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Ankit Sachdeva Ankita mitra Ashish Surana Ashwani K Singh Deepika Arya Harshit Chawla Raghav Shankar Yukti Chawla
MMT is an online travel company focused on the leisure and small business traveler coming to India. Presently it caters to the NRI market in united states. In addition to airline MMT offers domestic and international hotels at lesser rates, hundreds of attractive holiday packages, car rentals, trains. MMT believed in no individual sales target model to ensure high levels of customer service.
(USA) MMT advertising and communication strategy is based on three pillars: convenience of 24/7 service reliability competitive pricing MMT competitors are Expedia. Travelocity.CONTINUED… MMT operates as two separate entities Make My Trip and Make My Trip Inc. Orbit and Priceline. .
India is ranked 11th in the AsiaPacific region and 62nd overall in a list of 133 assessed countries in 2008. According to the Tourism Ministry of India. In terms of travel. India stands 9th in the index of relative cost of access (ticket taxes and airport charges) to international air transport services. foreign tourist arrivals (FTAs) during June 2009 were 341. in fact. having almost the lowest costs in the world. The ministry is planning to develop three niche products – wellness tourism. There has been an improvement in the growth rate of FTAs in June 2009 (+0.000 during the month of June 2008. caravan tourism and helipad tourism this year.000 as compared to FTAs of 340.3 billion) in 2009 rising to US$ 187.9 per cent).3 billion by 2019. .0 per cent (US$ 67.2 per cent) as compared to May 2009 (-1. The contribution of travel and tourism to gross domestic product (GDP) is expected to be at 6. a positive growth has been witnessed for the first time in 2009.The Tourism Market in India According to the Travel & Tourism Competitiveness Report 2009 brought out by World Economic Forum.
The Service Industry Transportation services Communication services Financial services (banking. insurance.) Tourism services Health services Auto repair services Business services Legal services Government services Education . real estate etc.
Customer Segments in Indian Travel Market Indian Travel Market International Travelers Domestic Travelers Inbound Travelers (Inbound Market) Outbound Travelers ( more than 6 millions) Holiday & Sightseeing Business Travelers Conference attendance Visiting friends & Relatives (VFRs) Students .
Marketing mix for services .
Holiday Packages and Hotels. Domestic Bus and Rail Tickets Private Car and Taxi Rentals MICE (Meetings. Incentives. Conferences & Exhibitions) B2B and Affiliate Services .Make My Trip’s Products International and Domestic Air Tickets.
Make My Trip’s Price MMT offers competitive economical prices for tour packages and moreover price is linked with advance booking also. It aimed to offer a range of best-value products and services along with cutting-edge technology and dedicated round-the-clock customer support. .
UAE and India . Appointed franchise in all major cities of US. Australia.Make My Trip’s Place MMT has created a network of offices in New Delhi. Mumbai. UK. New York and Sydney.
. Promoting services with strategic alliances with brands like Coke. Sify.com. MMT provides valuable shopping discount booklets. MMT provides pick up and drop services for all air travelers. Maruti Udyog and Nokia etc.Make My Trip’s Promotion MMT offers travel insurance and Business Lounges in India and overseas for all travelers.
tourism. aptitude. Make My Trip's spectacular success is in no small part due to the unblinking vision of its senior management team and the dedication of its employees. . Recruiting the right staff and training them appropriately in the delivery of their service is essential if the organization wants to obtain a form of competitive advantage. and service knowledge to provide the service that consumers are paying for. Make My Trip employs over 700 “Trippers” from the travel. Consumers make judgments and deliver perceptions of the service based on the employees they interact with.Make My Trip’s People An essential ingredient to any service provision is the use of appropriate staff and people. hospitality and technology industries. MMT Staffs have the appropriate interpersonal skills. Most trusted name in the industry.
and the customer will be more satisfied. The smaller and simpler the procedure. . A process should be such that the customer is easily able to understand and easy to follow. It Refers to the systems used to assist the organization in delivering the service. the better the process.Make My Trip’s Process The process mix constitutes the overall procedure involved in using the services offered by the MMT.
com Interface Real Time Airline Booking MMT’s Business Model & Operations Offline (after sales) Interface MMT Sales (CSRs) MMT Ticketing Customer Hotel Reservation System Car Rental interface Fed Ex Customer Airlines MMT Sales Consolidators MMT Operation Web Site Content Car Rental Hotels Tour Operation Net Carrots .Online Interface With MMT Make my trip.
Physical evidence refers to all those factors that help make the process much easier and smoother.Make My Trip’s Physical Evidence Physical evidence is the overall layout of the place i. .e. how the entire MMT office has been designed.
4millionUSD. . Context Company • Deep Kalra is the found the make my trip.Orbit.S and U. • Most of Airlines encouraging direct online purchasing Customer Competitors • USD 1.K is increasing • Consumer life is changing • People need service in less time. • MMT operates as a Two separate entities Make my trip India and Make my trip inc.Situation Analysis of Travel Market using 4C Framework • NRI population in U.com as a Private equity. • Indian people are price sensitive • Corporate tie-up • Global giant company’s in this field like Travelocity . Priceline and Expedia. with investment of 0.5 billion NRI market world wide Outbound traveling increased by 30 % • In India Inbound and Outbound travel market growing 20 % annually.
S. International and Domestic Holiday packages increasing .. MMT’s Target Market More than 14 million NRI Population in U. Europe and Asia. More than 9 million Indians customers travel abroad.MMT’s Marketing Strategy Customer focus with operational efficiency and customer intimacy.
Sify. Maruti Udyog. Convenience of 24/7 service 2.MMT’s Advertising & Communication Strategy MMT’s advertising and communication strategy on three pillars--1. . Reliability 3. Competitive Pricing Promoting services with strategic alliances with brands like Coke.com. Nokia etc.
Being the entrant and cost leader the company will able to achieve sustainable advantage. Its appeal reliable travel booking with Excellency. MMT aims to position itself total provider solution with convenience as key drive its strategy to attain the cost leadership which will help is to sustain growing competition in the future. .MMT’s Positioning MMT position as a single portal for all travel and accommodation needs.
MAKE MY TRIP VALUES Passion for Winning Respect for People Excellence Empowerment MMT’s Values Customer Centricity Fun@Work Integrity Accountability Teamwork Innovation .
Review and Control Strategy All calls are recorded & periodically examine to improve the quality output of customer care executives. . Each web chatting and emails are saved in MMT’s system for constant monitoring of the service quality give to the customer. MMT from a dedicated set of executive to service sophisticated corporate and general sales business.
sales and new products.MMT’s Contingency strategy MMT anticipates periodic analysis on customers behavior and critical market strategy. To improve the operational efficiency and technological advancement MMT has plan to invest money. It will to help new marketing. .
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