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<Openware's Case>

http://www.openware.biz
V3.0
<Intro>
<Intro>
<Intro>
<Intro>
<Intro>
<Intro>
“We will never be able to build a
different world by remaining
indifferent”

M. Gandhi
!
<1>
<About Us>

Values: Integrity, Flexibility, Innovation & fun


<Openware>
Founded in 1994 in Rosario
<Openware>
Founded in 1994 in Rosario,
Argentina

Network Security and Opensource


oriented IT Company
<Openware>
Founded in 1994 in Rosario,
Argentina

Network Security and Opensource


oriented IT Company

Offices in Rosario, Buenos Aires and


Madrid
<Openware>

Endeavor Entrepreneurs
<Openware>

Endeavor Entrepreneurs

Avina Foundation Leaders


<Openware>

Endeavor Entrepreneurs

Avina Foundation Leaders

Acknowledgments from JCI, Junior


Achievement, etc.

Listed on VALOR SOSTENIBLE magazine's Top 10


Argentinian Socially Responsible Companies
<2>
<Mini-Glossary>
Will = Determination to do or not do something

Responsibility = Ability to answer for our own


actions

Care = Ability to take care of ourselves and others

CSR = Corporate Social Responsibility


<CSR Ecosystem>

Care Will

CSR

Responsibility
<3>
<Our beginning in CSR>
<Our beginning in CSR>

1. Endeavor International Panel


Brazil – Bahia / August, 2001

Argentina 2001
http://www.endeavor.org
<Our beginning in CSR>

2. Crisis in Argentina!!!

Argentina 2001
2001/2
<Our beginning in CSR>

3. Ashoka Argentina / E2

Argentina 2001
http://www.ashoka.org
<Our beginning in CSR>

4. La Colifata Radio Station

Argentina 2001
http://www.lacolifata.org
Borda Hospital
<Our beginning in CSR>

5. "Non-hierarchical" network of
companies as a support model
Argentina 2001
Global Crossing – E-ducativa – Clase X –
Openware – etc.
<Our beginning in CSR>

5. And it was then that Avina


Foundation told us...
Argentina 2001
http://www.avina.net
<Our beginning in CSR>

5. And it was then that Avina


Foundation told us...
Argentina 2001
"That's what we call CSR!"
http://www.avina.net
<Our beginning in CSR>

6. Started working with more


NGOs...
Argentina 2001
Fundación SES, La Usina, Ad-
Honorem, Canales, Equidad, "O
Cossettini" Community Hour Bank,
etc.
<Our beginning in CSR>

7. ...and our company's “vision”


changed...
Argentina 2001
Vision
Vision
Vision
Vision
Vision
Vision
<Our beginning in CSR>
We envision a different world, in which the
ubiquity of information networks and technology
allows us to build cooperative communities,
service-centered economies, virtual
organizations, a more fair society and provide
much more freedom to people, through
continuous interaction and social exchange of
Argentina 2001
information and knowledge.

Openware will be one of the catalysts of this change,


which will lead to the realization of our vision.
<4>
<Operating Internally>

Argentina 2001
<Operating Internally>

Argentina 2001
<Operating Internally>

Argentina 2001
<Operating Internally>

Creation of the
“CSR/HR” Department
(2005)

Argentina 2001
<Operating Internally>

Signing of an internal pledge stating our


company culture.

Argentina 2001
<Operating Internally>

"Meditation and Awareness Retreats" to ponder


the company's role in Society

Argentina
+ What is CSR? 2001
+ "The Corporation" Documentary film
http://www.thecorporation.tv
<Operating Internally>

Labor Flexibility:

+Telework
+Compressed Work Week
+Paternity Argentina 2001
Leaves (fathers & mothers)
+Flexible Hours
+Open doors
+etc.
<Operating Internally>

Loans to collaborators and other benefits

Distribution of Wealth under review!


Argentina 2001
<Operating Internally>

Promotion of volunteer work and coordination


with community programs

Argentina 2001
(During business hours,
not on weekends!)
<Operating Internally>

“Health and TLC”: Massages for all personnel


once a week.
Two Physiotherapists come to our company on
Fridays Argentina 2001
<Operating Internally>

Creation of a Free Blog, as a way to express


ourselves internally and externally

FLOG!
Argentina
(Free 2001
& Libre Openware's Blog!)

http://blog.openware.biz
<5>
<Operating Externally>

Argentina 2001
<Operating Externally>

Argentina 2001
<Operating Externally>

e-Platform and technical support to


NGOs

La Colifata Radio Station, Fundación SES,


Argentina 2001
Nodo Tau, La Usina,
Ad-Honorem, Canales, Equidad,
"Olga Cossettini" Community Hour Bank

Alongside Global Crossing & E-ducativa


<Operating Externally>

Hacker HighSchool!
(ethics+security+opensource)

Argentina 2001
Debunking the myth of
“current technology“
for high-school students!

