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Product Development Life cycle

( Ideas to Reality )

Sridhar Ponugupati

Blaze Automation

Introduction to Embedded systems

Embedded system ? Different Embedded Systems

Embedded Systems in Automotive Industry

Embedded Systems for Tele-Surgery

Embedded Systems: Tele-medicine & Tele-health

Embedded Systems: Fighter plane control , High Speed Trains

Embedded Systems: Near Field Communication and Wireless networking

Product Development Life Cycle



Step 1 has it been done? Step 2 can it be done? Step 3 can I do it? Step 4 what do people want? Step 5 getting it on paper Step 6 show me the money ! Step 7 is my idea worth protecting ? Step 8 who will make my prototype ? Step 9 do I sell direct ? Step 10 testing times Step 11 the final product ? Step 12 Show me the money ! ( Investors ) Step 13 Marketing Strategy ? Step 14 Organization setup

Development Cycle
Concept Research Circuit Design Packaging & Printed Circuit Design
Prototyping or Trial Production
Design Review

Manufacturing Setup including test Setup

Agency Compliance

Follow up Sizing up the task

Idea for a new product, A variation on an existing product, The identification of a need for an undefined product

Research is to drive realisation of Concept by Identifying Technology Finding Methods People/Company Producing

Circuit Design
Creation of Schematic Diagram BOM generation Prototyping the functional blocks Final Integration

Packaging & Printed Circuit Design

Selection of Suitable shape and size, Mechanical drawing to be designed using CAD/CAM Material for Housing based on application requirement. PCB is finalised accordingly. This is final PCB which is easy to assemble.

Prototyping or Trial Production

3D plotting / Hand made prototyping Post mould production for design and function finalisation

Design Review
Evaluation of Prototype for Function Appearance Built- cost reduction / optimisation possible enhancements to exceed the original goals even marginally

Manufacturing Setup including test Setup

Production line for manufacturing Testing on Line, Calibration and Final Testing of finished product. Long term testing of each lot of produce.

Concept HLDD ( High Level Design Documentation) Circuit diagrams with functional explanation Schematics and PCB designs Parts List / BOM with pricing Sources of procurement Mechanical Drawings of the Enclosure Mould usage documentation Assembly line documentation Assembly process and Time Lines Product Packaging ( Cushions etc.. )

Goal is to Document complete Life cycle and Production process for enabling any EMS provider to manufacture the product.

Agency Compliance
Agency compliance may be required by law. For product liability insurance coverage. Agency compliance can cost several thousand dollars per agency Can add months of time to accomplish. It is not to be taken lightly or left as an afterthought.

Follow up
The manufacturing facility experience, The product support data, The user responses, Review for the purpose of steering future designs and marketing. Don't forget this crucial step on the road to improved quality, value, and often lower cost.

Sizing up the task

There is

Good, Cheap, and Fast. You can only have two

of the three at any one time.
If you can buy something, do not build it or anything similar without some truly overwhelming justification.
Always make a mock up or model, even if it is cardboard with hand drawn features. It will pay for itself again and again, and you will learn something crucial each time you build one.