LinkedIn Used for More Than Just Resumes

By Chris Wechner (@CWechner) Courtesy of Heritage Community Media Lab

Quick Facts: LinkedIn
• • • • Nearly 200 Million Users (potential contacts) 2 New Members Sign EVERY SECOND All FORTUNE 500 Members Have LinkedIn Rep LinkedIn Corporate Talent Solutions are Used by 85% of FORTUNE 100 Companies • Average Household Income for LinkedIn User = $109,000/Year (Feb 2012 Figure)

Percent Using LinkedIn by Age Group
30% 26% 25% 22% 20% 15% 20%

13% 9% 4% 5%

5% 0% Under 18






65 & Older

“It’s That Online Resume Thing”
• LinkedIn serves as an online resume database • Job Recruiters use it to mine candidates • It’s fun to get “Connections” (Old Friends and Coworkers) • “Go check my LinkedIn page – It’s online.”

Potential Questions to Consider
• How can LinkedIn help your career/business? • How can LinkedIn help me meet people? • How can LinkedIn help me learn industry updates?

A Pretty Good Resume Template
• Direct People to Your LinkedIn Profile • Pre-made Sections to Complete • Customize “Template”
– Offers Sections that you can Add/Move/Remove – Offers Multi-Media – Offers Areas for Reference Feedback

One HUGE Benefit
• People can FIND YOU, even if you don’t tell them where you are!

LinkedIn: More Than Resumes
1. Job/Business Prospecting Tool 2. Networking Tool


0. LinkedIn Profile: Key Parts
• What do people see IMMEDIATELY? • What else can they see? • How can we make changes?

Example #1: LinkedIn Profile-Top Box

• Good Profile Picture • What does Sr. Account Executive mean?

Example #2: LinkedIn Profile-Top Box

• Good Profile Picture • People Know What He Does • People can SEARCH for what he does

Example #3: LinkedIn Profile-Top Box

• Good Profile Picture • Any doubt WHY you should look at his profile?

Additional Tip: Summary
Pay Attention to your Summary
a. b. c. d. Does it state what you CAN do? Do you make it clear WHO should contact you? Do you have a USP? (Aside: What IS a USP?) Do you have a Call-to-Action?

1. Job/Business Prospecting Tool
1. LinkedIn Search (How YOU Find People) 2. LinkedIn SEO (Making it Easier for People to Find You)

LinkedIn Search
1. Standard Search
a. People b. Companies c. Groups

2. Advanced Search 3. Working in Conjunction with Google

LinkedIn SEO
1. LinkedIn SEO = Letting People Find You 2. Key Tips
a. b. c. d. Use Buzzwords – Abbreviations & Whole Words Use Most Important Words SEVERAL TIMES Use words that RELATE to Buzzwords Clarify what you do for people outside your industry e. Use Descriptions that Relate to Current Goals

2. Networking Tool
1. Database (Organizing Your Connections) 2. Connecting with People You Know 3. Connecting with People You Do NOT Know

Using a Database to Organize
1. 2. 3. 4. Tags Companies Locations Industries

Looking at Tags More Closely
1. Adding Tags 2. Deleting Tags 3. Assigning Tags

Adding/Modifying Tags
1. Within Tag List 2. Within Specific LinkedIn Connection

Tags: By List

Tag: By List (Cont’d)

Click on the “X” to Remove Tag

Click here to Add New Tag

Tags: By Connection

Check Existing Tag OR Add New Tag in Bar

Database: Adding More Details
1. Non-public Contact Info 2. Notes

Edit Details (for Your Eyes Only)

Notes are HERE

Connecting with People You Know
1. 2. 3. 4. 5. Connections Status Updates Sending Mail Endorsements Sending Recommendations

1. Making Connections
a. Customizing a Connection Request b. Connections of Connections c. Making Connection Requests

2. Handling Connection Requests
a. Accepting b. Replying (without Accepting)

Requesting a Connection



NOTE: Default Message is LAME – Should Customize Message


Handling Connection Requests
• Easy when you KNOW person • When you don’t…
– Ask where you met. Admit that you “…meet a lot of people and do not remember them. Would you be kind enough to refresh my memory?”

