Graduation Project

Acknowledgement

Contents

Introduction .

5 million in 1948. acquiring many "firsts" to its credit and crossing a number of "milestones" in its journey. Belmonte. . manufacturing facilities and managers with wide ranging domain expertise. SKNL has created an eco-system of strong brands.. which owns and retails many premium brands such as Hart Schaffner Marx.Company Profile • • • • • • • • • • • • • • • • S. being a market leader in the luxury segment. Kumars Nationwide Limited (SKNL). is a USD 1 billion + enterprise that is leading textile and apparel manufacturer with expertise in multi-fibre manufacturing or fabrics. Bobby Jones. provides expertise in design and development and actively collaborates with Baruche in a strong synergetic partnership. a brand that blends traditional British tailoring with high fashion. S. today. SKNL has set standards of excellence. a brand synonymous with work wear. Hickey Freeman. a leading premium shirt fabric manufacturer in Italy. With its strong growth in India and strategic acquisitions across the globe. SKNL has built brands across all socio-economic segments in the fabric and garment industry – including Reid & Taylor. SKNL UK is the global licensee of DKNY menswear and SKNL Italy has acquired Leggiuno Spa. SKNL is today an organization with global market coverage which has 10 manufacturing units in 5 countries on 3 continents. Leggiuno. 17 billion. a sophisticated range of Home Textiles. Exclusively Mistook and many others. Kumars. Stephen Brothers London (under license). From a turnoverof Rs. a young dynamic menswear brand. and Carmichael House. Monarchy. Coppley. a premium apparel and suiting brand. apparel and home textiles. specially created for Uniforms for schools and institutions. Overseas ventures comprise of HMX LLC in North America. Uniformity by Belmonte.the group has come a long way in achieving a turnover of Rs.

Instilling in its employees. employees and customers to maximize shareholder value. It aims to be amongst the top 3 players in every area of operations. SKNL believes in fair play. . The company continues to pursue growth both organically and inorganically to contribute to the development of the Indian economy. It benchmarks achievements against international quality standards and treats every milestone achieved as the stepping-stone to the reach the zenith. SKNL has created a world class enterprise managed by seasoned professionals.Mission statement • • • • • • • SKNL aims to be a model company incorporating the best work ethics and corporate governance. The company’s mission is to grow extensively without compromising on quality. thereby creating value for its stakeholders. the need to offer best products and services to its consumers. • SKNL will continue to operate in all product categories catering to different segments of the market.

Offices.Company history • • • • • • • • • • • • The transformation of SKNL took place when Nitin Kasliwal took over the reins of his family run textiles business. the company was set to achieve bigger heights. SKNL became a purely textiles and apparel company with no other businesses. With a vision to clothe the world. Since assuming control he has created a strong textiles focused company that is completely professional in structure and management.000 agents and dealers. of which SKNL was the flagship company. With over 4 units spread across these 2 locations. Its deep penetration in all retail formats helped it ride the boom in consumer spending and growth of organised retail. To keep pace with brisk growth in business. . a state of the art luxury suiting plant at Mysore in 1998. plants. teams were strengthened and infrastructure modernized. With a strong focus on manufacturing especially it set up in addition to its existing manufacturing facilities in Dewas MP.Challenging circumstances not withstanding SKNL grew at a scorching pace. It developed a wide distribution network of more than 30. machinery were updated in line with the growth outlined for the company. SKNL is arguably the only Indian textiles player today that is operating across all fiber categories and market segments.

. Research. Service functions like Human Resources. Corporate • Finance. Premium cotton fabric (HVFC) and Ready to Wear (Total Wardrobe Solutions). Home Textiles (THE). • The business at SKNL is divided into product-wise Strategic Business Units viz. Marketing & Communications and Legal are centralized. mid premium and daily • wear). finance and economic sectors. law. Consumer Textiles (work wear. Each • SBU operates as an independent profit center and is lead by a seasoned professional.Luxury Textiles. The • Board of Directors includes eminent people from industry. Corporate Planning. banking.Human capital • SKNL has developed highly effective management capabilities due to a unique fusion of entrepreneurship with professional expertise.

