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    MHealth: A Natural Evolution in Healthcare Smartphones in Use Globally Q3 / 12 Source: Yahoo Finance mHealth for the Entire Community Patients: Convenience Healthcare Professionals: Compliance Insurers: Lower long-term costs Case Study The Power of Light. Small light sensitive sensor, worn against the abdomen 2. Light detects glucose molecules 3. Glucose reading transmitted wirelessly to smartphone The C8M App Continuously measures every 6 minutes Set High / Low Limits with audible or vibrating notifications Share

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    MHealth: A Natural Evolution in Healthcare Smartphones in Use Globally Q3 / 12 Source: Yahoo Finance mHealth for the Entire Community Patients: Convenience Healthcare Professionals: Compliance Insurers: Lower long-term costs Case Study The Power of Light. Small light sensitive sensor, worn against the abdomen 2. Light detects glucose molecules 3. Glucose reading transmitted wirelessly to smartphone The C8M App Continuously measures every 6 minutes Set High / Low Limits with audible or vibrating notifications Share

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    20 views17 pages

    CONNOLLY - Ideagoras Conference 11-16 (No Video)

    Uploaded by

    Ideagoras, Social Media
    MHealth: A Natural Evolution in Healthcare Smartphones in Use Globally Q3 / 12 Source: Yahoo Finance mHealth for the Entire Community Patients: Convenience Healthcare Professionals: Compliance Insurers: Lower long-term costs Case Study The Power of Light. Small light sensitive sensor, worn against the abdomen 2. Light detects glucose molecules 3. Glucose reading transmitted wirelessly to smartphone The C8M App Continuously measures every 6 minutes Set High / Low Limits with audible or vibrating notifications Share

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    of 17

    From Inspiration to Reality

    The Power of Light


    Paul Connolly, VP of Marketing
    Ideagoras Conference | 22 November 2012

    Epidemic of Diabetes: 350 Million People


    200
    160

    Projected Number of People with Diabetes (MM)

    160 120
    80

    2010 2030 2010

    2030
    Worldwide: 2010: 337 million 2030: ~500 million

    120

    80 40
    0

    40

    Pacific Western Pacif ic

    Western

    Asia Southeast Asia

    Southeast

    Europe

    Europe

    America a and Central North Americand Miand East and South and Central ddle North Caribbean Africa America Caribbean North Africa America

    North

    Middle East

    South and

    Africa

    Africa

    Source: IDF Diabetes Atlas

    mHealth: A Natural Evolution in Healthcare


    Smartphones in Use Globally
    Q3/12

    1,000,000,000

    2015

    2,000,000,000

    Source: Yahoo Finance

    mHealth for the Entire Community


    Patients: Convenience Healthcare Professionals: Compliance Insurers: Lower long-term costs

    Case Study

    The Power of Light

    How It Works
    1. Small light sensitive sensor, worn against the abdomen 2. Light detects glucose molecules 3. Glucose reading transmitted wirelessly to smartphone

    The C8M App


    Continuously measures every 6 minutes Set High/Low Limits with audible or vibrating notifications Swipe to see historical data Share glucose logbook with doctor via email export App updates & features pushed via Google Play

    Investigational device. Not approved for sale anywhere.

    A Day in the Life

    A Community-Based Approach
    Robust Community Engaged in Market Conversations Co-Creating Brand Equity

    Investigational device. Not approved for sale anywhere.

    A New Voice in the Conversation

    Investigational device. Not approved for sale anywhere.

    Ripples of Community-Based Approach

    Diabetes Bloggers & KOLs

    Diabetes Advocacy Groups

    Diabetes Press / Online

    General Press / Online

    Investigational device. Not approved for sale anywhere.

    Finding the Online Influencers


    The C8 MediSensors Diabetes Social Graph

    C8 MediSensors Confidential 12

    Community Response

    Investigational device. Not approved for sale anywhere.

    Reservations
    Cumulative YTD Reservations
    500 450 400 350

    Update with latest stats.

    300
    250 200 150 100 50 0 March April May June July August September October

    Investigational device. Not approved for sale anywhere.

    www.C8MediSensors.com

    Appendix

    Talking points to consider


    Android OS why? Marketshare? Eliminating an extra device Providing a free App via Google Play Mobile App Features Company originally planned to provide handset with system Ease of reach to Social Challenge filing medical mobile app with notified body? Reach an already tech savvy T1D audience Give users the flexibility of a device (most are) already familiar with People want something as easy as an App that works with proven modern technology Leverage mobile platform to ease disease management (data storage, comm w/ Doc) Flexibility to push App updates Considering an open platform for 3rd party App development / partnerships Establishing trust / credibility with this community

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