Creativity, Invention and Innovation

1

• An everyday conception of creativity is that it is simply the act of making something new. 2 . • From a scientific point of view. or new associations of the creative mind between existing ideas or concepts.Creativity • Creativity is a mental process involving the generation of new ideas or concepts. the products of creative thought (sometimes referred to as divergent thoughts) are usually considered to have both originality and appropriateness.

or organizations. products. • A distinction is typically made between Invention: an idea made manifest. 2008) 3 . processes. and revolutionary changes in thinking. • It may refer to incremental. and innovation: ideas applied successfully. radical.Innovation • The term innovation means a new way of doing something. (McKeown.

” WIPO(1979) • Invention is needed for innovation to take place.Invention • New solutions to technical problems • “Invention means an idea of an inventor. 4 . But invention is not innovation. which permits in practice the solution to a specific problem in the field of technology.

– the first is a necessary but not sufficient condition for the second.Creativity and Innovation • Creativity is typically used to refer to the act of producing new ideas.creativity is a starting point for innovation.. • Amabile et al. while innovation is the process of both generating and applying such creative ideas in some specific context." 5 . • creativity is the generation of novel ideas by individuals or groups. (1996) – ". as a necessary step within the innovation process. approaches or actions..

6 .Patents Also called “patents for invention” as they characteristically protect inventions. manufacture or market the invention without the consent of the patent holder. manufacture and market the invention provided the invention satisfies certain conditions stipulated in the law Exclusivity of right implies that no one else can make. use. A patent is an exclusive right granted by a country to the owner of an invention to make. use.

Innovation • In many companies. • In fact there is no correlation between the number of corporate patents earned and financial success. • Until people are willing to buy your product.” • Innovation is not complete until it shows up in the financial results. pay for it. 7 . there is no innovation. and then buy it again. These companies are often touted as “innovative. inventions that result in patents are considered innovations.

“Generating ideas is important. the change must increase value. • The goal of innovation is positive change: to make someone or something better. • Innovation leading to increased productivity is the fundamental source of increasing wealth in an economy. something new must be substantially different to be innovative.Innovation • In many fields.” 8 . not an insignificant change. but it’s pointless unless there is a repeatable process in place to turn inspiration into financial performance. or producer value. customer value. • In economics. • Thomas Edison said.

such as music.Scope of Innovation • New Product: – With iPod. It segmented them in new ways and put new features on handsets relevant to their unique needs and created an entirely new value chain at price points. 9 . changing the game for the cell phone companies. built new capabilities within Apple and was a harbinger of the iPhone. with its sleek design. media. Apple created an entirely new market space and changed the game for those who were not its usual competitors. and consumer electronics companies – The iPod. • Product differentiation: – Nokia became number one in India by using innovation to create 200 million customers.

Scope of Innovation • Functions. business models. – a method • like Toyota’s Global Production System. and – a tool • like the monetization of eyeballs at Google. – a concept • like Starbucks’s reimagining of the coffee shop. 10 . – a practice • like Wal-Mart’s inventory management. logistics. processes – a process • like Dell’s supply chain management.

feedback of training session • Go for a walk.Explore Creativity • Brainstorm. but can help you decide which is best. provide inspiration and fill you with information that allows you to make creative connections easily. 11 . Books exercise your brain. brainstorming can help you not only come up with sacks full of new ideas. A change of atmosphere is good for you and gentle exercise helps shake up the brain cells. If properly carried out. • Read as much as you can about everything possible.

If you are struck by an idea. Don't worry. • Exercise your brain by reading a lot.arguing can be a terrific way to give your brain cells a workout. randomly select a word and then try to formulate ideas incorporating this word. 12 . talking to clever people and disagreeing with people . you can quickly note it down. What's important are the 10% that are brilliant. You may discover about 90% of your ideas are daft. Remember: freedom inhibits creativity. • If you're stuck for an idea. open a dictionary.Explore Creativity • Always carry a small notebook and a pen or pencil. that's normal.

but creativity does not necessarily imply that what is created has value or is appreciated by 13 other people. creativity often does not involve creative problem solving. • Creativity requires newness or novelty as a characteristic of what is created. However. poetry. especially in fields such as music. • Creative problem solving always involves creativity. . • Creative problem solving is the mental process of creating a solution to a problem.Creative problem solving • Albert Einstein: You can never solve a problem on the level on which it was created. and art.

• A widespread and long-lived innovation typically becomes a new tradition. • All innovations begin as creative solutions. but not all creative solutions become innovations. 14 . • If a created solution becomes widely used. or be appreciated by someone for whom the situation improves. clearly solve the stated problem. the solution becomes an innovation.Creative problem solving • The solution must either have value.