PRESENTATION 2 MANCHESTER UNITED F.

INTRODUCTION
Manchester United Football Club is an English professional football

club, based in old Trafford, Greater Manchester, that plays in the Premier League.

Manchester United's most common nickname is The Red Devils Founded in 1878 as Newton Heath LYR Football Club. The club changed its name to Manchester United in 1902 and moved

to Old Trafford in 1910.

 Manchester United is one of the wealthiest and most widely

supported football teams in the world.

As of July 2012, the club is number one in Forbes magazine's

annual ranking of the world's 50 most valuable sports teams, valued at $2.23 billion.
The club was purchased by Malcolm Glazer in May 2005 in a

deal valuing the club at almost 800 million.

In August 2012, Manchester United made an initial public

offering on the New York Stock Exchange.

Honors
Manchester United's first trophy was the Manchester Cup, which it won as

Newton Heath in 1886. Manchester United won the most trophies in the 1990s; five league titles, four FA Cups, one League Cup, five Charity Shields (one shared), one UEFA Champions League, one UEFA Cup Winners' Cup, one UEFA Super Cup and one Intercontinental Cup. The club currently holds the record for most top-division titles (19), the most FA Cups (11), and the most FA Cup Final appearances (18). The only major honor that Manchester United has never won is the UEFA European League, although the team reached the quarter-finals in 198485

Continued..

Various other achievements of Manchester United F.C DOMESTIS: League First division (until 1992),19 Premier League (1907-2011) and 2 Second Division. Cups 11 FA Cups, 4 League Cups and 19 FA Charity Shield. EUROPEAN: Manchester has won 3 UEFA Champions League, 1 UEFA Cup Winners Cup and 1 UEFA Super Cup. WORLDWIDE: An International Cup in 1999 and 1 FIFA Cup World Cup in 2008. DOUBLES AND TREBLES 3 League and FA Cup, 2 European Double in 1998-99 and 2007-08 1 Treble in 1998-99

History
Early years (18781945)
Manchester United was formed in 1878 as Newton Heath LYR Football Club.

The team initially played games against other departments and rail companies,

but on 20 November 1880, they competed in their first recorded match. Newton Heath joined the newly formed Football Alliance, which ran for three seasons before being merged with the Football League. Harry Stafford found four local businessmen, including John Henry Davies (who became club president), each willing to invest 500. They subsequently changed the name and thus on 24 April 1902, Manchester United was officially born. In October 1927, the club's finances deteriorated to the extent that Manchester United would likely have gone bankrupt had it not been for James W. Gibson, who, in December 1931, invested 2,000 and assumed control of the club

Busby years (19451969)

In

October 1945, Matt Busby was appointed who demanded an unprecedented level of control over team selection, player transfers and training sessions. Busby led the team to second-place league finishes in 1947, 1948 and 1949, and to FA Cup victory in 1948. In 1957, Manchester United became the first English team to compete in the European Cup. The following season, on the way home from a European Cup quarter-final victory against Red Star Belgrade, the aircraft carrying the Manchester United players, officials and journalists crashed while attempting to take off after refueling in Munich, Germany.

Continued
In recognition of the team's tragedy, UEFA invited the club to compete in

the 195859 European Cup. Busby rebuilt the team through the 1960s by signing players such as Denis Law and Pat Crerand, who combined with the next generation of youth players including George Best to win the FA Cup in 1963. In 1968, Manchester United became the first English (and second British) club to win the European Cup, beating Benfica 41 in the final with a team that contained three European Footballers of the Year: Bobby Charlton, Denis Law and George Best Matt Busby resigned as manager in 1969 and was replaced by the reserve team coach, former Manchester United player Wilf McGuinness

1986Present
Manchester United claimed its first Cup Winners' Cup title and competed in the

1991 UEFA Super Cup, beating European Cup holders Red Star Belgrade in the final at Old Trafford. In 1993, the club won its first league title since 1967, and a year later, for the first time since 1957, it won a second consecutive title alongside the FA Cup to complete the first "Double" in the club's history. Manchester United won the league again in the 19992000 and 200001 seasons. In December 2008, the club won the 2008 FIFA Club World Cup and followed this with the 200809 Football League Cup, and its third successive Premier League title. That summer, Cristiano Ronaldo was sold to Real Madrid for a world record 80 million. In 2010, Manchester United defeated Aston Villa 21 at Wembley to retain the League Cup, its first successful defense of a knockout cup competition.