Europe and Latin America. the armed forces. Solids. the mid premium menswear brand offers a wide range of polyester and viscose blend fabrics for office. leisure and evening wear. the company also produces a vast range of polyester viscose.Kumars offers work-wear and daily wear for the common man. Belmonte. . Uniformity by Belmonte offers work-wear and uniform fabric while S. Syria. the largest spectrum of colors available. hospitals. SKNL provides unparalleled range of Uniform fabrics for schools. Middle East. airlines and a host of other industries. Its plain weave blends of polyester viscose and polyester cotton are available in more than 150 classic shades. SKNL exports blended fabrics to United Kingdom. To complete the perfect work wardrobe.Consumer textiles • • • • • • • • • • • • Consumer Textiles include Uniforms. East Africa. durable. Work-Wear and Suitings made from blended polyester viscose and polyester cotton fabrics. The company has successfully increased its presence in the blended suiting market by producing and marketing quality products. SKNL offers lightweight. This range comes with specially developed attributes like wrinkle-free and moisture-absorbent fabrics for easy maintenance and comfort. checks and stripes vie for attention in an impressive range of shades. polyester cotton and high-end spun shirting materials. polyester viscose work wear available in several different weaves and shades.

Pinpoint & Oxford . Dobby.40s Poplin & Dobby .2/80s Poplin & Fac .2/120s Poplin & Dobby . Dobby & Oxford . Dobby & Twill . Dobby & Pinpoint .• • • • • • • • • • • • • • • Consumer Textiles • School Uniforms Complete Uniform fabrics (tops & bottoms) Industrial workwear fabrics Fire resistant fabrics Stain resistant fabrics Stretch and other modified blends Military Uniform Fabrics Hospitality Uniform Fabrics Stain & Crease Resistant fabrics Medical & paramedical work Easy clean fabrics Wool Cashmere Blends • • • • • • • • • • • • • • Wool Linen & Wool Silk Polyester Blends Polyester Viscose Blends Polyester Viscose .2/100s & 1/50s Poplin.2/100s Poplin. Zephyr.2/140s Worsted & Premium Suitings All Wool Superfin Polywool Blendse .50s Poplin.worsted Value added Polyester Viscose blends Wrinkle resistant suitings ECOFRESH suitings High Value Fine Cotton Fabrics Poplin.

bed sheets. SKNL is reported to be the sole manufacturer of fine count Damask in India. Grey Sheeting Fabric and Cotton Jacquard for the domestic and international markets. single yarn damask fabrics.Total home expressions • • • • • • • • Total Home Expressions division manufactures and markets home textiles . • • • SKNL plans to launch a brand in the economy segment to meet the growing demand of the middleclass consumers for quality home linen products. The products made include Damask. annually. sheeting fabrics. . made-ups with significant emphasis on the export market. Chamunda Standard Mills at Dewas. bed sheets and pillowcase sets. The brand is distributed through multi-brand outlets and exclusive brand stores. At the top end of the market launch of an international brand by SKNL is in the pipeline. The primary manufacturing facility. This will enable SKNL to cover all segments of the entire market spectrum. duvet covers and upholstery for use in the entire home. The brand offers a wide range of bed covers. Madhya Pradesh and another state-of-the-art (in the vicinity) have a combined capacity to manufacture 1 million metres of 100% cotton. variety of terry towels. SKNL launched Carmichael House in the mid-premium segment.

• Total Home Expressions • Bed Linen • Bedsheet • Pillows • Cushions • Quilt • Comforter • Table Linen • Terry Towels • Hand towel • Face towel • Furnishings • Grey Sheeting Cloth • Made ups .

