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Toyota Motor Corporation abbreviated TMC, is a Japanese multinationalautomaker headquartered in Toyota, Aichi, Japan.

In 2010, Toyota employed 300,734 people worldwide, and is the largest automobile manufacturer in 2010 by production.Toyota is the ninth largest company in the world by revenue. In July 2012 the company reported that it had manufactured its 200 millionth vehicle. The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation group companies are Toyota (including the Scion brand), Lexus, Daihatsu and Hino Motors, along with several "nonautomotive" companies.TMC is part of the Toyota Group, one of the largest conglomerates in the world.

HISTORY

Began as a textile company in 1926 (Toyoda Automatic Loom Works)


In 1933 an automobile department was established within Toyoda Automatic Loom Works. In 1937 Toyota Motor Co. was established as an independent company. Becomes a major supplier of trucks to The Imperial Army during WORLD WAR II. Plants were scheduled to be destroyed by allies, but the war ended first.

In 1947 started passenger car production. In 1958 sold their first cars in the U.S.

In 1959 opened first plant outside of Japan, in Brazil. - Since then Toyota has maintained a philosophy of producing and designing cars in the countries where they are to be sold.
In 1989 the first Lexus was introduced after several years of development.

In 1997 Toyota introduced the first hybrid (Prius) to the Japanese market.
Scion is introduced for 2004 model year

MARKETING
Toyota's marketing efforts in North America have focused on emphasizing the positive experiences of ownership and vehicle quality. The ownership experience has been targeted in slogans such as "You asked for it! You got it!" (19751979), "Oh, what a feeling!" (1979 September 1985, in the US), "Who could ask for anything more?" (September 1985 1989), "I love what you do for me, Toyota!" (19891997), "Everyday" (19972001)", "Get the feeling!" (20012004), "Moving Forward" (2004present).

TOYOTA VEHICLES

TOYOTA FORTUNER

TOYOTA COROLLA ALTIS

TOYOTA INNOVA

TOYOTA CAMRY

TOYOTA PRADO

TOYOTA ESTIMA HYBRID

COMPANY STRATEGY
In April 2001 Toyota adopted the "Toyota Way 2001," an expression of values and conduct guidelines that all Toyota employees should embrace. Under the two headings of Respect for Peopleand Continuous Improvement, Toyota summarizes its values and conduct guidelines with the following five principles: Challenge Kaizen (improvement) Genchi Genbutsu (go and see) Respect Teamwork

FINANCIAL RESULT
CALENDAR YEAR TOTAL
PRODUCTION SALES

JAPAN
PRODUCTION 4,911,861 3,543,199 8,418,000 4,047,343 SALES 2,153,197 1,996,174 2,203,849

UNITED STATES
SALES 2,217,662 1,770,174 1,763,595

2008 2009 2010

9,225,236 7,234,439 8,557,351

PROMOTION
Toyota Overall Promotion The main promotion for Toyota hybrids is the tax deduction given to consumers who purchase hybrid vehicles Toyota Prius Promotions Bluetooth technology Option with in the Prius that if the consumer has a Bluetooth mobile phone, that allows customers with onboard navigation system and hands free phone capabilities with the vehicle. Land Speed Prius Aiming for the younger market by having a race car that reached the speed of 130.794 mph. Prius is the national sponsor for the American Lung Association.

Lexus RX 400 H Being marketed as the First luxury Hybrid The slogan for the RX 400 H The heart of a Hybrid; The soul of a Lexus. Toyota Highlander Limited promotion because the Highlander Hybrid has limited availability right now

PRICE
Toyota is offering high quality at a relatively low price in order to penetrate the market. The Prius is priced the same as other five seater hybrids in its class but gets much better gas mileage. Same price as the Honda Insight but holds three more people.

SWOT ANALYSIS

SRENGTHS
Dedication to R&D Strong environmental focus Marketing appeal to distinct niches
HEV Lexus Scion

Distinct competency corporate culture fosters innovation and streamlining through continuous improvements Brand Value

WEAKNESSES
Global company, but really two countries primarily (Japan & U.S.). Foreign Exchange risk magnified. Risk that R&D outlays will not generate new competitive advantages. Forecast decrease in operating income to fuel accelerated R&D.

Little diversification to allied lines.

OPPORTUNITIES
Expanding HEV line in U.S. gain more market share.

Demand growth in China and India.


Modifying designs that are proven for other countries. Consolidation through acquisition European foothold

THREATS
Supply chain costs tied to oil (materials, production and shipping). Foreign exchange fluctuations. HEV competition increase could move market to price basis eroding profits.

FINANCIAL INFORMATION
Public company traded on the NYSE and the ADR exchange in Tokyo.
Employed 264,410 people.

Revenue of $172,749 Million.


Gross Profit - $43,517 million. Operating Income - $15,571 million. Total Net Income - $10,907 million.

COMPETITORS
Annual Revenue Ford - $171,652 million General Motors - $193,517 Honda - $80,705

GROWTH
1-year sales growth: 5.6% 1-year net income growth: 0.8% 1-year employee growth: 0.1%

SUCCESS STORY
Toyota started in 1933 as a division of Toyoda Automatic Loom Works devoted to the production of automobiles under the direction of the founder's son, Kiichiro Toyoda. Its first vehicles were the A1 passenger car and the G1 in 1935. The Toyota Motor Co. was established as an independent company in 1937. In 2008, Toyota's sales surpassed General Motors, making Toyota number one in the world.