Social media and the professional communicator

Applications and Arguments

Applications and Arguments • Applications Media & communication professionals can not afford to be outside the social media space Social media is grabbing attention and eyeballs Social media represents an important set of new communication channels Digital Natives are in this space (our students) • • • • • Arguments We all need some critical perspectives on social media Too much of social media hype is marketing-driven For too long the digital utopians have led the charge Now it’s time for a backlash The ‘digital sublime’ has become the digital ‘mundane’ • • • .

Journalists think social media is important Pew Center data and Cision Research 2010 However.cision.asp . with 84% most journalists use information delivered via social media rather cautious as they think it is less reliable than information delivered via traditional http://us.

More than 75% of journalists say they use social media to research stories. .2008 data on journalists use of social media Nearly 75% follow at least one blog regularly.marketingcharts. compared with about 70% a year ago. compared with only 16% a year ago. compared with about 67% last year. podcasts or videocasts every week. up from about 44% last year. Nearly 19% of journalists receive five or more RSS feeds of news services. More than 53% of journalists now say they visit a social media site such as FaceBook or YouTube at least once a month. http://www. compared with only 28% last year. Nearly 38% of journalists now say they visit a social media site at least once a week as part of their reporting. About 44% receive at least one regular RSS feed.

com/SMC/190207 .com • • • • Business to Business Brand loyalty Authenticity Client connections http://www. be a support system for clients and companies.Social media in PR practice “There are so many uses — conversational marketing.” Christina Warren – mashable. a champion for your products. as well as empowering customers and power users to be a de facto resource for your company.socialmediatoday. reaching influencers — that PR is able to participate in conversations and answer questions.

Generate new sales . Increase site traffic 3. Increasing lead generation 4. Improve Customer Service 5.Social media marketing for SMEs 75% have a company page on a social networking site 69% post status updates or articles of interest on social media sites Nearly 20% of Marketing Dollars Will Go to Social Marketing in 5 Years Improving brand awareness 2. Generate repeat sales 57% build a network through a site such as LinkedIn 54% monitor feedback about the business 39% maintain a blog 26% tweet about areas of expertise 16% use Twitter as a service channel http://gorumors.

and above all into online activities. for the first time in Why? Because time is being poured instead into interactive . the amount of television being watched by a younger generation is decreasing rather than increasing annually.Cognitive Surplus For the first time in history. Shirky celebrates the cult of the amateur and the wisdom of the crowd Shirky does not mind that the clickstream monetized without the amateurs being rewarded financially http://www. Harnessing this cognitive surplus leads to the generation of new content and therefore new real social relations More than one trillion hours can be harnessed in this way But: does it lead to better lives and more real interaction "we live. in a world where being part of a globally interconnected group is the normal case for most citizens".co.

‘In the quiet spaces opened up by the prolonged. we find ourselves today between two technological people made their own associations.fancygoods. They thought deeply as they read deeply. the printing press and its products are being pushed from the center of our intellectual life to its edges. drew their own inferences and analogies.’ writes . fostered their own ideas.’ ‘Like our forebears during the later years of the Middle Ages.’ Mathia Dempsey http://www. undistracted reading of a book. ‘After 550 years.

The Shallows ‘ ‘Try reading a book while doing a crossword puzzle.’ • navigation & evaluation of links distracts the brain from interpretation • ‘pancake people’ (wide & thin) • reliance on external memory • we need data collection and reflection . that’s the intellectual environment of the internet.

. and the "hive mind" in general. But he's also critical of bigger Internet landmarks. and lightweight mashups" that flit through our browsers and Twitter feeds.designs like Web 2. http://www.slate. the open-source software Linux. And even in those cases. This happens as a side effect of certain designs that depend on all of the above. vapid video pranks.0/Creative Commons/etc.You are not a gadget Jaron Lanier directs most of his ire toward the "anonymous blog The only thing I criticize is the confusion of people with machines.html shouldn't ever use any of the tools I criticize. Michael Agger. I have tried to make clear that I am not saying you Jaron Lanier http://www. such as Wikipedia.jaronlanier.

%20Digital%20Immigrants%20%20Part1.twitchspeed.htm Curriculum • Can we ‘teach’ this stuff? • What are the critical content areas? • What are the learning outcomes we’re after? • What is the role of the academic guide? • How do we need to change or respond? .com/site/Prensky%20%20Digital%20Natives.So what? Social learning • Digital native learning habits are different today's students think and process information fundamentally differently from their predecessors. Mark Prensky http://www. These differences go far further and deeper than most educators suspect or realize.

com/archives/so-called_digital_natives_not_media_savvy_new_study_shows. . The first thing that came up. one of the researchers asked a study participant. "What is this website?" The student answered.php Social learning refers to the acquisition of social competence that happens exclusively or primarily in a social group. "Oh. Social learning depends on group dynamics. I don't know."I Googled It" During the study.readwriteweb. Social learning promotes the development of individual emotional and practical competence as well as the perception of oneself and the acceptance of others with their individual competencies and limitations. http://www.

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