Alongside Nodo Tau


<Operating Externally>

UniLibre

Argentina 2001
Free Software development opportunities at
Universities
Alongside UCA Rosario
<Operating Externally>

"Dogo" Project

Argentina 2001
1st Free Software developed by a Public
University and a Company
Alongside UNR Rosario
<Operating Externally>

CSR Promotion

Argentina 2001
Media-Debates-Papers-Events-Networks-etc.
<Operating Externally>

Distribution of all our written production


(media, blog articles, etc.) under free licenses,
as a way to
support the idea of
Argentina
“free culture”2001
and share our
knowledge/work

http://www.creativecommons.org
<Operating Externally>

Participation in
consultative committees and
advisory boards

Fundación SES (popular leadership for young


people), Nodo Tau & Compañía Social Equidad
Argentina 2001
(Digital Divide), IARSE (Argentine CSR
Institute), Facultad Libre de Rosario (Rosario
Free University, citizenship and culture),
Global Compact (United Nations)
<Operating Externally>

Inclusion and participation


experiences

E.g.: Help Eduardo Codina (a homeless and former patient of Borda


Hospital and broadcaster of La Colifata Radio Station) to:
+ Work in Openware

Argentina 2001
+ Acquire some information technology, digital divide, CSR and
other concepts
so that he would promote these on TV and/or lectures

See Edu in action in:


http://www.youtube.com/watch?v=jzMUQQ0_PnI
<Operating Externally>
Signing and observance of
the "Global Compact"
United Nations
Human Rights
Principle 1: Businesses should support and respect the protection of internationally
proclaimed human rights.
Principle 2: make sure that they are not complicit in human rights abuses.
Labor Standards
Principle 3: Businesses should uphold the freedom of association and the effective recognition
of the right to collective bargaining.
Principle 4: the elimination of all forms of forced and compulsory labor.
Principle 5: the effective abolition of child labor.
Principle 6: the elimination of discrimination in respect of employment and occupation.
Environment
Argentina 2001
Principle 7: Businesses should support a precautionary approach to environmental challenges.
Principle 8: undertake initiatives to promote greater environmental responsibility.
Principle 9: encourage the development and diffusion of environmentally friendly
technologies.
Anti-Corruption
Principle 10: Businesses should work against all forms of corruption, including extortion and
bribery.

It has been signed by only 2000 companies in 80 countries


<Operating Externally>

Cyber-Activist!

Open and free e-actions, through our New Year's


Argentina 2001
cards...

http://www.openware.biz/2007

http://www.openware.biz/2006
http://www.openware.biz/2005
<6>
+
<+Awareness>
Common Good and Public Spaces

????
Argentina 2001
<+Awareness>
Common Good and Public Spaces
• Citizens create public spaces; but citizens, in order to become social actors (and modify
society) need organizations and institutions, whose network form the social fabric.

• A public space is one which is equally beneficial for everyone, for everyone's dignity

• Knowing how to organize ourselves and collaborate is the master skill for society, since
organized association breeds self-government in society and enables the protection of
rights.


Argentina 2001
A certainsociety is as strong as the number of organizations that generate many useful
transactions from the political, economic, social and cultural point of view.

Bernardo Toro
<+Awareness>

Social Capital

Argentina 2001
<+Awareness>

Social Capital

How is it built?
Argentina 2001
<+Awareness>

>
The Social Capital

Trust
+ We
Association take
+
better
Civic-mindedness
care of
+
Ethics
ourselves
<+Awareness>
Change of Paradigm:

Argentina 2001
<+Awareness>
Change of Paradigm:

Sustainable Development

Argentina 2001
<+Awareness>
Change of Paradigm:

Sustainable Development
X
Argentina 2001
<+Awareness>
Change of Paradigm:

Sustainable Development

X
Argentina 2001
<+Awareness>
Change of Paradigm:

Sustainable Development

X
Argentina
Sustainable 2001
Societies
<+Awareness>
Change of Paradigm:

Sustainable Development

X
Argentina
Sustainable 2001
Societies
<+Awareness>
Change of Paradigm:

Argentina
Sustainable 2001
Societies
<+Awareness>
Change of Paradigm:

Sustainable Development
X
Argentina 2001Societies
Sustainable

The Iroquois
They made their decisions thinking of the following 7
gerations!
<7>
<Our Concept>
<Our CSR Concept>
<Our CSR Concept>

Adding a bit more to the


mixture!
:-)
<Our CSR Concept>
An organization WILL be socially
responsible when it becomes PART
of the life and history of a society
<Our CSR Concept>
An organization WILL be socially
RESPONSIBLE when it becomes
PART of the life and history of a
society,
CELEBRATING human DIGNITY in
each action and ANSWERING
ETHICALLY to future challenges...
<Our CSR Concept>

