CARTIER

Presented by : Sooriya Tharayil Aditya Suman Sweta Sonthalia

HISTORY
• Cartier designs, manufactures, distributes and sells jewellery and watches. • Founded in Paris, France in 1847 by Louis-François Cartier, the company remained under family control until 1964. • Cartier is also known as The jeweller of kings, or the king of jewellers“ named by King Edward VII of England . •Cartier was awarded it’s first ever Royal Warrant to be the supplier to the Royal Court of England.

FIRST MILESTONE
• Cartier designed a flat wristwatch with a distinctive square bezel. • This watch was liked by not only Santos-Dumont but also many other customers. Thus the "Santos" was born. • This was Cartier's first men's wristwatch.

OTHER REASONS FOR POPULARITY • Louis was responsible for some of the company's most celebrated designs. • Art Deco designs. Daisy Fellowes in 1936. •This unbelievable piece. . including the colorful "Tutti Frutti" jewels. named the Hindu Necklace was made for one of America’s richest women. • Inspired from India’s age-old tradition of carving gemstones into shapes like flowers and leaves.

gold and rose-cut diamonds. was the first in a series of 6 in the form of the Shinto “Shrine Gate” (portique).Mystery clock • Another striking piece is the Large Portique Mystery clock that dates back to 1923. • The clock made from platinum. • The mystery clocks a type of clock with a transparent dial and so named because its mechanism is hidden. fashionable wristwatches and exotic orientalist. . all of which were made by Cartier from 1923-1925.

STONES USED WERE GEOMETRIC AND ARCHITECTURAL. INSPIRED FROM ART DECO DESIGN. .Micheline Kanoui assumed responsibility for jewellery design and launched her first collection "Nouvelle Joaillerie".

• It is thoroughly exceptional for a piece of jewellery of this size to have remained completely intact for nearly one hundred years. . since transformations and re‐settings were the inevitable • Fate of tiaras and corsage ornaments once they went out of fashion.• This beautiful brooch is a splendid example of Cartier’s Garland style.

•Entirely articulated. exotic flowers and palm trees. tortoises. •Inspiration of nature and of flowers and vegetation. ladybirds. . •Particularly famous were magnificent feline creations with their high degree of realism and technical mastery. butterflies. the two crocodiles can be worn separately as brooches or together as a necklace. dragon flies. •Form of birds.

COLLECTIONS .

• Be it an animal's movement or the delicacy of a plant. Dimensions: 46 mm height. Alpa system. 18K white gold fully diamond-paved parrot motif earrings set with emerald eyes and motherof-pearl beaks. nature is a theatre and the Maison's master jewellers reinterpret its many forms. For pierced ears. in the expert tradition of Cartier style. • Flora and fauna have always captured Cartier's imagination. 14 mm width.FLORA AND FAUNA 18K white gold bracelet with diamond-paved lovebirds motif set with emerald eyes and onyx beak. .

first leaped into the world of Cartier jewelry in 1914.PANTHÈRE DE CARTIER • The Maison's emblematic panther. regal or sensual. • The panther has since inspired a timeless and elegant collection of jewelry and timepieces that show the multiple facets of the animal that can be at times bold. Platinum 950 % diamond-paved bracelet. onyx nose. onyx spots. . • Louis Cartier was a pioneer in taming the legendary creature and his associate Jeanne Toussaint went on to make magnificent use of the icon. pearcut emerald eyes.

• The screw motifs.LOVE • A child of 1970s New York. Studded with diamonds. yellow gold or rose gold. . 18K yellow gold open bracelet set with 1 diamond. the LOVE collection remains today an iconic symbol of love that transgresses convention. ideal oval shape and undeniable elegance establish the piece as a timeless tribute to passionate romance.

TRINITY DE CARTIER • Three bands. • The visionary mind of Louis Cartier created the Trinity ring in 1924. 18K 3-gold ring. Pink gold. a timeless design now available in a collection devoted to life's most memorable loves. • Jean Cocteau promptly made the piece his own. yellow for fidelity and white for friendship. Three symbolic colors: pink for love. . intertwined in a display of mystery and harmony. set with 15 diamonds. yellow gold and white gold. 6 bands. • Trinity. Three colors.