The key success factor is the creation of an intensive distribution network. India is now home to many international brands that offer the world's best business. evening and leisure wear in a retail environment that is truly global. For the globally aspirational Indian. This is in contrast to the prevalent practice of launching a limited range of products and reflects SKNL's understanding of the consumer. SKNL offers the consumer 'Total Wardrobe Solutions' trough its brands. which covers the top 100 cities in India backed by an efficient supply chain. .Legends (Formal wear) and Sport (Smart Casuals). belts and cufflinks complement these lines. Reid & Taylor apparel offers two distinct lines of fashion . The brand is targeted at the discerning male customers who believe in the best and belong to the upper-end and upper-middle strata of the socio-economic segment. This reinforces the existing premium positioning of the Reid & Taylor fabric brand. the world has come calling in his neighbourhood.total wardrobe expressions • • • • • • • • • • • • • • The past decade has witnessed remarkable growth in the ready-to-wear industry. leisure. The apparel is designed to meet the demands of the style conscious but value-driven young consumers. As a distinct market differentiator. SKNL has been quick to build on the opportunity and has developed a five-tiered model for its foray into the sector. Premium accessories like ties. Total Wardrobe Solutions implies a complete offering in terms of formal. A trend of fashion sensitive men taking to accessories that make a statement is in evidence. The Company has positioned Reid & Taylor apparel brand in the premium men's wear market. Belmonte’s range of ready-to-wear addresses the mid-premium consumer. evening wear and accessories.

The brand has been ‘Impeccably English’ since inception and so it remains till date true to highest standards of English clothing. The line encompasses the entire spectrum of business attire with superlative fabrics and detailing. exclusive brand outlets and value shops in select markets. For the mid to low price segment the company offers S. Suits for both ladies and gentlemen are crafted from the finest lightweight pure wool and pure linen fabrics. • • . the India license for the brand is with SKNL and retailed by Brandhouse Retails Ltd. (BHRL).Kumars brand.• • • • • • Stephens Brothers is a part of the globally renowned Austin Reed Group Limited. that are easy to wear and comfortable through the year. This apparel range offers the value-for-money proposition that is synonymous with the S.Kumars ready-to-wear which is available across multi-brand outlets.

• Total Wardrobe Expressions • Ready To Wear • T .Shirts • Jackets • Socks • Cufflinks • Belts • Suits • Blazers • Shirts • Trousers • Ties • Work Wear Garments • T .Shirts • Jackets • Socks • Cufflinks • Belts • Shirts • Lab Coats • Aprons • Trousers • Dungarees .

This combination ensures that dynamism is blended with realism and that adequate control mechanisms are in place. Home Textiles. Consumer Textiles. corporate planning. High Management caliber and an organized set up ensure a smooth and meaningful enterprise with ample opportunity for future planning and growth. CEO or COO. Worsted Suitings. marketing services. Ready to Wear and High Value Fine Cotton (HVFC). HRD and legal functions are centralized at the corporate level. publicity. SKNL businesses are divided product wise into major Strategic Business Units viz.management • • • • • • The Company has developed progressive management capabilities due to a unique fusion of entrepreneurship with professional expertise. research. Each SBU is headed by an Executive Director. . The corporate finance.

No surprise that Superbrands Council. It is available across top 100 cities in India. Since its launch. has awarded it a ‘Superbrand’ status. the brand has accelerated to the second position in a highly competitive market. This mass premium brand offers a wide range of home textile solutions for the entire abode in a variety of fabrics and weaves. across the socio-economic segments has been one of the key factors in SKNL's success. has received fast recognition among its consumers. while keeping abreast with the changing usage patterns. Reid & Taylor caters to the premium and upper-middle strata of the Indian suiting market. the brand has evolved to include fashionable blended suitings in line with work wear & daily wear for the common man of today. Belmonte offers a wide range of polyester and viscose blend fabrics for office. The brand's growth has been hailed by marketing professionals and is a case study for launching international brands in India. ‘Uniformity by Belmonte’ is the sub-brand which offers a wide range of uniform fabrics for professional work-wear across industries. .Brands • • • • • • • • • • • • • • • Ability to build brands. With strong brand equity and unique strengths. A keen understanding of the dynamic market trends. Since its national launch in 1999. Carmichael House. second time running. Carmichael House is a new entrant in the Home Textile category. the world’s leading authority on marketing and advertising. S.Kumars is the manufacturer of blended fabrics for work-wear & daily wear. attitudes and preferences of the consumers has been the f oundation of creating successful brands. leisure and evening wear catering to the mid-premium consumer.

