CROMA RETAIL

specialist retail chain : consumer electronics and durables Technical and strategic support : Woolworth Promoted by : Infiniti Retail Ltd (100% subsidiary of Tata Sons) 6. large format. 8 categories.INTRODUCTION Overview Croma is India’s first national.     We help you buy First national. 180 brands.000 products. specialist retail chain for consumer electronics and durables At Croma. 83 stores .

” VISION & MISSION OUR MISSION “To be an organization offering Unmatched Customer Experience through continuous Learning & Innovation” .OUR VISION “To be a world class socially responsible retail company that consistently enhances stakeholders value.

2006 Juhu .ABOUT CROMA About CROMA Stores Parent group Managing Director Founded Headquarter Industry website Tag line Specialist Consumer Electronic and Durable Retail Chain 83 Croma Stores present in India Infiniti Retail Ltd Ajit Joshi October 9.cromaretail.com We Help You Buy . Mumbai Retail www.

Mangalore etc COMMITMENT : Providing unmatched shopping experience .OBJECTIVE FOCUS : Understanding customer’s need and meeting them in a delightful manner BY MARCH 2013 : Aiming 95 more megastores across India MARKET PENETRATION : Also targeting small cities such as Chandigarh. Jalandhar. Mysore. Amritsar.

80.000 crore Expected growth of 1012 % this year Consumer Durable and Electronic contributing a decent part to retail industry in India .RETAIL SCENARIO IN INDIA Indian Consumer Durable electronic market is estimated to be around Rs.

COMPETITION Market share 5% 13% 37% 18% Ezone NEXT Croma Reliance digital CROMA is covering 18% in terms of market share in retail sector of consumer durable and electronic segment The biggest competitor in this eZONE is capturing 37% of the market NEXT goes with 27% in the market and is been 2nd biggest challenge to be look forward by CROMA RELIANCE DIGITAL capturing 13% in retailing of electronics segment 27% others OTHERS contributing 5 % to the retail sector .

OFFERING FROM CROMA Computers & Laptops Home Communication Large Appliances Small Appliances Entertainment • TV Plasma • TV LCD • Home Theatre • Audio System • DVD/VCD • MP3 Players • IPOD Docks • Audio Accessories •PDA’s •Mobiles Phones • Mobile Accessories • Fixed Phones • Cordless • Bluetooth • Split Air Conditioner • Window Air Conditioner • Refrigerators • Washing Machines • Dish Washers • Dryers • Kitchen Appliances • Vaccum Cleaners • Irons •Lightening • Personal care • Notebooks • Desktops • LCD Monitors • Printers and Office solutions • Storage Media • Webcam • Input Devices • Softwares • Networking devices .

Laptops. Gaming Devices. Computers.MAJOR SELLING PRODUCTS Major Products contributing to the sales of CROMA : Colour Televisions Refrigerators Air Conditioners Washing Machine Others : Kitchen appliances. Mobiles & Accessories Etc .

BRANDS ASSOCIATED WITH CROMA .

4 stores .1 store Vadodra. The journey from the first store that opened in Juhu.13 stores Chennai.1 store Hyderabad.2 stores Amritsar.1 store Ahmedabad-4 stores Surat.19 stores Pune. Mumbai on Oct 9.5 stores OUR LOCATION Bangalore.2 stores Rajkot.1 store Ludhiana.1 store Delhi & NCR-20 stores Mumbai. 2012.1 store Jalandhar. Chandigarh.8 stores Aurangabad. 2006 to 83 stores as on Oct 6.About Infiniti Retail Ltd.

PLACEMENT DIALOGUE Campus HIRING 2013 .Croma.Great Place to work We are People's organization Empowerment in an energized environment Endless opportunities and excitement WHY JOIN CROMA ? Fun on the run Corporate Citizenship The Tata Ideology PRE.

Departmental Manager 2.ABOUT THE JOB JOB PROFILE PACKAGE Management Trainee for 6 months and then Asst.5to 3 lakhs per annum JOB LOCATION - New Delhi .

Selection Process Pre-Placement Talk Group Discussion Final round of Interview SELECTION PROCESS .

OF STUDENT APPLIED NO.SELECTION PROCEDURE (2011-2013) ROUND NO. OF STUDENTS SELECTED 4 . OF STUDENT CLEARED REJECTED GROUP DISCUSSION 70 15 55 PI ROUND 15 4 11 TOTAL NO.

GD QUESTIONS  FUTURE OF E-COMMERCE TO YOU  FDI IN RETAIL AND ITS BENEFIT  SOCIAL NEWORKING SITE  RISING FUEL PRICE IN INDIA  E-COMMERCE GD QUESTIONS .

PI QUESTIONS  WHY MBA?  YOUR EXPERIENCE  JOB RESPONSIBILITIES  TEAM LEADER QUALITY HOW WILL YOU MOTIVATE YOURSELF?  EXPLAIN YOUR SUMMER INTERNSHIP PROJECT PI QUESTIONS .

PROCESS. SALES. CUSTOMER SERVICE” PI QUESTIONS .PI QUESTIONS  SITUATIONAL ANALYSIS  WHY RETAIL AND CROMA  HAVE YOU HANDLED TEAM AFTER MARKETING & FINANCE? WHY RETAIL? RANK THESE THING ACCORDING TO YOU“INVENTORY.

IMPROVE YOUR…  General awareness  Communication skills  Domain knowledge PROBLEM AREAS .

CROMARETAIL.REFERENCE WWW.COM WWW.COM PERSONAL TALK WITH SELECTED STUDENTS .WIKIPEDIA.

Q&A ROUND .

Join CROMA for an exciting career. Be a part of the Indian Retail Revolution. PRESENTED BYRAJESH-98 VIKAS -104 VINOD -105 WAZIBUR -106 RAVI-111 KARUNESH -112 MAHENDRA -114 MAYANK -117 .

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