FACTORS AFFECTING PURCHASING BEHAVIOR OF APARTMENT: A STUDY ON DEVELOPMENT & TECHNOLOGY LTD, (MUHAMMADPUR AREA

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Md. Sabbir Haider BBA ,17th Batch ID# 083200098 Major in Marketing Eastern University

Objectives
Broad objective: The broad objective of the study is to find out the Factors Affecting Purchasing Behavior for Apartment: a Study on Mohammadpur area.

Objectives
Specific objectives:

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To find out Internal Influences affect on purchasing behavior of Apartment To find out External Influences affect on purchasing behavior of Apartment To find out product related affect on purchasing behavior of Apartment

Continue Objectives To find out price related affect on purchasing behavior of Apartment To find out place related affect on purchasing behavior of Apartment To find out promotion related affect on purchasing behavior of Apartment .

Sample Size: 50 Sample Technique: Random Sampling Data: Primary Data Data Collection Methods: Questionnaire Data Representation & Analysis: Descriptive statistical tools. Frequency Distribution tools and pie chart .Methodology Research Design: Descriptive Research Population: Those are already purchasing apartment Sample: Those are already purchasing apartment in Mohammadpur area.

Internal Influences Related Affect .

24% are disagree and 24% are strongly disagree with this statement. So attitude is not affecting purchasing behavior of apartment.0% Pie chart showing that 26% are neutral.0% Strongly Disagree 24.Attitude is considered at the time of purchasing Apartment Attitude is considered at the time of purchasing Apartment Strongly Agree 8.0% Disagree Neutral 26.0% 24.0% Agree 18. .

0% 16.0% 10.0% Disagree 18.0% Pie chart showing that 34% are agree and 22% are strongly agree with this statement. .Personality is considered at the time of purchasing Apartment Personality is considered at the time of purchasing Apartment Strongly Disagree Strongly Agree 22. So personality is affecting purchasing behavior of apartment.0% Neutral Agree 34.

. So lifestyle is affecting purchasing behavior of apartment.Lifestyle is considered at the time of purchasing Apartment Lifestyle is considered at the time of purchasing Apartment Strongly Agree 34.0% Disagree 14.0% Agree 32.0% Strongly Disagree 8.0% Neutral 12.0% Pie chart showing that 34% are strongly agree and 32% are agree with this statement.

0% Strongly Disagree 10. .0% Disagree 12.0% Agree 26.0% Neutral 14.0% Pie chart showing that 38% are strongly agree and 26% are agree with this statement.Occupation is considered at the time of purchasing Apartment Occupation is considered at the time of purchasing Apartment Strongly Agree 38. So occupation is affecting purchasing behavior of apartment.

External Influences Related Affect .

.0% Neutral 14.0% Strongly Disagree 10.Family status is considered at the time of purchasing Apartment Family status is considered at the time of purchasing Apartment Strongly Agree 38.0% Pie chart showing that 38% are strongly agree and 26% are agree with this statement.0% Disagree 12.0% Agree 26. So family status is affecting purchasing behavior of apartment.

0% Neutral Agree 34.0% 8. So culture is affecting purchasing behavior of apartment.0% Disagree 10.0% 28. .Culture is considered at the time of purchasing Apartment Culture is considered at the time of purchasing Apartment Strongly Disagree Strongly Agree 20.0% Pie chart showing that 34% are agree and 26% are strongly agree with this statement.

. So religious beliefs is not affecting purchasing behavior of apartment.0% Pie chart showing that 26% are neutral. 24% are disagree and 24% are strongly disagree with this statement.0% Disagree Neutral 26.0% 24.0% Strongly Disagree 24.0% Agree 18.Religious beliefs is considered at the time of purchasing Apartment Religious beliefs is considered at the time of purchasing Apartment Strongly Agree 8.

0% Neutral 12.0% Agree 32.0% Disagree 14.Reference groups is considered at the time of purchasing Apartment Reference groups is considered at the time of purchasing Apartment Strongly Agree 34. .0% Pie chart showing that 34% are strongly agree and 32% are agree with this statement.0% Strongly Disagree 8. So reference groups are affecting purchasing behavior of apartment.

Product Related Affect .

0% Disagree Strongly Agree 34. .Design is considered at the time of purchasing Apartment Design is considered at the time of purchasing Apartment Strongly Disagree 8.0% Neutral 18.0% Pie chart showing that 34% are strongly agree and 28% are agree with this statement.0% Agree 28. So design is affecting purchasing behavior of apartment.0% 12.

So quality is affecting purchasing behavior of apartment.0% Agree 50.0% Pie chart showing that 50% are agree and 22% are strongly agree with this statement.Quality is considered at the time of purchasing Apartment Quality is considered at the time of purchasing Apartment Strongly Disagree 6.0% Disagree 10.0% Neutral 12. .0% Strongly Agree 22.

0% Neutral 40.0% Strongly Agree 18.0% Pie chart showing that 40% are neutral with this statement. .0% Disagree 16.Brand name is considered at the time of purchasing Apartment Brand name is considered at the time of purchasing Apartment Strongly Disagree 2.0% Agree 24. So brand name is not affecting purchasing behavior of apartment.

0% Neutral 26.Differentiation is considered at the time of purchasing Apartment Differentiation is considered at the time of purchasing Apartment Strongly Disagree 4. .0% Agree 38.0% Strongly Agree 18.0% Pie chart showing that 38% are agree. 18% are strongly agree and 26% are neutral with this statement. So differentiation is affecting purchasing behavior of apartment.0% Disagree 14.

