PRESENTED BY:SUMIT SONI 107536 BBM 4TH SEM.

CONTENTS
INTRODUCTION EMERGING TRENDS IN RETAIL TRIAL & ERROR E-RETAILING FDI RURAL RETAILING

INTRODUCTION

departmental stores. . supermarkets. Various kinds of retail formats in the organized retail sector are specialty stores.Introduction to retail industry Retail industry is one of the largest industries in the world by number of businesses and number of employees. convenient stores. hypermarkets and so on. Wal-Mart continues to dominate as the World’s Biggest Retailer.

Top Retailers Worldwide .

A.RANK 1 RETAILER Wal-Mart Stores. Inc. U. Metro France U.S.S. Germany . Inc. The Home Depot.A.S. 2 3 4 5 Carrefour Group The Kroger Co. HOME COUNTRY U.A.

ORGANIZED AND UNORGANIZED RETAILING IN INDIA ORGANIZED RETAILING •4% •96% UNORGANIZED RETAILING .

The Retail Industry in India is one of the most attractive industry with several players entering the market: a potential goldmine. accounting for over 15% of the country GDP and around 9% of the employment. The India Retail Industry is the largest among all the industries. .

are leading the organized retailing in India. .Indian retail is expected be worth US$ 175-200 billion by 2016 and India will be the third largest economy by 2040 Apparel. along with food and grocery.

RANK 1 RETAILERS Pantaloon Retail 2 K Raheja Group 3 Tata group 4 RPG group 5 Landmark group .

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RETAILING RURAL RETAILING .TRIAL & ERROR FDI E.

TRIAL & ERROR .

TRIAL & ERROR • Number of retailers are in a mode of experimentation and trying several formats which are essentially the representation of retailing concepts. .

PRODUCT CATEGORY FOOD CONCEPTS CHAMOSA STATUS FORMAT/OFFERIN G OPERATIONAL SNAKES COUNTER IN HIGH TRAFFIC AREA OPERATIONAL OPERATIONAL OPERATIONAL SUPERMARKET FOCUSE ON SPORTS LOVER HYPERMARKET FOOD BAZAR SPORTS BAR FASHION BIG BAZAR PANTALOONS BLUE SKY HOME & ELECTRONICS ELECTRONIC BAZAR OPERATIONAL OPERATIONAL OPERATIONAL DEPARTMENT STORE FASHION ACCESSORIES PRESENT WITH BIG BAZAR E-ZONE OPERATIONAL CONSUMER ELECTRONICS .

COM OPERATIONAL TELECOM & IT GEN M OPERATIONAL HIGH TECH PRODUCT SHOP-IN-SHOP M PORT OPERATIONAL .WELLNESS & BEAUTY TULSI OPERATIONAL PHARMACY STAR SITARA OPERATIONAL BEAUTY SALON FOR MEN & WOMEN BOOKS AND MUSIC ONLINE RETAILING BOOKS & MUSIC DEPOT OPERATIONAL E-TAILING FUTUREBAZAAR .

E-RETAILING .

INCREASE INTERNET CONNECTIONS LIMITED PERSONAL TIME GROWTH OF ONLINE RETAILING USE OF PLASTIC MONEY YOUNG POPULATION .

com.in.com were the first entrants in the Indian online retail space. With value-added services like cash-ondelivery to facilitate online transactions by consumers without credit/debit card. Indiatimes. Players like Rediff. clocking impressive revenues through online transactions. eBay. .

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FDI POLICY IN INDIA SINGLE BRAND RETAILING •51% •0% FDI MULTI-BRAND RETAILING CASH AND CARRY MODEL •100% .

NOVEMBER 2011… SINGLE BRAND RETAILING CASH AND CARRY MODEL FDI MULTI-BRAND RETAILING •100% •100% •51% .

2006) .Entry Options For Foreign Players prior to FDI Policy (Jan 24.

RURAL RETAILING .

increased access to information and communication technology and improving infrastructure. sustainable and growing rural market which can be tapped effectively through innovative distribution channels.OPPORTUNITIES IN RURAL RETAILING • Led by the rising purchasing power. • India offers a huge.43 billion by 2015. . rural retail market is estimated to cross US$ 45. says a study by CII and YES BANK. changing consumption patterns.32 billion mark by 2010 and US$ 60.

E – CHAUPAL ITC Limited February 28. 2013 27 .

Information helps farmers secures better price. quality and productivity 28 .This concept aims to Provide the power of expert knowledge to even the smallest farmer.

Benefits to farmers include  Better purchase price of agri-inputs  Avail information on best farming practices  Command prevailing market prices 4 million farmers benefited through 6.500 installations covering around 40.000 villages 29 .

ITC Vision is to cover 100 thousand villages. and create more than 10 million e-farmers 30 . which represent 1/6th of rural India.By 2012.

MAKE THE POTENTIAL CUSTOMERS --PROVIDE DIFFERENT CUSTOMER SERVICES --REAP THE BENEFIT FROM POTENTIAL CUSTOMER 31 .BUSINESS MODEL (CHAUPAL SAGAR) IDEA BEHIND CHAUPAL SAGAR -.

It was launched on 15 August. • The first rural mall has come up 40 kilometres journey from Bhopal towards Sehore. • A warehouse for storing the farm produce that ITC buys through its e-chaupals.80 crores on research and development of this concept including investments in E-choupal. 32 . • ITC Spent 3 years and Rs.• Chaupal Sagar first organised retail forays. • Initiated as rural shopping-cum-information centres in Madhya Pradesh.

• Any organization driven by the profit motive which are served through this initiative: • Reap benefits from the market they have created • Creating an entry barrier for other prospective players 33 .OBJECTIVE • An establishment to create a high-quality. lowcost channel for rural India.

shirts to fertilizers. It offers almost everything .• It has opted for self-service. and tractors from Eicher. hair oils to motorcycles. LG. it stocks a breadth of products no supermarket can. bikes from TVS.from toothpastes to televisions. mixer-grinders to water pumps. Philips. stocking its merchandise on shelves lining the neat aisles. shirts from ITC's apparel business. • Most of the brands it sells are national such as Marico. torches from Eveready. 34 FORMAT .

9PM 35 .FACILITIES AT CHAUPAL SAGAR A WIDE RANGE OF PRODUCTS FOR ALL SEGMENTS TRAINING FACILITIES FOR FARMING COMMUNITY ON SCIENTIFIC FARMING PRACTICES GODOWNS FOR STORAGE OF FARM PRODUCE INFORMATION CENTER FOR ONLINE WEATHER INFORMATION CONTINOUS SERVICES FROM 6AM.

ITC’s Choupal Sagar store in Sehore district of Madhya Pradesh 36 .

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