MM5011 INNOVATION

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Haidir Afesina Hendra Winata Mita Listyatri Andek Prabowo Aprian Eka Rahadi Chairunnisa Mirhelina Franciscus Xaverius Kresna Paska Agung Indri Pramantyo

COMPUMAT: Math That Can`t Add

“Entrepreneurship is making meaning”
Guy Kawasaki

BEP Cult ure

OPPORTUNITY

Lesson Learned
Kawasaki, 2004

“doing what is right, paying back society, quality of life”

POSITIONING
“targeted the intended customer to solve their problem”
Kawasaki, 2004

CHANNEL
“partnership should benefit and enhance both parties” Kawasaki, 2004

ORGANIZATION TYPE BUSINESS MODEL
“define a clear business model is needed to describe how company works”

Other Company Experience
PesonaEdu –PT Pesona Edukasi &Telkom Indonesia
PesonaEdu Online Product consist of 2 version: 1.Chapter version with price:Rp 16.500,/bab/month (include PPN) 2.Complete version consist from 9 -15 Chapter( 1 year study material). There are 9 volumes with price Rp 137.500,/volum/month(include PPN)  Curriculum based on Depdiknas and international standard.  Use more than 3500 in Indonesia and international (23 countries).  Kind of product contain of: Pesona Matematika in 2003 Pesona Sains (Pesona Fisika, Pesona Biologi ,Pesona Kimia) in 2007  School Level : SD, SMP, SMA with bilingual (Indonesia & English).  User basis: per school (first) then follow to individual basis (parents).

Analysis
Future Challenge
Technology Culture Regulation

Industry Analysis
Competitor Stakeholder

KP

KA KR C$

VP

CR CH RS

CS

Market Analysis
Segmentation Demand Needs

Macro Economy
Infrastructure GPA Labor
(Osterwalder & Pigneur, 2010)

SWOT Analysis
Strength Weakness

KP
Internal

KA

VP

CR

CS
Internal

KR

CH

C$
External

RS
External

Opportunity

Threat
(Osterwalder & Pigneur, 2010)

Existing Business Model
Efficiency
   KP Internet Service Provider (ISP) Schools (specially Math Teacher) Government KA   Math Learning Software/Internet Learning  VP Improvement Math Teaching Methodology Personalized software Interactive Software Feedback to the school by tutor Feedback to parent Diagnostic test Assisted by Compumat Exper  

Value
CR Parent as partner Math Teacher as partner rather than one-time supplier   CS Semi Public School, Privately owned schools (subsidies from government) Privately owned schools funded exclusively by tuition. Family/Home

   KR software developers & designers math teachers on a part time basis Cartoonists Capital 

 CH  Direct selling: School & Math Teacher Internet selling: Parents/Family 

  

  

C$   Development Advertisement  

RS School Based (price based per students on per year base) Per studetns in home (per year base)

Efficiency

Retail New Business Model
KA
Software development R & D Internal Selling to community

Value

KP
Online Payment Cooperate with Bank Distribution Channels •“barness & noble” •“Amazon.com” Internet Service Provider Deep discussion from parents & students Math Teacher

VP
Personalize Software Experience Interactive Teaching Method Government License No Limit time license for maintain long-term customer

CR
Parents Community Students community Compumat Expert Assistance Math Teacher Community F1 Math Competition

CS
Individual Student at family (home) help by their parents

KR
IT & Software Designer Math researcher Cartoonist Children Psychologist (counselling) Parents & Students Periodic Discussion

CH
Internet “EMath.com” E-Math Booth Book store Amazon.com

C$
Infrastructure & Development Cost Overhead  R&D Cost Distribution Channel & Advertising Cost Advertisement Labor Salaries Software Sales Upgrade & Maintenance fee

RS

Business Strategy Recommendation
“Long Tail Business Model”
PRODUCT

PLACE
PLACE
A C C E S S A C C E S S

O F F E R

PROMOTION

PRICE PRICE

O F F E R

Recommendation
Human Interaction Computer

Recommendation
Customize Contract

Recommendation
Purchasing Discount

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