Pierced ears. 18K white gold earrings with paved diamonds. .CARESSE D'ORCHIDÉES PAR CARTIER • A beloved flower at Cartier. its delicate petals sculpted from the finest precious materials. • The fragility of this queen of flowers is meticulously rendered by Cartier's skillful craftsmanship. •First used by the jeweler in 1925. feminine appeal. the orchid demonstrates a delicate. the orchid is now a classic motif in Cartier jewelry.

6 freshwater pearls: 2 white.PEARL JEWELRY •The pearl bestows its roundness and delicate lustre. Width of the band: 4 mm . adorning bracelets. this stone is an ode to femininity. 18K 3-gold fully diamond-paved ring. brooches and earrings. •A true embodiment of elegance. 2 pink and 2 gold pearls.

EXCEPTIONAL CREATIONS • Flora and Fauna. delicate flowers and a vibrant menagerie: two worlds that Cartier's figurative genius captures perfectly. brilliants • A baby Panther. • The outstanding skills of Cartier's Parisian jewelers are fully revealed in this technical masterpiece. emerald eyes. these creatures compete in extravagant elegance. looking very alive. . cushion-cut Ceylon sapphire. • Transformed by the sparkle of the stones. onyx nose. curls maliciously around a cushion-cut sapphire with exceptional sparkle. • The Panther reigns over exquisite. PANTHÈRE DE CARTIER RING • Platinum. Two of Cartier's favorite sources of inspiration. onyx spots.

CARESSE D'ORCHIDÉE PAR CARTIER BROOCH • White gold. expresses all its grace and evokes delicate femininity. . 3 sculpted amethyst petals. • This exceptional piece is an example of truly rare expertise. carved in amethyst and aquamarine. 3 sculpted aquamarine petals. brilliants • The orchid. Queen of the Cartier garden. requiring several hundred hours of unique craftsmanship.

• The expertise of Cartier master watchmakers and jewelers is characterized by aesthetics of pure grace. • Graphic lines. diamonds Circles.WATCHES DIAMOND BRACELET WATCH • Quartz. . Case and bracelet in rhodium-finish 18K white gold set with pear-cut and brilliant-cut diamonds. and squares gem-set with the most precious stones. subtle and harmonious curves create extravagant perspectives. are a defining feature of these jewelry watches. sword-shaped rhodiumfinish 18K white gold hands Quartz movement. water-resistant to 3 bar (30 meters). winding stem in polished steel set with a titanium cabochon. diamond-shapes. caliber 056. white gold. Translucent silvered and lacquered dial with a sunray effect.

diamonds. LEATHER The coming together of two domains of exceptional expertise within the Maison Cartier gives life to creative pieces. fabric True jewelry masterpieces.PROMENADE D'UNE PANTHÈRE WATCH AUTOMATIC. . yellow gold. these watches also constitute precious bracelets. Perpetuating the secret of their creation. crafted in the most noble of metals and adorned with spectacular stones. WHITE GOLD. the dials of these watches are elegantly concealed at the heart of an exuberant bloom or a captivating animal. where stones and precious metals feature alongside the most spectacular of mechanism BEES DECOR WATCH Quartz.

PANTHÈRE DE CARTIER BRACELET • Platinum. brilliants • This exceptional piece highlights one of the artistic crafts: the carving of precious stones known as "glyptic. yellow diamond eyes.“ • The powerful big cat. is enhanced by the sparkle of a medallion set with diamonds . a symbol of Cartier. onyx nose. sculpted fossilized matter.

Maria Cuomo Cole. Eva Mendes and Rachel Weisz Eva Mendes. Gruss. Phillip Lim. Her Majesty Queen Noor. Martin Luther King III. Anne and Mario Grauso. Dayssi Olarte de Kanavos. Graydon Carter. Audrey B. Zac Posen. Sir Elton John. Demi Moore. Kate Hudson. Amanda Hearst. Richard Meier. Beth Rudin Dewoody. Martha Stewart. Susan Fales-Hill. Anne Hathaway. Chiara Clemente. Tory Burch. in Philosophy di Alberta Ferretti. Kathleen “Kick” Kennedy. Jessica Biel. . Laurie Tisch. Patti Smith. Justin Timberlake and Stephen Wynn. Sandra Brant and Ingrid Sischy.CELEBRITIES ASSOCIATED Lisa Arian. Nan Bush.

