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iCeGS

Evaluating Unistats
Tristram Hooley Reader in Career Development University of Derby

www.derby.ac.uk/icegs

About the project


Early evaluation funded by HEFCE. Project undertaken by the International Centre for Guidance Studies and CRAC. 3 main methods Online survey Fieldwork observations Webstats analysis

iCeGS

www.derby.ac.uk/icegs

Warning These are very general early findings.


iCeGS

They may well change as we do more analysis. This is my opinion not that of HEFCE or my fellow researchers.
www.derby.ac.uk/icegs

http://unistats.direct.gov.uk/

Provides the KIS to end users


Data drawn from NSS Universities UCAS DLHE See http://unistats.direct.gov.uk/find-out-more/keyinformation-set#kis

iCeGS

www.derby.ac.uk/icegs

The rationale
Good data = good choices People will behave rationally if they are given information on which to base their choices An individual pays HE system requires applicants to think like consumers There is a need for an official source of information

iCeGS

www.derby.ac.uk/icegs

In other words

HE needs

There are competitors


Which University http://university.which.co.uk/ What Uni? http://www.whatuni.com/ Push http://www.push.co.uk/ Compare the Uni http://comparetheuni.com/compare/all/ Bestcourse4me http://www.bestcourse4me.com/ Also newspaper university rankings sites, careers sites and other things like http://www.notgoingtouni.co.uk

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www.derby.ac.uk/icegs

So what does Unistats do?


Search for courses
iCeGS

Compare the KIS that relates to those courses.

www.derby.ac.uk/icegs

Who has used it?


What did you like?
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Not like?
Would you like to see any changes?

www.derby.ac.uk/icegs

What do we like about the site?


It works People understand it It doesnt try and do everything It is authoritative and factual

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www.derby.ac.uk/icegs

What do we think should be changed?


Improve the search Improve the filtering (e.g. entry requirements, geography) Make the comparison simpler (less data with drill down to detail)

iCeGS

www.derby.ac.uk/icegs

What we are wondering?


About 10% of the sites users are international. Should it address their needs? The site uses both the KIS and Unistats brand. Does it need both? The site has high data standards. This means that some courses data collection doesnt make the grade and that there is missing data. Should it be made more inclusive? Should the site include more contextual and qualitative data? If so what (description of the university? Description of the city? Price of a pint?)

iCeGS

www.derby.ac.uk/icegs

Any questions?

iCeGS

www.derby.ac.uk/icegs

Further information
Unistats http://unistats.direct.gov.uk/ HEFCE http://www.hefce.ac.uk/ International Centre for Guidance Studies http://www.derby.ac.uk/icegs CRAC http://www.crac.org.uk/ Adventures in Career Development http://adventuresincareerdevelopment.posterous.com/

iCeGS

www.derby.ac.uk/icegs

Related Interests