Reid & Taylor • continues the journey to create the finest garment & fabric passionately and has thus carved out a distinguished name for itself in the • industry. today is the premium apparel and suiting brand • that enjoys a high equity in the domestic and the international market. • A strong in-house design development process makes each garment & fabric spell style! A high attention to detail and in-depth study • of international trends has been the key to the growth of the brand. Ever since. . ‘Reid & Taylor’ has been styling the world's elite for over 170 years. Reid & Taylor.• Reid & Taylor • Synonymous with British tradition.

Its range of garments includes formal shirts in checks. Linen. linens in multiple blends. . Cotton. sharkskin and geometric patterns. The Belmonte range captures international designs and trends offering a variety of fabrics in various blends for the consumer . plains and stripes to casual relaxed evening and party wear. Belmonte offers you suiting in wool blends and jacketing fabrics in pure wools. Enzyme washed fabrics in cotton and modal. wool silk and wool cotton blends. Wool. Polyamide. Tencel. the brand also offers ready to wear garments thus offering a total wardrobe solution to the globally aspiring Indian Youth. Soya and Bamboo. Silk. Lycra. These fabrics form a style in a variety of designs like. tweeds. Belmonte also offers the fashion conscious consumer to choose froma range of Chinos. Modal. Cargos and wrinkle free trousers .• • • • • • • • • • • • Belmonte The world of Belmonte suiting and shirting fabrics is dominated by Polyester Viscose and spans across other blends and fabrics like Polyester Wool. It is the only brand in the mid premium segment that offers fabrics as well as garments under one roof. lycra stretch and structured cottons with pigment dyeing are some of the innovative products available in Belmonte. In fact.

• S. Kumars • S. the brand provides sophisticated product and service. durability and a value-for-money. • Its polyester viscose and polyester cotton blend fabrics are offered in over 150 basic shades – the largest spectrum of colours available. • Besides the superior look and finish. . • Serving the work-wear market.Kumars is the manufacturer of blended fabrics for work-wear & daily wear. the brand spells quality. With strong brand equity and unique strengths. the brand • has evolved to include fashionable blended suitings in line with work wear & daily wear for the common man of today.

focused upon • the global market for high value fine cotton fabrics for shirts. Kumars Nationwide Limited. India’s leading textile conglomerate. led by a strong international management team.• Baruche Superfine Cotton • Baruche Superfine Cottons is a business initiative of S. In addition to the SKNL pedigree. Baruche has the competence to create • best in class products for luxury and premium apparel brands. . • Baruche places specific emphasis on design and development. Baruche has set up a state-of-the-art • manufacturing facility with integrated quality assurance systems. both collection-led and customer-centric.

finish and looks. specially created for Uniforms – for schools and institutions • . 'Uniformity' is all about quality fabric.• Uniformity – by Belmonte • Uniformity is a sub-brand under Belmonte. Hence the name 'Uniformity'. institutions and Schools. durability and a value-for-money price tag. It's been designed to • cater to various industries. fabric. . • Uniforms are all about consistency in shade. • Apart from looks and finish.

