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The Pockets of

Affluence in India
The Affluent in India

The affluent are those that have a large amount of wealth
and spending power.
This is also most likely to be reflected in their high income
profile.
The Affluent in India

As is evident, the bulk of the affluent in India reside in urban
areas, it is also likely that they are most concentrated in the large
metros.
However, that does not imply that affluent do not exist in
other parts. Large rural landowners, agriculture commodity
traders, contractors, public servants, or those living in large farms
or farm-houses in the vicinity of (but not within) large urban
centers are all spread across the country.
They tend to travel nationally and internationally and can access
products aimed at them through many different sources.
The Affluent in India

The affluent tend to be very different from those less
fortunate economically.
Affluent households tend to have lifestyles characterized
by lesser physical work, greater expenditures on
entertainment, lower time spent on day-to-day necessities
of household chores and occupation.
They also have a different disease profile.
Households in Income Brackets
1.0% 1.4%
2.3% 2.6%
4.8% 6.7% >1000k
19.3% 20.8%
500-1000k

28.1%
28.2% 300-500k

150 - 300k

44.5% 40.3% 75 - 150k

< 75k

2006 HH nos 2008 HH nos

Values in INR per annum
Source Market Skyline of India 2008-09
Populations in Income Brackets
4,053,168
Population in households with 10,528,798
Annual income > Rs.1,000k
Rural 22,455,648

Population in households with 111,363,934
Annual income Rs. 500k- Rs. 238,648,378
1,000k 428,438,916
Population in households with
Annual income Rs. 300k- Rs. 500k

Population in households with
10,711,082
Annual income of Rs. 150k to
Rs.300k 18,464,603
Population in households with Urban 50,743,971
Annual income of Rs. 75k to 119,386,537
Rs.150k 83,781,521
Population in households with
Annual income of < Rs. 75k 49,229,054

Values in INR Source Market Skyline of India 2008-09
Income profile of top 112 Cities
13,261
Alpha (Top 10)

Beta (11th to 30th)

5,912 Gamma (31st to
50th)
Delta (The balance
2,887 2,688 62)
1,774
Top 112 cities

Total Income (Rs billions)

Source City Skyline of India 2008-09
Income profile of top 112 Cities
13,261

East
West
5,167 North
South
2,849 3,233 Top 112 cities
2,011

Total Income (Rs billions)

Source City Skyline of India 2008-09
Income profile of top 112 Cities

Chennai
393
Ahmadabad
429
Pune
446
Total 569 Urban Areas in Thane
Income (Rs Kolkata
350
billions)
602 Bangalore
1,264 Delhi
1,608 Mumbai

Source City Skyline of India 2008-09
Top Localities by Aggregate Income
Sum of incomes of all households
Values in INR
Total annual
disposable income
City Neighbourhood

Mumbai Ward S - Bhandup - Bandhup Railway Station 64,657,863,904

Mumbai Ward K/West - Andheri (West) - Oshiwara 63,462,555,764

Mumbai Ward M/East - Chembur East - Sanjay Nagar 61,611,856,624

Mumbai Ward F/North - Matunga - Sion 60,001,550,018

Mumbai Ward K/East - Andheri (East) - Sahar Airport 53,641,421,184

Mumbai Ward G/North - Dadar/Plaza - Dadar 48,695,313,430

Source City Skyline of India – neighbourhood series – 2008-09
Top Localities by Aggregate Income
Sum of incomes of all households
Values in INR
Total annual
disposable income
City Neighbourhood

Kolkata Jodhpur Park; Indian Institue of Chemical Biology 6,686,822,756

Kolkata Beck Bagan ; Ballygunge ; University College of Law - Calcutta University 6,210,938,232

Kolkata Dhapa 5,731,985,600

Kolkata Institute of Child Health ; Ballygunge Phari 5,503,849,380
Rabindra Sarovar Metro Station ; Tollygunge Circular Road & Diamond Harbour road
Kolkata crossing 5,416,950,446

Kolkata Gobra Burial Ground 4,846,817,608

Kolkata Kasba - Bosepukur 4,838,993,852

Source City Skyline of India – neighbourhood series – 2008-09
Top Localities by Aggregate Income
Sum of incomes of all households
Values in INR
Total annual
City Neighbourhood disposable income

Delhi Rohini 33,743,203,160

Delhi Preet Vihar 18,863,736,195

Delhi Rithala 15,908,676,128

Delhi Greater Kailash II 15,689,955,937

Delhi Greater Kailash I 14,271,909,297

Delhi Mahipalpur 14,149,459,360

Delhi Pitampura 14,112,989,444

Source City Skyline of India – neighbourhood series – 2008-09
Top Localities by Aggregate Income
Sum of incomes of all households
Values in INR
Total annual
City Neighbourhood disposable income

Chennai Thiruvanmiyur (East) 14,429,717,168

Chennai Velachery 13,171,583,704

Chennai Villiwakkam (South) 9,791,326,048

Chennai Adayar (West) 8,361,130,394

Chennai Virugambakkam (North) 7,951,135,496

Chennai Kodungaiyur (West) 7,173,516,184

Chennai Kolathur 7,092,586,332

Chennai Anna Nagar (West) 6,974,067,356

Source City Skyline of India – neighbourhood series – 2008-09
Top Localities by Aggregate Income
Sum of incomes of all households
Values in INR
Total annual
City Neighbourhood disposable income

Bengaluru Padmanavanagar 12,545,472,976

Bengaluru Srinivasanagar 10,744,720,672

Bengaluru J P Nagar 10,563,730,128

Bengaluru Ganesh Mandir 9,629,593,520

Bengaluru Sanjay Nagara 8,031,588,744

Bengaluru Jayanagar 7,639,540,284

Bengaluru Ejipura 7,605,826,204

Source City Skyline of India – neighbourhood series – 2008-09
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