CARTIER LOVE BRACELET DOES CHARITY DUTY IN INDIA Cartier launched the LOVE Charity Campaign in New Delhi. This innovative program is meant to allow women with means to help women without means to secure simple. . . in support of Habitat for Humanity India's Women India BUILDS initiative. decent and affordable homes by mobilizing resources and volunteers. India recently.

MARKETING STRATEGY • Before making any specific collection for their targeted consumer they thoroughly perform research and identify the needs of their consumers and create something unique for the same. •Cartier has a long history of sales to royalty and celebrities . • This is one of the reason for preferring Cartier’s collection and customers are ready to pay any cost for it .

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PACKAGING •Red color •Classic and simple •Attention seeking .

Cartier Worldwide •France •UK •Spain •Italy •Dutchland •US •Brazil .

thenonblonde.luxurydaily.co.blogspot.google.bp.com/wp-content/uploads/2010/10/rsz_1document13.com/blogs/wp-content/uploads/2012/03/pfw-cartier.com/_T8jmzzBIK-Y/TUJEHCpB2_I/AAAAAAAAKEs/8c06s1LmVhk/s1600/cartier_les_must%2B1.com 12:18 PM Google Image Result for http://1.blogspot.yourstylentrend.com/-jrYX1G_2zOA/UNRh97142DI/AAAAAAAAZu0/J2-Z1SBgloA/s1600/Cartier_Winter_Tale_Holiday_Campaign_02.blogspot.blogspot.fashionmagazine.jpg vipluxuryservice.Google Search www.in 12:21 PM Advertisement of cartier .html bestthingsinbeauty.irishtimes.in 12:19 PM Google Image Result for http://vipluxuryservice.Google Search www.com 12:18 PM Google Image Result for http://2.blogspot.com 12:24 PM Just Because: Cute Overload | The Non-Blonde www.jpg www.yourstylentrend.bp.com 12:23 PM Google Image Result for http://www.com 12:23 PM Google Image Result for http://www.jpeg www.bp.luxurydaily.jpg www.in 12:17 PM .bp.jpg 2.co.bp.com 12:18 PM Advertisement of cartier .fashionmagazine.blogspot.com/blog/wp-content/uploads/2010/12/Cartiers-Snow-Panther-Winter-Tale-Ad-Campaign1.irishtimes.jpg 1.com/wp-content/uploads/2012/11/Winter-tale-Cartier.com 12:22 PM http://bestthingsinbeauty.com 12:23 PM Google Image Result for http://www.jpg www.jpg 4.Bibliography • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 12:24 PM http://4.com 12:23 PM Google Image Result for http://www.com/-02Y_8BhokmQ/UNRij6tk14I/AAAAAAAAZu8/QvRScrpbjeY/s1600/Cartier%2BCat.google.blogspot.bp.in/2012/12/the-friday-forum-december-21.com/blogs/fash-mob/files/2010/01/cartier_xmas_en.blogspot.

