Toyota Motor Corporation abbreviated TMC, is a Japanese multinationalautomaker headquartered in Toyota, Aichi, Japan.

In 2010, Toyota employed 300,734 people worldwide, and is the largest automobile manufacturer in 2010 by production.Toyota is the ninth largest company in the world by revenue. In July 2012 the company reported that it had manufactured its 200 millionth vehicle. The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation group companies are Toyota (including the Scion brand), Lexus, Daihatsu and Hino Motors, along with several "nonautomotive" companies.TMC is part of the Toyota Group, one of the largest conglomerates in the world.



Plants were scheduled to be destroyed by allies. .Began as a textile company in 1926 (Toyoda Automatic Loom Works) In 1933 an automobile department was established within Toyoda Automatic Loom Works. Becomes a major supplier of trucks to The Imperial Army during WORLD WAR II. was established as an independent company. but the war ended first. In 1937 Toyota Motor Co.

. In 1958 sold their first cars in the U. Scion is introduced for 2004 model year .In 1947 started passenger car production.S.Since then Toyota has maintained a philosophy of producing and designing cars in the countries where they are to be sold. In 1959 opened first plant outside of Japan. In 1989 the first Lexus was introduced after several years of development. in Brazil. In 1997 Toyota introduced the first hybrid (Prius) to the Japanese market.

Toyota!" (1989–1997).  "Moving Forward" (2004–present). "Get the feeling!" (2001–2004). "Everyday" (1997–2001)". "I love what you do for me. The ownership experience has been targeted in slogans such as "You asked for it! You got it!" (1975–1979).MARKETING Toyota's marketing efforts in North America have focused on emphasizing the positive experiences of ownership and vehicle quality. "Oh. what a feeling!" (1979 – September 1985. in the US). .  "Who could ask for anything more?" (September 1985 – 1989).








COMPANY STRATEGY In April 2001 Toyota adopted the "Toyota Way 2001. Under the two headings of Respect for Peopleand Continuous Improvement. Toyota summarizes its values and conduct guidelines with the following five principles:  Challenge Kaizen (improvement) Genchi Genbutsu (go and see) Respect Teamwork ." an expression of values and conduct guidelines that all Toyota employees should embrace.

343 SALES 2.911.174 1.234.849 UNITED STATES SALES 3.197 1.662 1.763.174 2.439 8.047.FINANCIAL RESULT CALENDAR YEAR TOTAL PRODUCTION SALES JAPAN PRODUCTION 4.217.770.351 .199 8.557.996.595 2008 2009 2010 9.153.000 4.236 7.543.

→ Land Speed Prius Aiming for the younger market by having a race car that reached the speed of 130. .PROMOTION Toyota Overall Promotion → The main promotion for Toyota hybrids is the tax deduction given to consumers who purchase hybrid vehicles Toyota Prius Promotions → Bluetooth technology Option with in the Prius that if the consumer has a Bluetooth mobile phone. that allows customers with onboard navigation system and hands free phone capabilities with the vehicle. → Prius is the national sponsor for the American Lung Association.794 mph.

” •Toyota Highlander → Limited promotion because the Highlander Hybrid has limited availability right now . The soul of a Lexus.•Lexus RX 400 H → Being marketed as the First luxury Hybrid The slogan for the RX 400 H “ The heart of a Hybrid.

The Prius is priced the same as other five seater hybrids in its class but gets much better gas mileage. Same price as the Honda Insight but holds three more people. .PRICE Toyota is offering high quality at a relatively low price in order to penetrate the market.


SRENGTHS  Dedication to R&D  Strong environmental focus  Marketing appeal to distinct niches • HEV • Lexus • Scion Distinct competency corporate culture – fosters innovation and streamlining through continuous improvements Brand Value .

). Little diversification to allied lines.WEAKNESSES Global company. •Foreign Exchange risk magnified. •Forecast decrease in operating income to fuel accelerated R&D. but really two countries primarily (Japan & U. Risk that R&D outlays will not generate new competitive advantages.S. .

Modifying designs that are proven for other countries. – gain more market share.OPPORTUNITIES Expanding HEV line in U.S. Demand growth in China and India. Consolidation through acquisition – European foothold .



THREATS  Supply chain costs tied to oil (materials. production and shipping).  Foreign exchange fluctuations. . HEV competition increase could move market to price basis eroding profits.

Total Net Income .410 people.517 million.907 million. Operating Income . Employed 264.571 million.FINANCIAL INFORMATION Public company traded on the NYSE and the ADR exchange in Tokyo. .749 Million. Revenue of $172.$10.$43. Gross Profit .$15.

COMPETITORS Annual Revenue • Ford .$80.1% .8% • 1-year employee growth: 0.705 GROWTH • 1-year sales growth: 5.517 • Honda .6% • 1-year net income growth: 0.$193.652 million • General Motors .$171.

was established as an independent company in 1937. The Toyota Motor Co. Its first vehicles were the A1 passenger car and the G1 in 1935. In 2008. Kiichiro Toyoda. Toyota's sales surpassed General Motors. .SUCCESS STORY Toyota started in 1933 as a division of Toyoda Automatic Loom Works devoted to the production of automobiles under the direction of the founder's son. making Toyota number one in the world.

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