Presented by Anant Saxena M.B.A 2nd year 1 Section (A)

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Godrej is one of the most respected business conglomerates of India having a value of US$ 1.55 billion. It was founded by Mr. Ardeshir Godrej who was a lawyer by profession and a staunch nationalist. On 7th May 1897 he gave up law and took up lock making. Godrej anb Boyce Mg. Co Ltd. was established at Lalbaug, Mumbai. In the year 1918, Godrej soaps limited came into being . In 1920, he revolutionized the Soap industry by manufacturing the first toilet soap purely from vegetable oils. In April 2001,Godrej Industries was formed the consumer products division of Godrej Soaps Ltd. & was demerged to form Godrej consumer Products Ltd. (G.C.P.L).

GCPL TODAY • Five Indian manufacturing facilities – Malanpur, Guwahati, Baddi, Katha and Sikkim • Strong international manufacturing and marketing presence • Completed highly accretive international acquisitions in the UK and Africa Keyline Brands – one of UK’s most admired FMCG companies owning major brands Rapidol – a leader in the ethnic hair colour segment in Africa – present across the continent • Second largest toilet soap player in India 7 soap brands – Godrej No. 1, Cinthol, Godrej Fairglow, Evita,Crowning Glory, Shikakai, Vigil .


Godrej Consumer Products Ltd. (GCPL), Malanpur.
• Godrej Consumer Products Ltd. ,is located at U-30 industrial area Malanpur ,Distt. Bhind (M.P) 18 Km from Gwalior. • The plant is one of the most modern and integrated of its kind in the country and is certified by ISO-9002 for quality base products & ISO-14001 for maintaining international standards of environment system. • The company has also implemented processes like, T.Q.M, Kaizen system to increase employee employment, decrease labour turnover and improve quality of work.

TQM (Total Quality Management)
DEFENITION – As defined by the ISO : “TQM is a management approach for an organization centred on quality , based on the participation of all its members and aiming at long term success through customer satisfaction , and beneits to all members of the organization and to society. ORIGIN – TQM is a management approach that originated in the 1950’s and has steadily become more popular. Total quality is a descripition of the culture , attitude and organization of a company that strives to provide customers with products and services that satisfy their needs. 5

• The implementation starts by : • Changing the management and employee thought processes (mind-set). • Establishing a management system and proceses that reflects this new mind-set. • Promoting and applying tools in support mangement system. and thus the organizational activities will support the management philosophy.


1. Lack of management commitment. 3. Inability to change organizational culture. 5. Improper planning. 7. Lack of continuious training and education. 9. Incompitable organizational structure and isolated individuals and departments. 11. Ineffective measurements techniques and lack of access data and results

TQM – AN INTEGRATED APPROACH • TQM at GCPL Malanpur is totally an integrated approach integrated with TWE i.e. Total waste elimination , TQC i.e. Total Quality Control and TEI i.e Total employee involvement. • TEI is the backbone of a TQM movement. • All the effective TQM effects sequins the participation of every employee.


• METHODOLOGY : • • • • Systems and procedures. PDCA methodology (plan–do-check-act). Systematic problem solving. Variability reduction by process control.

• TOOLS AND TECHNIQUES : • • • • QC tools Kaizen Cost of Quality Quality function deployment or voice of customer.

NAME OF TOOLS 3. Flow Diagram 5. Brainstorming

To enable understanding of the process and locate a problem. For the generation of idea in problem listing of causes in problem analysis and finding solution. To understand the magnitude of the problem .It is the foundation for statistical analysis.

9. Data collection

4. Graphs

• Presentation of large amount of data ia cohesive manner. • To seprate data acccording to contributing sources. (Suppliers,Machines,e.t. c) • To map out all problem causes and relate the logical linking of causes to the problem.

5. Stratification

10.Cause and effect Dig.

1. Pareto Chart

• For identification of major problem area for improvement or control. • For examining relationship between two variables - nature, strength,relationship between factors and quality. • For study of process variation and access process capability.

5. Scatter diagram


• KAIZEN : Kai – means Change. Zen – means Better. So KAIZEN means change for betterment. Thus Kaizen is basically small improvements carried out by person who is doing the job in his/her day-to-day work. COST OF QUALITY :Those cost associated with the creation & control of quality as well as the evaluation and feedback of conformance with quality ,reliability, & safety requirements. QFD :- QFD is a team based management tool in which customer expectation are used to derive product development process.


1. Research design 3. Data collection method 5. Technique of survey 7. Instrument used 9. Place • Exploratory • Survey • Personal interview • Questionnaire • G.C.P.L , Malanpur



1. Time 3. Sample size 5. Sample Unit

From 9:00 am to 2:00 pm

• 21 • Random selection of members of G.C.P.L


QUESTIONNARIE 1. Are you aware of all the QC tools. 3. Do you tink you get enough oppurtunity to participate in the quality circles. 5. Are the problems solved, with the help of various tools and techniques of QC, with in the specified time limit. 7. Are you given essential training regarding the quality control measures. 9. Do you think KAIZEN helps in improving labour management relationship.

1. Do you think that the PDCA cycle has any relevance in actual work process. 3. Does PDCA cycle helps in solving your personal matters as well. 5. Do you think that the various quality control measures increase the cost of production. 7. Are you capable of using the right kind of quality control tool in case of any crisis. 9. Do you give relevance to the systems and standards of quality system like ISO 9001 & ISO 14001.

• From the study and research it is concluded at end that :2. A large proportion of employees are satisfied with the TQM techniques and their results. 4. Company gets a huge benefit in monetary terms as well in employee productivity term. 6. Employees are capable of using the right kind of control tool in case of any crisis.

Anant Saxena

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