Manchester United Logo

Manchester United's emblem is similar to the coat of arms of the city of

Manchester. In 1973 the three yellow diagonal stripes on a red background (found in the city's coat of arms) were replaced by a red devil on a yellow background, symbolic of Manchester United's Red Devils nickname.

Sir Bobby Charlton

Sir Robert "Bobby" Charlton (born 11 October 1937) former English

football player footballer of the year 1966 199 goals in 606 appearances survived in the Munich air disaster in 1958

Harry Gregg
Henry "Harry" Gregg (born 27 October 1932) is a former Northern Ireland

international footballer and manager. 247 appearances as a goalkeeper 'The Hero of Munich'

David Beckham
David Robert Joseph Beckham, (born 2 May 1975) one of the most

famous and richest footballers appeared in 265 matches and scored 62 goals played for Preston North End, Real Madrid, Milan, Loss angels Galaxy and England national team appearance record for an outfielder player(England) He left Manchester United to sign for Real Madrid in 2003

Cristiano Ronaldo
Cristiano Ronaldo born 5 February 1985 is a Portuguese footballer a captain of Portuguese national team began his career as a youth player for Andorinha most expensive footballer worth $131 million

Why is Manchester United So Successful?

Since the 1990s Manchester United has been the most successful English

football club. Since the foundation of the Premier League in 1992 it has won four of the six titles and been runner-up on the other two occasions. Between 1992 and 1997 the club generated income of 249m, of which 69m was spent on its wage bill and 66m reported as profit. As club performance improves, revenues grow as a result of increased attendance, higher ticket prices, increased sponsorship, merchandising and TV income.

Hard core rivals

Arsenal Squad
Aston Villa Squad Chelsea Squad Everton Squad

Fulham Squad

Liverpool Squad Man City Squad Newcastle United Squad Norwich City Squad Real Madrid Barcelona

Reason of Manchester united success

Ferguson coaching and the tactics. Winning mentality amongst the whole squad. Mentally and physically strong (Never say die-attitude) A squad with enough depth and quality.

Having Players like Vidic, Rooney, Scholes, Giggs and David beckham.

Challenges
World War II: 193945:

Upon the outbreak of the Second world war in September 1939. German bombing raid on Trafford Park on 22 December 1940.

Another German raid on 11 March 1941 destroyed much

of the stadium.

Continue..
Inter-war years: 191938: At the end of the 192122 seasons. Upon the outbreak of the Second World War in September 1939, association football was effectively frozen, and Old Trafford was requisitioned by the military to be used as a depot.
In 1927 John Henry Davies died who had saved the club from

extinction and brought them to Old Trafford, died and was replaced by G H Lawton as club president.

On 7 October 1926 Chapman had been suspended from "taking part in football or football management" during the 192627 season "For improper conduct in his position as SecretaryManager of the Manchester United Football Club and was replaced for the rest of the season by experienced player Lal Hilditch.

 A new manager, Herbert Bamlett was appointed in 1929 but the

club never finished higher than 12th in 1929 and finally finishing bottom of the First Division in 1931 after starting the season losing twelve times in a row. The finances were once again in a mess, and the much criticised Herbert Bamlett resigned
In 1934, United reached their lowest ever league position On the final

day of the season they were placed second-last in the table with their final match away against Millwall, who were one point ahead. With destiny in their own hands, they beat Millwall 20 and stayed in the Second Division by one poin

Rebuilding of Team
Players were injured:
Jackie Blanchflower and Johnny Berry were injured to such an extent that their playing careers were over, and Kenny Morgans was never the same player he had been before the crash.

Struggling of team.
United struggled in the League after Munich, winning only one of their last 14 matches and finishing in ninth place. However, they performed well in the FA Cup matches and made it to the final, but lost to Bolton 20.

 Failed to give immediate leg up:

They were sound long-term investments, the arrival of fresh blood failed to give the club an immediate leg-up in the league. The team's form was inconsistent, but despite a poor 19th place in the 196263 season.
the Red devils:

After the crash, Busby's Babes seemed inappropriate so a new name was sought. Busby liked the sound of it, thinking a devil was more intimidating to opponents than angelic babes. He declared Manchester United should also be known as "The Red Devils" and soon the club began incorporating

Conclusion
Any business can succeed if it is monopoly: the real lessons are to be learnt from those companies that manage to thrive in a competitive environment. Football is a useful example for business analysis since the competitive process can be demonstrated in a clear and striking way. In Manchester Uniteds case it seems fairly clear that its exceptional character is a consequence of its brand image, something which its rivals are unable to replicate.

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