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• The company produced small cars and light trucks for consumption in Japan and for exports to other countries. such as luxury cars. originally under the name ‘Toyoda’ • For superstitious reasons.History • Toyota Motor Corporation was founded in 1936 by Kiichirō Toyoda in Japan. • In 1990 Toyota started to produce new types of vehicles. in an effort to broaden the product mix farther beyond . full sized pick-up trucks. and sports utility vehicles. in 1937 the name was changed to Toyota.
urban families Positioned as a car manufacturer which provides power. Toyota Land Cruiser Prado 2. wide service and distribution network.Parent Company Toyota Motor Company Category Hatchback. Toyota Etios . Sedan. Hybrid Segment Target Group Young executives. Sedan. SUV Sector Automobiles Tagline/ Slogan Moving forward. Toyota Prius 3. businessmen. USP international presence STP Segment SUV. Toyota Corolla Altis Brands 7. Toyota Innova 5. Get the feeling Wide range of cars. Toyota Camry 6. Hatchback. performance Positioning along with reliability Product Portfolio 1. Toyota Fortuner 4.
stakeholders and society at large.Toyota Bharat Toyota. has grown since its inception in 1997 Their mission is to innovate continuously. TKM contributes to society through its efforts in the areas of education. keeping in mind the changing needs of customers. community care and the environment . a young and vibrant company in India. Toyota's ultimate goal of becoming 'the most admired company in the country' The monumental affiliation of Kirloskar Motor with Toyota Motor Corporation in 1997 further solidifies determination to work for the growth of the Indian industry In India.
if any. current or potential competitors 3. usually due to unique historical conditions.Valuable Capabilities that either help a firm to exploit opportunities to create value for customers or to neutralize threats in the environment 2. Costly to Imitate Capabilities that other firms cannot develop easily. Rare Capabilities that are possessed by few.Core Competencies Core Competencies must be: 1. causal ambiguity or social complexity .
Toyota has main two pillars of Their Industry. It refers to the manufacturing and conveyance of only ” what is needed. Continuous Flow Processing 3. The Pull System 2. 1. and in the amount needed in the system”. Just in Time JUST IN TIME : One of the two main pillars of TPS. when is needed. Take time Jidoka Jidoka means “automation with a human touch” .
Toyota Value chain .
need a place to store supplies. to local companies. to avoid piling up too many assets. they import from Japan (center).. or warehouse. Toyota to forecast demand Operation Transforming inputs into the final product form. such as leather seats. The building was also called a The House of Toyota . they use a third party. steering wheel. like a machine.Inbound logistics toyota in obtaining raw materials. it has led to toyota raw material supply for its assembly. tire. or create your own. it's all to maintain the quality standard that was created toyota Toyota put on the assembly system in the process. but to the nature of strategic importance. in assembly and manufacturing (its production) Toyoto use various systems to be efficient and effective. they handed the small parts. TPS is the Toyota Production System. they do not process their own. we could also call it. the concept of the Toyota Production System can be described as a complete building which consists of various components are integrated.
. its delivery using container. a car.Toyota Motor Company was founded in 1937 by the Toyoda family. starting from the central office to the Toyota dealership on every spread in Indonesia. or a region (not crossing the sea in distribusianya. In the application of the Toyota Company or its product distribution channels to use indirect distribution networks which use the Company Toyota dealer or distributor Services Providing service to enhance or maintain the value of the product The Best Total Ownership Experience 'is a principle that is always carried by Toyota at each line.. is the finished product. it's for local. if sending more distant or export. Their concept is the customer number one. Marketing and Sales Providing a means and incentive which allow buyers to purchase the product Application of Indirect Channels Distrubusi TOYOTA CORPORATE ... the car is directly sent to the toyota dealer. so that makes them always trying to meet customer needs and continuously improve services.Outbound Logistics output of the production process at the plant.
SWOT Analysis Strength 1. Wide range of car variants to offer 2. Lesser grip in European market as compared to other car manufacturers . One of the oldest and reputed car manufacturers which brings high brand awareness 3. High brand awareness and market presence in the international market Weakness 1. Highly diversified product portfolio 5. A pioneer in hybrid technology and its production values like kaizen. kanban are benchmarks in manufacturing 4. Immense competition from world class competitors 2. World class R&D and Engineering capabilities 6.
Expanding Automobile market and opportunities for launching new products 2. Car manufacturers catering to high ended customers . Augmenting worldwide distribution and servicing network to increase market penetration Threats 1.Opportunity 1. Concentrated efforts in hybrid segment can help Toyota become a market leader 3. Competition offering innovative features at lower price 3. Intense competition in the market leading to saturation 2. New entrants in the same segment with better features and lower price 1 4.