MARKETING MANAGEMENT

TEAM MEMBERS Neha Kulkarni Khushboo Prabhu Nayana Pawar Priti Chavan Neelam Sharma Snehal Kamble

WE HAVE GOT SOMETHING NEW FOR OUR CHILDRENS FUTURE

DHISHKIOOOOOOO TOOTHPASTE FOR KIDS

dhishkioooooo toothpaste for kids……………….

OUR MISSION

STRONGER HEALTHIER TEETH NATURALLY!!

MUMMY SAYS,’’BRUSHING TWICE DAILY IS A HEALTHY HABIT!’’

WE PROMISE

DAZZLING SMILE MAXIMUM WHITENING WHOLE NIGHT TEETH PROTECTION

Strengths of our strategies
• Ability to protect teeth whole night. • Detailed R&D is conducted on our product. • Less costly. • Does not contain flouride

Swot Analysis
OPPRTUNITIES IN INDIAN MARKET •Fast growing market(15-20%) with enough profit margin. •Increase in dental hygiene awareness and importance. •Effective business.

KEY INGREDIENTS USED IN MANUFACTURING DHISHKIOOOO
Active Ingredients Name Sodium monofluorophosphate Other Ingredients Name Glycerin Water Calcium carbonate Hydrated silica Fragaria vesca Carrageenan Sodium lauryl sulfate Moistener Consistency Mild abrasive Stain removal Flavor Thickener Dispersant Purpose Source Vegetable oils Maine aquifer Purified calcium from the earth Purified silica from the earth (Strawberry) juice and other natural flavors Seaweed (Chondrus crispus ) Derived from coconut and/or palm kernel oil Purpose Decay prevention Source Fluorspar (calcium fluoride), an ore

PRICING MATRIX
JUNIOR

•SIZE: 30gms •AVAILABLE IN: 3 Flavours(Orange,Strawberry,Mint) •PRICE: Rs.30 only REGULAR •SIZE: 60gms •AVAILABLE IN: 3 Flavours(Orange, Strawberry, Mint) •PRICE: Rs.60 only

MARKET HORIZON
TARGET MARKET •KIDS •INDIVIDUALS AND HOUSEHOLDS MARKET DEMOGRAPHICS •GEOGRAPHIC:  Main cities of India i.e. Mumbai, Delhi, Bangalore etc. •DEMOGRAPHIC:  Primarily kids below 12 yrs.  Households

MARKET SHARE

MARKET SHARE
AYURVEDIC 8% FORHANS 7% PROMISE 11% CLOSE-UP 9% COLGATE 57% OTHERS 2%

CIBACA 6%

PROMOTION
Brand launch and promotion by air time on major TV and Radio networks.

Launching oral awareness programs in schools, shopping malls. Interaction with distributors and retailors on product and organizational advantages. Advertising in Newspapers.

PROMOTION
WEB/AUDIO/MEDIA

•TV, SATELLITE & CABLE ADVERTISING CAMPAIGNS •FM RADIO PROGRAMS
PRINT MEDIA •POSTERS •ADDS IN NEWSPAPERS ELECTRONIC MEDIA •BANNERS ON FORUMS AND PORTALS FREE GIFTS •TOYS •TOOTHBRUSH HOLDER •PENS •PAPER BAGS •TOOTHBRUSHES

dhishkioooooo toothpate for kids……………………..

I LOVE BRUSHING MY TEETH WITH MY DHISHKIOOOOOO……..

THANKYOU

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