Isn't it nice?
<Our CSR Concept>

Again...
<Our CSR Concept>
An organization WILL be socially
RESPONSIBLE when it becomes
PART of the LIFE and history of a
society,
CELEBRATING human DIGNITY in
each action and ANSWERING
ETHICALLY to future challenges...
<Our CSR Concept>
An organization WILL be socially
RESPONSIBLE when it becomes
PART of the LIFE and history of a
society,
CELEBRATING human DIGNITY in
each action and ANSWERING
ETHICALLY to future challenges...
<Our CSR Concept>
An organization WILL be socially
RESPONSIBLE when it becomes
PART of the LIFE and history of a
society,
CELEBRATING human DIGNITY in
each action and ANSWERING
ETHICALLY to future challenges...
<Our CSR Concept>
An organization WILL be socially
RESPONSIBLE when it becomes
PART of the LIFE and history of a
society, CELEBRATING human
DIGNITY in each action and
ANSWERING ETHICALLY to
future challenges...
<Our CSR Concept>
An organization WILL be socially
RESPONSIBLE when it becomes
PART of the LIFE and history of a
society, CELEBRATING human
DIGNITY in each action and
ANSWERING ETHICALLY to
future challenges...
<Our CSR
Concept>
An organization WILL be socially
RESPONSIBLE when it becomes
PART of the LIFE and history of
a society, CELEBRATING human
DIGNITY in each action and
ANSWERING ETHICALLY to
future challenges...
<Our CSR
Concept>
An organization WILL be socially
RESPONSIBLE when it becomes
PART of the LIFE and history of
a society, CELEBRATING human
DIGNITY in each action and
ANSWERING ETHICALLY to
future challenges...
<Our CSR
Concept>
An organization WILL be socially
RESPONSIBLE when it becomes
PART of the LIFE and history of
a society, CELEBRATING human
DIGNITY in each action and
ANSWERING ETHICALLY to
future challenges...
<Our CSR
Concept>
An organization WILL be socially
RESPONSIBLE when it becomes
PART of the LIFE and history of
a society, CELEBRATING
humanDIGNITY in each action
and ANSWERING ETHICALLY to
future challenges...
<Our CSR
Concept>
An organization WILL be socially
RESPONSIBLE when it becomes
PART of the LIFE and history of
a society, CELEBRATING
humanDIGNITY in each action
and ANSWERING ETHICALLY to
future challenges...
<Our CSR
Concept>
An organization WILL be socially
RESPONSIBLE when it becomes
PART of the LIFE and history of
a society, CELEBRATING
humanDIGNITY in each action
and ANSWERING ETHICALLY to
future challenges...
<Our CSR
Concept>
IT WILL BE
RESPONSIBLE
PART
LIFE
CELEBRATING
DIGNITY
ANSWERING
ETHICALLY to
future challenges...
<Our CSR
Concept>
IT WILL BE
RESPONSIBLE
PART
LIFE
CELEBRATING
DIGNITY
ANSWERING

ETHICALLY to future
challenges...
<Our CSR
Concept>
IT WILL BE
RESPONSIBLE
PART
LIFE
CELEBRATING
DIGNITY
ANSWERING
ETHICALLY to future
challenges...
<Our CSR
Concept>
IT WILL BE
RESPONSIBLE
PART
LIFE
CELEBRATING
DIGNITY
ANSWERING
ETHICALLY to future
challenges...
<Our CSR
Concept>
WILL
RESPONSIBLE
PART
LIFE
CELEBRATING
DIGNITY
ANSWERING

ETHICALLY to future
challenges...
<Our CSR
Concept>
WILL
RESPONSIBLE
PART
LIFE
CELEBRATING
DIGNITY
ANSWERING

ETHICALLY to future
challenges...
<Our CSR
Concept>
WILL
RESPONSIBLE
PART
LIFE
CELEBRATING
DIGNITY
ANSWERING

ETHICALLY to future
challenges...
<Our CSR
Concept>
WILL
RESPONSIBLE
PART
LIFE
CELEBRATING
DIGNITY
ANSWERING

ETHICALLY to future
challenges...
<Our CSR
Concept>
WILL

RESPONSIBLE
PART
LIFE
CELEBRATING
DIGNITY
ANSWERING

ETHICALLY to future
challenges...
<Our CSR
Concept>
WILL

RESPONSIBLE
PART
LIFE
CELEBRATING
DIGNITY
ANSWERING

to future
ETHICALLY

challenges...
<Our CSR
Concept>
WILL BE

RESPONSIBLE
PART
LIFE
CELEBRATING
DIGNITY
ANSWERING

to future
ETHICALLY

challenges...
<8>
<2007>
<2007>
Signing of an

"Ethical Commitment"

to suppliers
and
clients
<Generating a New
Space>

moveRSE: Move towards


Corporate Social
Responsibility

CSR NGO focus on SMBs


from Rosario region
<Generating a New
Space>

moveRSE: Move towards


Corporate Social
Responsibility

http://www.moverse.org
<Generating a New
Space>

moveRSE: Move towards


Corporate Social
Responsibility

http://www.moverse.org
<Final Remarks>
<Final Remarks>
<Final Remarks>
<Final Remarks>
<Final Remarks>
<Final Remarks>
<Final Remarks>
</Thank you!>
????????
<THE
END>
<THE END>
<THE END>
Presentation format inspired by L. Lessig. Thanks, Lessig!

<THE END>

Under Creative Commons License

Fseineldin@openware.biz -- Federico@moverse.org
<Openware's
Case>
http://www.openware.biz

Fseineldin@openware.biz -- Federico@moverse.org
Document: Openware's Case
Author: Federico Seineldin Under License
fseineldin@openware.biz

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