Price Related Affect .

0% Strongly Disagree 8.0% Disagree 20. So fixed price is not affecting purchasing behavior of apartment.0% Pie chart showing that 42% are neutral and 20% are disagree with this statement.Fixed price is considered at the time of purchasing Apartment Fixed price is considered at the time of purchasing Apartment Strongly Agree 14. .0% Neutral 42.0% Agree 16.

0% Disagree 14.Discounts is considered at the time of purchasing Apartment Discounts is considered at the time of purchasing Apartment Strongly Disagree Strongly Agree 26.0% Agree 40.0% 10. So discounts are affecting purchasing behavior of apartment.0% Pie chart showing that 40% are agree and 26% are strongly agree with this statement.0% Neutral 10. .

. So payment period is affecting purchasing behavior of apartment.0% Neutral 14.0% Agree 24.0% Strongly Agree 50.0% Disagree 8.Payment Period is considered at the time of purchasing Apartment Payment Period is considered at the time of purchasing Apartment Strongly Disagree 4.0% Pie chart showing that 50% are strongly agree and 24% are agree with this statement.

Credit Terms is considered at the time of purchasing Apartment Credit Terms is considered at the time of purchasing Apartment Strongly Disagree 6.0% Neutral 20. .0% Strongly Agree 20.0% Pie chart showing that 46% are agree and 20% are strongly agree with this statement.0% Disagree 8. So credit terms are affecting purchasing behavior of apartment.0% Agree 46.

Place Related Affect .

. So locations are affecting purchasing behavior of apartment.0% Disagree 16.0% Strongly Disagree 6.0% Neutral 14.0% Agree 24.Locations is considered at the time of purchasing Apartment Locations is considered at the time of purchasing Apartment Strongly Agree 40.0% Pie chart showing that 40% are strongly agree and 24% are agree with this statement.

.0% Disagree 12.0% Pie chart showing that 46% are agree and 18% are strongly agree with this statement. So linkage to the working place is affecting purchasing behavior of apartment.0% Neutral 14.0% 10.Linkage to the working place is considered at the time of purchasing Apartment Linkage to the working place is considered at the time of purchasing Apa Strongly Disagree Strongly Agree 18.0% Agree 46.

0% Strongly Disagree 12. .0% Disagree 10.0% Pie chart showing that 34% are agree and 16% are strongly agree with this statement.Accessibility to the market is considered at the time of purchasing Apartment Accessibility to the market is considered at the time of purchasing Apar Strongly Agree 16.0% Agree 34. So accessibility to the market is affecting purchasing behavior of apartment.0% Neutral 28.

0% Neutral 36.0% Pie chart showing that 36% are neutral.0% Agree 18.Public transport is considered at the time of purchasing Apartment Public transport is considered at the time of purchasing Apartment Strongly Agree 18.0% Disagree 14.0% Strongly Disagree 14. So public transport is not affecting purchasing behavior of apartment. . 14% are disagree and 14% are strongly disagree with this statement.

Promotion Related Affect .

0% Neutral 10.0% Pie chart showing that 55% are strongly agree and 22% are agree with this statement.0% Disagree 8.0% Agree 22. . So television advertisement is affecting purchasing behavior of apartment.0% Strongly Agree 56.Television advertisements is considered at the time of purchasing Apartment Television advertisements is considered at the time of purchasing Apartm Strongly Disagree 4.

0% Neutral 16.Direct marketing is considered at the time of purchasing Apartment Direct marketing is considered at the time of purchasing Apartment Strongly Disagree Strongly Agree 20. So direct marketing to the market is affecting purchasing behavior of apartment.0% 8.0% Disagree 12.0% Agree 44.0% Pie chart showing that 44% are agree and 20% are strongly agree with this statement. .

0% Strongly Agree 50. .0% Agree 22. So fair is affecting purchasing behavior of apartment.0% Neutral 14.0% Pie chart showing that 50% are strongly agree and 22% are agree with this statement.0% Disagree 8.Fair is considered at the time of purchasing Apartment Fair is considered at the time of purchasing Apartment Strongly Disagree 6.

0% Neutral 40. So word of mouth is not affecting purchasing behavior of apartment. .0% Disagree 12.0% Strongly Disagree 14.0% Agree 20. 12% are disagree and 14% are strongly disagree with this statement.Word of mouth is considered at the time of purchasing Apartment Word of mouth is considered at the time of purchasing Apartment Strongly Agree 14.0% Pie chart showing that 40% are neutral.

In part of external influences related factors family status is very important factor for affecting purchasing behavior of apartment. In part of product related factors design is very important factor for affecting purchasing behavior of apartment. .Major Findings In part of internal influences related factors occupation is very important factor for affecting purchasing behavior of apartment.

Major Findings Continue In part of price related factors payment period is very important factor for affecting purchasing behavior of apartment. In part of place related factors locations is very important factor for affecting purchasing behavior of apartment. . In part of promotion related factors television advertisement is very important factor for affecting purchasing behavior of apartment.

. Apartment design. Apartment locations and Television advertisement are very important factor for affecting purchasing behavior of apartment so marketer should give importance that factor. family status. Payment period.Recommendation Consumer’s occupation.

Thank You .