When you want to screen contact

Status Updates (Activity)
1. What are they? 2. Adjusting Settings (Want to show everything?) 3. How they help you network.

Sending Mail
1. Sending a Note to a current Connection 2. Sending a Note to Contacts by Location 3. Using Tags to Send “Mass” Mail

Sending Messages by Category
You can use this for Tags, Companies, Locations, etc. (1 Click Sends to Entire Group)

Endorsements (New Section!)
1. What are they? 2. Getting Them 3. Giving Them
a. How to Give Them b. Networking Opportutnity

These people endorsed skills for this person.
(Count inside Blue Square)

Click “+” to Endorse Skill

1. Click “x” to Remove Skill 2. Type Other Skills to Add 3. Click “Endorse”

1. 2. 3. 4. Good Habit = Great Networking Tool Recommending Someone Requesting a Recommendation Handling Requests FOR Recommendations

Making Recommendations

Tips for Good Recommendations
• Identify WHAT about this person impressed you. • Suggest WHICH TYPES OF PEOPLE would enjoy similar benefits. • Offer to answer any questions about what you wrote about this person. • Write it when you are FEELING ENTHUSIASTIC.

Requesting Recommendations
• Has this person seen what you are able to do? • Would YOU recommend yourself under the same situation? • Request – Do NOT Expect! (Do not obligate.) • Make it clear that you value that person. (Many people just want to run up counts.) • You might need to offer to write the recommendation FOR that person. (Many people don’t know how to write them.)

Handling Recommendation Requests
• Easy when you WOULD recommend person • When you don’t…
– Find something positive and focus on it. – Mention that you’ve only had limited experience…Offer maybe after more experience – Ask person what they suggest you would include in your recommendation.

Making New Connections
1. Connection of a Connection 2. LinkedIn Groups

3. Recently Removed
a. LinkedIn Q&A b. LinkedIn Events

Connection of a Connection
1. Notice Someone You Would Like to Meet 2. Request an Opportunity to be Introduced

Connection Request Tips
1. Default: “I'd like to add you to my professional network. – Your Name” 2. Better Idea (Personalize Message)
a. Identify Reasons You’d Like to Connect b. Reminisce Memories from Shared Past

Ensuring True “Connections”
1. Connection “Quality” is Your Judgment 2. Targeting People you DO NOT KNOW is SPAM

Seeking an Introduction
1. Informal Request 2. Formal LinkedIn Request to “Get Introduced”

Giving a Good Introduction
1. What NOT to Do (Most Common) 2. Better Ways of Introducing


LinkedIn Groups
1. 2. 3. 4. 5. 6. Why LinkedIn Groups? Finding Groups Joining Groups Participating Interacting (Behind the Scenes) Starting a New Group

Finding/Joining Groups
1. Groups You May Like 2. Groups Directory

Keys to Finding GOOD Groups
1. Counts
a. Members b. Active

2. Discussion Topics 3. Responses

LinkedIn Groups: Participating
1. 2. 3. 4. Liking Posts/Comments Replying with Comments Posting a Discussion Creating a Poll

LinkedIn Groups: True Power
1. Private Messages
a. Replying to a Comment b. Giving “Private” Advice c. Initiating Conversation

2. Sharing Links (Nice Time Saver!)

Ways to Display Expertise
• • • • Ask Thoughtful Questions Find and Share Articles/Blog Posts Share Your Own Articles/Blog Posts Identify Products or Services that Meet Needs

Good Habits: Show Interest
• Ways to Show Interest
– Respond to People who Reply to you – Read & Reply to Other People’s Posts – Send a Personal Message asking a specific question about their Profile, Post, or Comment

Creating a Poll

Tying Everything Together
• How can LinkedIn help your career/business? • How can LinkedIn help me meet people? • How can LinkedIn help me learn industry updates?

Is LinkedIn for MORE than Just Resumes?

Chris Wechner The Ultimate Analyst Twitter: @Cwechner (248) 905-1290

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