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MERU CAB SERVICES

Presented By :
Hima Nair Uthara Nair Parvati Radhakrishnan Abhinav Unnithan Vishnu Ramanathan Jyoti Waidande 26 27 28 47 49 50

INTRODUCTION TO CABS SERVICES


Meaning Benefits of Cab Service
Better than Local Transport Safe and Convenient Travelling Easy and Attractive

MERU CABS SERVICES


Introduction Growth

Benefits to society

MERU TRAINING ACADEMY

MERU MODEL
Contract
Fuel cost and maintenance Booking through call centers Earnings Opportunity for self-business

Contd.
Successful role of technology Services like communication system, emergency security service, lost and found tracking system etc

FEATURES OF MERU CABS


Modern, brand-new, air-conditioned comfortable cabs Usage of clean green fuel - resulting in a cleaner environment and reduced pollution GPS technology and 24*7 customer service center Printed fare receipt and well trained chauffeurs Most preferred airport taxi service in Mumbai, Delhi, Hyderabad and Bangalore

7 Ps OF SERVICE MARKETING MIX


Product Price Place Promotion People Process Physical Evidence

PRODUCT
Computerized communication& dispatch systems with GPS (Global Positioning System)
Modern, brand-new, air- conditioned comfortable cabs. Mostly cabs are Sedan cars like Indigo, Ikon etc. Usage of clean green fuel resulting in a cleaner environment and reduced pollution

Emergency security features such as a panic button, first aid kits, Lost and found tracking system

PRICE
Radio taxis fare according to government has been fixed to Rs 15 to Rs 20 No hidden costs or overcharging. Charged only from your pick up point to your drop point A Night Surcharge of 25% is levied between 2300 hrs to 0500 hrs.

PEOPLE
Experienced driver and well trained and skilled chauffeurs

Recruiting the right staff and training them appropriately

Consumers perception based on employees they interact with.

PLACE
Headquartered in Mumbai, Meru Cab Company provides a radio taxi service in the four key metros of India Mumbai, Delhi, Hyderabad and Bangalore.

PROMOTION
Tag-Line: RELY ON US. Promotional strategies for brand building like radio ad campaign, tent cards etc

PROCESS
The systems used to assist the organization in delivering the service:
Customer calling at care number and cab reaching in time at desired customers place. Reaching at customers destination point in respect to customers desired time safely.

PHYSICAL EVIDENCE
Where is the service being delivered? Consumers will make perceptions based on theirsight of the service Condition of the Taxi :- Modern, brand-new, airconditioned comfortable cabs. Mostly cabs are Sedan cars like Indigo, Ikon etc

CONCLUSION