You are on page 1of 8

2013 Renewal for:

Washington Week - more relevant than ever before

Breaking down the political, social and economic debates of the week. Delivering non-partisan coverage and analysis with leading journalists. Presenting unyielding objectivity for the smartest viewers across the country.

PBS - #1 in Trust
For the ninth consecutive year, a Roper Public Affairs & Media poll shows Americans consider PBS the nation's most trusted institution among nationally known organizations.1

[1] Source: Harris Interactive Trust QuickQuery, February 2012

Reaching BOEINGs Most Important Audience

With a national reputation for broadcast excellence, Washington Week is the longest-running public affairs program on PBS, and an ideal vehicle for BOEING to reach a uniquely influential, affluent and educated audience.
During an average week, 938,000 viewers tune in to Washington Week.1

Washington Week viewers are leaders in their communities who actively participate in local civic issues, visit and write elected officials, and address public meetings.
Washington Week viewers are 174% more likely than the average U.S. Adult to have been an active member of any group that tries to influence public policy or government.2

[1] NTI PBS, 2010-2011 broadcast season. [2] 2011 Doublebase GfK MRI weighted to Population (000). [3] 2011 Erdos & Morgan Opinion Leaders Study

Reaching Opinion Leaders

According to the 2011 Erdos & Morgan Opinion Leader Study, Washington Week was ranked #3 as most objective and #3 most credible among all media included in the study (75 publications, and 50 television and cable programs).

*Washington Week reaches 17.8% of the Opinion Leaders that have influence in ANY Defense or National Security issues.

Involved in the Government or Self-Regulation of ANY Defense or National Security issues: 60 Minutes (CBS) Meet the Press (NBC) 20/20 (ABC) Dateline (NBC) NOVA (PBS) WASHINGTON WEEK (PBS) This Week w/Christine Amapour (ABC) Face the Nation with Bob Schieffer (CBS) Sunday Morning with Charles Osgood (CBS) Frontline (PBS) FOX News Sunday with Chris Wallace (FOX/FNC) The McLaughlin Group (SYN) The Suze Orman Show (CNBC) Cavuto on Business (FNC) Bulls & Bears (FNC) Forbes on Fox (FNC) American Greed (CNBC)

Weekly Television Program 51.9% 31.4 28.4 26.7 22.9 17.8 16.1 15.9 15.7 15.6 15.1 11.3 8.1 7.9 5.1 4.8 3.8

Reaching BOEINGs Local Federal Government Employees

Washington Week is an ideal vehicle for BOEING to reach employees of the Federal Government. According to Scarborough, there are 390,000 Federal Government employees age 35-64 in the Washington DC area. 1 WETA TV reaches more than 104,000 Federal Government employees (A35-64) every week. Almost 15% of WETA TV viewers are Federal Government employees (A35-64). Federal Government employees (A35-64) are 12% more likely than the average D.C. adult to have watched WETA TV primetime programming. D.C. has some of the most highly educated people in the country. It is ranked number one in the country for people with post graduate degrees.

The local component of the renewal package is estimated to reach 1.4 million adults 35-64.
[1] Scarborough, Washington DC DMA, September 2010 - August 2011, M-Sun/6A-12P.

Continuing our Partnership

WETA would like to thank Boeing for 7 years of loyal support for Washington Week. During this time, the sponsorship has assisted Boeing in building their brand identification and strengthening their corporate image through the PBS halo effect: viewers impression of excellence and civic responsibility. Because of WETAs policy of exclusivity, Boeing has enjoyed the luxury of being the only corporation in its category to sponsor Washington Week.

Other exclusive partnerships have included:

-A Capital Fourth 2010 and 2011 -In Performance at the Kennedy Center: a Salute to the Troops -Operation Homecoming -Roadshows: St. Louis

Future partnerships include:

-A Capital Fourth 2012, 2013, and 2014 -The upcoming Washington DC screening reception for Pioneers of Aviation -Washington Weeks host and managing editor Gwen Ifills appearance at internal Boeing events

Sponsorship Proposal: National & Local DC January-June 2013

Number of Credits A 35-64 Gross Impressions:


Private information of WETA and Boeing.

*deleted by Caitlin Lombardi



Corporate Funding provided by: