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Merchandising policies of store at:

BIBA Iskon mall Ahmedabad


BIBA P & M mall Patna

FOUNDATION
The Word BIBA in Punjabi is an endearment for a young and pretty girl implying sublime qualities, so it was the name decided by Meena Bindra, the founder of BIBA for her line of Salwar, Kameez and Dupattas started in 1986. It was a line which was fashionable and affordable which is what BIBA stands for Fashion at affordable prices.

New ranges were added with time and BIBA started a very stylish Mix-n-Match range which was added as a second category. The Mix-n-Match in BIBA is very contemporary in feel and look, while our Salwar Kameez are very ethnic with focus on Indian crafted look, hand block prints and vegetable dyes, Indian handlooms with Traditional embroideries and other Indian Techniques and sensibilities applied in the making of the Garment.

BIBA is a pioneer for bollywood merchandising in India with Na Tum Jano Na Hum in 2004 and went on to ten more such projects with blockbusters like Devdas, Hulchul, Baghban, etc, which were a huge success.

BIBAs first standalone store was opened in Inorbit Malad Mumbai in 2004 and today BIBA has 87 stand alone stores across India and plans to reach 150 stores by 2013.

Mr. Siddharth Bindra (Managing Director) provides strategic direction to the brand to effectively plan and manage its Financial Resources, Production Lines ,Overall operations & Vendor Management along with identifying and developing new business and retail opportunities. BIBA has emerged as the most iconic Indian brand that appeals to Women across regions, cultures and lifestyles.

BIBA COLLECTION 2013 FOR WOMEN

BIBA COLLECTION 2013 FOR WOMEN

BIBA COLLECTION 2013 FOR WOMEN

BIBA COLLECTION 2013 FOR KIDS

BIBA COLLECTION 2013 FOR KIDS

BIBA STORE AHMEDABAD

MERCHANDISE HIERARCHY

Collection :spring/summer Autunm/Winter Merchandise group: Womens wear Department: Womens wear(age group 15yrs and above,2-12 years) Classification : Tops,Bottoms Category: Kurtis , salwar kameez Sizes: S,M,L,XL(30,32,34,36)

The BIBA store at Iskon mall follow the merchandise mix policy of Narrow Variety/Deep assortment Buying organisation of BIBA : Centralised Stock turn : weekly (all the BIBA store)

STOCK PLAN BIBA ISKON STORE


Type of kurtis, salwar kameez : Festive , Casual Sizes : Small, Medium , Large , XL Sleeve length : Full , ,half, sleeveless Collar type: Mandarine Neck line : Round , Square ,Assymetric Bottom hem length : Below knee, Above knee, thigh length Fabrics : silk, cotton, crepe, georgette, prints with embroidery . Color:Spring /Summer: white,off white,yellow , pink ,light green ,peach Autum/Winter: Grey,black,Navy blue

PRICE RANGE AND STOCK MODEL


Kurtis : Rs. (699-2999)/-only Salwar suit :Rs. (1399-5999)/-only approx. Salwar suit fabric :Rs. (899-3999)/-only approx. STOCK % Salwar suit :25% Kurtis :35% Bottoms :30% Kidswear : 10 %(Launched 4months ago) RACKS & HANGERS Bottoms:8 Kurtis:22 hangers Salwar suit: 20 approx. Children wear :2 hangers in the front

Public purchase mostly during : DIWALI Most sold :Kurtis Sale season Spring/Summer: september Autum/Winter :february Discount % :40-50%

BIBA PATNA STORE P&M MALL

Stocks available Womens wear(18 years onward) (3-12 years) Classification : tops ,bottoms Category: salwar suit, kurtis ,lehngas Sizes: 32, 34,36

STOCK PLANNING
Suits: 4000 pieces Kurti:1000 pieces Bottoms:1000 pieces approx. Price ranges: Suits: Rs.(1799-9000) only/ Kurtis: Rs.(699-3000)only/ Palzo:Rs.(899)only/-(color-blue and black) Churidar: Rs. 399 onwards Salwar suit fabrics: Rs.(699-6000) Kids:Rs.(1000-3000)only/

Fabric used: silk, georgette, polyester Colors: yellow ,blue ,black ,red, prints Trims & embellishment: embroidery ,mirror work Style adopted: flared kurtis Racks: one

Sales: twice a year september and february Discount % : 40 %onwards

Patna store

Patna store

Patna store

Patna store

Patna store

Collection 2012

Collection 2012

Vishakha kumari Fashion design Sem-5 Batch 2

Buyer Order # Style # Item Body Fabric Content Body Fab YOKE Pattern Body Fab GSM Gmts Ord Qty in pcs Ord Confirmation Date Del Date/ TOD

BIBA FA-1135 WOMENS-S6 FLARED KURTI 100% COTTON S/J 170 GSM 11200 6/2/13 3-Mar

Rib Fab Content Rib Fab GSM Rib Consumption per Dz Total Rib Req Yarn Count COTTON Machine Dia to be used Yarn Count Finished fab requirement L 1000 1000 800 800 800 800 3200 Events XL 500 500 500 500 2000 Total 2800 2800 2800 2800 11200

100 GEORGETTE 190 GSM 200 gm 4500 Kg 24/S 40D 30, 32,34,36 28/S 60000 Kg

Body Fab Consumption per Dz 3.00 Kg Color/Qty S M

RED WITH GREEN PRINTS 500 YELLOW WITH BLUE PRINTS 500

PINK WITH LIGHT GREEN PRINTS 500 1000 MULTICOLOR PRINTS00 5 1000 Total Sl No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 Cargo must be at Ctg Port by Cargo must leav e factory not later than Final Insp to be offered not later than Finshing must be completed not later than 2000 4000

Action Date 3-Mar

Remarks

2-Mar Truck, Cov er Van 28-Feb 27-Feb 26-Feb 25-Feb 26-Jan All Fab & Accy 25-Jan 24-Jan 23-Jan 22-Jan 19-Jan 25-Feb 21-Jan 17-Jan 14-Jan 12-Jan 10-Jan 6-Jan 2-Jan 5-Jan 2-Jan 3-Jan 11-Jan 22-Jan 28-Jan 23-Jan

All Washing (if any) must be completed not later than All Sewing must be completed not later than Bulk Production as per target must be achiev ed not later than Input should be giv en in required lines to achiev e day's Target prod not later than Emb for day's prod qty must be in house not later than (if any emb) Printing for day's tgt qty must be rcv d from printing not later than Cutting should be done for required day's production as per ratio not later than Size-set and PP must be approv ed not later than All Lab-Test which may affect shipment to be completed not later than
Dyed fabric as per size/co l ratio fo r day's pro ductio n must be delivere to cutting no t later than Knitted Fabric fo r day's pro d as per size co lo r ratio must be delivered to cutting no t later than

Knitting for day's garments production (as per ratio) must start not later than Yarn must be at Factory for day's targetted qty not later than BB L/C for yarn must be opened not later than Master L/C must be receiv ed from Buyer not later than Color Standard Must be receiv ed not later than First Labdip to be submitted not later than Product package must be receiv ed not later than Proto Sample must be submitted not later than (with av ailable Fabric) All Accessories Dev elopment must be completed and approv ed not later than All Accessories must be at Factory not later than All washing approv al (if any) must be obtained by Sewing and Thread Must be at Factory by