0.0.in 12:16 PM Google www.google.1358311925050.16.com 11:35 AM THE ART MARKET'S DEAD RECKONING | eternal optimist eternal-optimist.N4yF8MTIq30&bav=on.1&emsg=NCSR&noj=1&ei=Rzj2UM22M4u10QXgoYDYDA www.co.com 10:49 AM Google Image Result for http://eternal-optimist.in 12:16 PM Google www.THEATRICAL | eternal optimist eternal-optimist.5158234.r_pw.• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Advertisement of cartier .r_gc.google.1c.0.&bvm=bv.Google Search www.co.in 11:37 AM http://eternal-optimist.24.in 12:15 PM Cyberoam 172.jpg eternal-optimist.d2k&biw= 1366&bih=589&ech=6&psi=8zH2UNe-FcTC0QWmxYGIBQ.Google Search www.5166678.in 12:17 PM Advertisement ..3.google.0.0.0.19.google..d.co.co..0.9.google.in 12:17 PM Advertisement of cartier .2.or.com .com/sites/default/files/imagecache/article_inside/corsage.8.google.0.com/section/fashion/fashion-news/art-cartier-museo-thyssen-bornemisza eternal-optimist.co.google..co.com 11:37 AM "I PORNI APO PANO" ..0.r_qf.254:8090 12:15 PM http://www..0.1.in/search?um=1&hl=en&tbo=d&tbs=isz:m&tbm=isch&sa=1&q=Advertisement+of+cartier&oq=Advertisement+of+cartier&gs_ l=img..5167371.co.41018144.Google Search www.

com 10:25 AM Google Image Result for http://www. Bridal.Google Search www.luxuo.jpg www.google.conduit.html www.• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 10:49 AM Cartier traditional jewellery .in 10:26 AM Search google search.co.cartier. Luxury leather Goods & Accessories – Cartier www.co.us 10:28 AM Official Cartier websites & online stores .cartier. Bridal.The renowned French jeweler and fine watchmaker.luxuo. Luxury Accessories.Google Search www.bp.google.Google Search www.conduit.com/events/cartier-treasures-palace-museum-beijing.blogspot.in 10:48 AM nouvelle collection joaillerie cartier .co. Fragrances & Exceptional Gifts www.google.blogspot.com/wp-content/uploads/2009/09/large-portique-mystery-clock.in 10:28 AM Luxury Watchmaking and jewelry collections.in .jpg 1.luxuo.google.com 10:25 AM Google Image Result for http://1.co.Google Search www.com 10:25 AM http://www.com 10:28 AM nouvelle collection joaillerie cartier .us 10:28 AM Search Cartier US search.com 10:24 AM Cartier mystery clock .bp.com/_1gd_FFqjpb8/S8utJPzHjeI/AAAAAAAAAH4/7Kem3R9xx8M/s1600/Cartier%2BMystery%2BClock.luxuo.

yangtaowang.macklowegallery.in 10:21 AM Louis Francois Cartier .in 10:22 AM Google Image Result for http://www.in 10:20 AM http://www.com/images/cartier_pic_lg.gemnation.hu%2Fjewelry%2Falloy.in 10:21 AM Louise Francoise Cartier .com 10:22 AM Google Image Result for http://www.Wikipedia.com 10:22 AM Louis Francois Cartier .google.d2k www.wiki pedia.co.yangtaowang. the free encyclopedia en.Google Search www.html&ei=eyv2UPKRFMyX0QXOtoDABA&usg=AFQjCNH4lGRlvz0A1UVUuuRR8Y6G1c1O5w&bvm=bv.Google Search www.gemnation.google.d.google.co.in/url?sa=t&rct=j&q=louis%20francois%20cartier&source=web&cd=1&cad=rja&ved=0CC4QFjAA&url=http%3A%2F%2Fen.Google Search www.google.co.co.wikipedia.org 10:21 AM http://www.d.in 10:21 AM Louis Cartier .com 10:23 AM Cartier Santos .in 10:22 AM Louis Francois Cartier .co.41018 144.co.jpg www.41018144.co.macklowegallery.Google Search www.jpg www.in/url?sa=t&rct=j&q=alloying%20of%20metals%20for%20jewellery&source=web&cd=8&cad=rja&ved=0CHAQFjAH&url=http% 3A%2F%2Fen.co.in .google.com/images/watches/Crtr/W20099C4.google.Google Search www.com/images/upload/Image/200931716598831.org%2Fwiki%2FLouis_Cartier&ei=zDH2UNHONtSp0AWxs4HQDA&usg=AFQjCNG3cz9-xpRIHsXL6boL34iU5tbyyw&bvm=bv.Google Search www.mimi.google.• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 10:23 AM Google Image Result for http://www.d2k www.google.jpg www.in 10:22 AM Louis Francois Cartier .google.co.co.google.

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