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Measure. Learn.


Getting to Know the Seal of Excellence
Webinar: 17 July 2012

 What is the Seal of Excellence

and where did it come from?

 Answering your Questions  The Seal Name and Vision  Contact us!

What is the Seal?

* Graphic from PPT “Introduction to Social Performance”

What is the Seal?

Seal of Excellence

* Graphic from PPT “Introduction to Social Performance”

Who leads the Seal?

Administrative Home

What does the Seal aim to achieve?

Positive and enduring outcomes for Poor Clients Creating a learning environment to share poverty results best practices Ensuring institutions’ poverty reduction mission is not at odds with their financial sustainability Attracting more MFIs to make poverty reduction part of their mission

The Seal in Context
Social Performance
Client Protection Principles


Institutional Commitment

Different Actors

Smart Campaign

MicroFinance Transparency

SPTF Universal Standards

Seal of Excellence

Responsible Finance (Do No Harm)

Improve Clients’ Lives

Streamlined Social Performance
Seal of Excellence (Outcomes) SPTF Universal Standards (Outputs) Smart Campaign Client Protection Principles (Do No Harm)

Benefits of the Seal

Learning from institutions with poverty reduction missions that achieve results through the sharing of best practices and partnerships Recognition for institutions who are successful in reaching the poorest clients
Funding for institutions who receive the Seal certification


Networks and Associations

Microfinance Practitioners

Researchers and Support Organizations



The Seal defines a journey

Learning Agenda:
Case studies of best practice  Partnering “Gold” institutions with “Bronze” institutions

Progress within the Seal
Aspiring to the Seal First Level

• Community of Practice

• Emerging Practitioner
• Certified Achievement

Second Level

Top Level

• Certified Leadership


The Future


A name and logo that draw clients in and capture the meaning of the Seal on a local and global scale

Naming the Seal

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“Seal” over-used? Use of term “poverty” often does not sit well with clients, but need to keep poverty focus Adaptability to local and global contexts Adaptability for future “seals” for achievement in other social missions (gender, etc) Window test – drawing clients in


The MFI Test
Seal of Excellence Certified Achievement in Poverty Outreach and Transformation

The Investor/Network Test

Regulated MFIs NBFIs Credit Unions

Seal Certified

The Window Test

The Window Test

Social Enterprises and the Seal

Naming the Seal

What do YOU think?

What name would you respond to? Your network members? Your investees and donors?
What about your clients? What images would they be drawn to visually? What works in your country? In a global context?

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Example Indicator 2.4
2.4 Results: Poverty Outreach at Entry Benchmarked (as relevant for country)
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% <National poverty line
% <$1.25 at PPP % < $2.5 at PPP % < $5 at PPP (or significant number) Disaggregate by gender as applicable

Example Indicator 3.3
3.3 Results: Clients Supported in Vulnerable Situations
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% defaulters who are poor clients who „can‟t pay‟ % poor clients with rescheduled loans % poor clients with savings products for emergencies % poor clients with insurance intended to respond to important risks for them



% poor clients with payouts on such insurance, previous year
Disaggregate by gender as applicable


We want to hear from you!
Megan Montgomery, JD Bergeron, Bridget Dougherty

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Funding for the Seal of Excellence for Poverty Outreach and Transformation in Microfinance in 2011 and 2012 has been generously contributed by Ford Foundation, Dell Foundation and USAID.