’s Most Respected Companies in 2006 and 2007 – Business World India’s only 5 star airline –by independent agency Skytrax • • • • DATE/TIME NAME OF STUDENT PGDM-I (A) SEMINAR-108 . Over 45 million guests flown since inception Current Fleet size of 67 aircraft (39 Airbus and 28 ATRs’).KFA at a Glance • Total connections to 70 cities including 7 international destinations flying over 350 flights a day.

SWOT ANALYSIS STRENGTH WEAKNESS OPPORTUNITY THREAT Good brand value & Still a not in profit reputation organization. Competitors Infrastructure issues. DATE/TIME NAME OF STUDENT PGDM-I (A) SEMINAR-108 . Quality of the service and continuous innovation. High ticket pricing. First airline to have a new fleet of airbuses. The expanding tourism industry The non penetrated domestic market. Facing a tough competition from competitors Untapped air cargo market Fuel price hike.

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