Freemium SF Bay Meetup

meetup.com/freemium freemiumsfbay.com
February 13, 2013 Silicon Valley, CA

Sponsors

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup February 13, 2013

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Agenda

• Welcome from the FreemTeam

• What is Freemium? • Sponsors – • Speaker Introductions • Speaker Presentations • Raffle and Networking

&

̶ morphing into App/SaaS Monetization ̶
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup February 13, 2013
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Welcome from the FreemTeam

• FreemiumSFBay Team
• • • • • •
Cynthia Typaldos, Founder, Kachingle, & Moderator Charlotte Monte, Kachingle Angela Hey, Techviser Chad Heinrich, HeiTechMarketing Anika Erdmann, Kachingle Rob Lau, SF/SV/SanJose/Berkeley Idea to IPO Startup Meetups

• How to join & participate – see handout

• Formal end 9pm. Open till 10pm for networking.

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup February 13, 2013

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Freemium Meetup News

• Handout has lots of info • Tonight is 11th event | 612 members

• Meetups

2nd Thurs each month swap SF/SV Next month in SF: THURSDAY March 10th Speakers: Strava, IVP & Medrio
(usually)

• Please join at meetup.com/freemium • Blog at www.freemiumsfbay.com • Speakers? Sponsors? Venues?
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup February 13, 2013
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Freemium Cartoon

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup February 13, 2013

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Freemiumers - YOU

• Freemium Vendor? • Freemium user?

• Neither (yet)?
• Heard of the “Penny Gap”?

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup February 13, 2013

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What is Freemium?

Bob's Buzzword of the Day: 'Freemium'
Bob Rice, general managing partner with Tangent Capital Partners LLC, explains "Freemium." (Source: Bloomberg)

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup February 13, 2013

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www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup February 13, 2013

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Penny Gap – the assumption & the reality

Getting users to pay at all is the issue, not how much they pay
Diagram by Josh Kopelman

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup February 13, 2013

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Dell and Intel welcome the Bay Area Freemium Meetup Members to Dell!
Dell and Intel share a passion for innovation and are eager to hear your stories about how you use technology to succeed! For more information from Dell please visit www.dell.com/entrepreneur

For more information from Intel please visit http://www.intel.com/content/www/us/en/intel-innovation/innovations.html
Presented by Jason St. Peter of Dell

Sponsor – Kachingle: Our Freemium Story Our Story - why we are entering the Freemium marketplace
Avira
Conversion rates Micropayment engine

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup February 13, 2013

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Kachingle – Our Solution for Freemium Vendors

Bundling, Billing and Co-Marketing platform for Applications  Bundling
 to get over the penny gap  co-market to share acquisition costs

 Micropayments
 to get more people paying something

 Usage-based
 fair to vendors and subscribers, hands-free

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup February 13, 2013

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Kachingle App Bundling – 21st Century’s solution
20th Century bundling – think cable TV

• • •

Fixed predefined packages Vendors & Subscribers have limited choice Pre-negotiated revenue sharing

Bundling works… but how can it be applied to Apps?
21st Century Virtual Bundling – invented by Kachingle

• • •

Subscribers build-their-own bundles
Virtual Partnering – vendors select their partners Usage-based automatic revenue sharing
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup February 13, 2013
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Photo courtesy (http://creativecommons.org/licenses/by/2.0/deed.en) of Flickr user ghostdad http://www.flickr.com/photos/ghostdad/2335241259

Kachingle: Revenue Split of each Subscriber’s Fee

Kachingle Ecosystem Partner for Marketing Clout

Payment Processor

Revenue Shared Among App Vendors BASED ON USAGE

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup February 13, 2013

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Kachingle – Developer Beta Site Available Now

Simple APIs for
 subscriber authentication  bundle partner logos, names  bundle price  more - see developer documentation  available for web, pc apps now, mobile soon

Seeking App Vendors
 for bundles  talk to cynthia@kachingle.com or daniel@kachingle.com

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup February 13, 2013

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What our Speakers will Talk About

30 min each speaker, then the

Formal end at 9pm. Networking till 10pm
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup February 13, 2013
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Speakers
Amit Dhir Director PwC's PRTM Management PricewaterhouseCoopers

Brian Anderson Global Business Development DELL

Melinda Wittstock CEO and Founder NewsiT

End

Freemium SF Bay Meetup
February 13, 2013 Silicon Valley, CA

meetup.com/freemium freemiumsfbay.com

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup February 13, 2013

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