• Carmichael house • Carmichael house is the mid premium Home Textile brand. table linen. . The range comprises bed linen. upholstery and Curtains. bath linen.

the prestige clothing brand. bemberg chest pieces and corozo (chestnut) buttons are just some of the elements that set Stephens Brothers suits and trousers. apart from the rest. The brand has been ‘Impeccably English’ since inception and so it remains till date true to the highest standards of English clothing. Launched in December ’07. Ties. 100% mercerized cotton formal socks and cufflinks comprise the accessories.shirts. Exemplifying the tradition. the line encompasses the entire spectrum of business attire with superlative fabrics and detailing. in pure silk are of both. while for ladies it includes cotton trousers and tops made from cotton fabric and woven fabrics in viscose + lycra and Giza cotton + lycra blends. T. Stephens Brothers clothing are considered by many to be the world’s finest. that are easy to wear and comfortable through the year. The informal daywear range for gentlemen includes cotton trousers. pure leather belts. .Austin Reed. woven and printed types. Suits for both ladies and gentlemen are crafted from the finest lightweight pure wool and pure linen fabrics. Stephens Brothers is a quality lifestyle brand for men and women. the brand is owned by the renowned UK Group .• • • • • • • • • • • • Stephen Brothers It is the Byword for ‘Impeccably English’ Clothin. Licensed to SKNL in India. Fine acetate lining.

. • Baruche believes it is in the business to create the finest fabrics of its kind and it’s every Endeavour will be towards fulfillment of this • purpose to maximize customer satisfaction. The dedicated sampling team ensures quick • turnaround of samples and product developments. The design team based at Milan and at the plant is abreast with the latest colour and • design forecasts for the season.Team Baruche • The management team at Baruche comprises industry veterans and international experts. Strict quality assurance and round the clock monitoring of systems and processes ensure efficient production.

Plant n machinery • • • • • • • • • • • • • • Baruche Superfine Cottons is an ultra-modern yarn dyeing. Germany Finishing from Monforts. Germany The plant also houses an ultra modern robotized colour matching & development machine that creates perfect colour matches. India. Yarn Dyeing from Thies.5 million metres per annum. which is coupled with a Waste Heat Recovery Boiler. . The plant conforms to all international standards in emissions and effluent discharge. Germany Weaving Preparatory from Benninger. located in Gujarat. Germany Winding from Schlafhorst. Efficient waste management in the Effluent Treatement and Reverse Osmosis plant recovers most of the water used. Belgium Wet processing from Benninger. thereby saving this precious resource. The facility has the best in class machinery from across the world. Switzerland Looms from Picanol. weaving and finishing facility with capacity of 12. Switzerland & Osthoff. The eco-friendly plant has a Natural Gas fired turbine power plant. leading to quicker order fulfillment. Germany and Andritz Kusters.

Yarns used are only of the highest quality spun from the best quality cotton fibres viz. A wide range in the Never-out-of-stock collection is also available for quick shipments. The Baruche product range includes design collections based on seasonal trends and also customized as per requirements. Dobbies. Value-added fibre blends like Linen. Baruche will offer Full Package Solutions produced by a specially established in-house shirt making unit soon. Warp & Weft Chambrays.Weaves offered are Plain. Piques. Anti-Microbial. Fil-aFils along with Dyeds and Optical Whites. Baruche Superfine Cottons has advanced technology to offer customized finishes. Gassed cotton yarn shirting fabrics are available in double 80’s / 100’s / 120’s / 140’s count. Twills. Modal. Oxfords. Compact cotton yarn fabrics are available in single 50’s / 60’s / 70’s. Lycra and others are also available. Pima & Suvin. • • • . Nano finishes. Wrinkle Free. Checks.product • • • • • • • • • Baruche Superfine Cottons offers a wide range of shirting fabrics in Stripes. Highly Structured & Double Beam. Moist Cure and others. These include Easy-to-Iron. Matts. Giza.

Collection 1 .

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Stories and Color Board .

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Final Collection (1) .

Collection 2 & 3 .

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Final Collection (2) .

Final Collection (4) .

Collection 4 .

Moodboard & Color Pallette .

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Selected Print .

Color ways .

Final Collection .

Conclusion .

Bibliography .

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