Big Team

Mr. Siddhartha lal, Mr. Sikander Khuswah, Mr. Sitakanta Behera Mr. Sudhir Kumar
3/2/2013 Big Bazaar XIDAS, Jabalpur 1

What is Retailing
The term “Retailing” refers to any activity that involves a sale to an individual customer. RETAIL

Retailing is the interface between the producer and the individual consumer buying for personal consumption.



Big Bazaar XIDAS, Jabalpur


asp 3/2/2013 Big Bazaar XIDAS.300 Cr 2008 416 12 2.Size of Indian Retail Size Estimated size of retail in India (in $bn) Share of organized retail (%) in India Size of organized retail in India (in Rs) 353 7 78. Jabalpur 3 Cr 2010 Percentage Change 18 71 194 Source: http://www.30.

Kuber complex Varanasi 3/2/2013 Big Bazaar XIDAS. Jabalpur 4 .

bigbazar. 3/2/2013 Big Bazaar XIDAS. Jabalpur 5 .com Is se sasta aur achha kahin nahi.About Big Bazaar Out let Parent group Owner Founded Head quarter Industry website Tag line Hyper mart Chain of development store in India 104 out lets Located in India Future group Kishore Biyani (CEO) 2001 Jogeswari . Mumbai Retail www.

Porter’s five force model 3/2/2013 Big Bazaar XIDAS. Jabalpur 6 .

•International players looking to foray India.Analysis 5 Forces Rivalry among the competitor Analysis •Reliance Retail. Jabalpur 7 . etc Threat of entrants • FDI policy not favorable for international players. • There are few players who have a slight edge over others on account of being established players and enjoying brand distinction. Bharti and Walmart. • Consumers are price sensitive. Bargaining power of supplier •The bargaining power of suppliers varies depending upon the target segment. •Unorganized retail Threat of substitutes Bargaining power of buyers 3/2/2013 Big Bazaar XIDAS. •The unorganised sector has a dominant position. • Domestic conglomerates looking to start retail chains. •Availability of more choice. Vishal Retail’s. Aditya Birla Group ..

 Big Bazaar specifically targets working women and home makers who are the primary decision makers.  The large and growing young working population is a preferred customer segment. Jabalpur 8 . 3/2/2013 Big Bazaar XIDAS.Customer Segmentation  Big Bazaar targets higher and upper middle class customers.

Life cycle of Big Bazaar S A L E S 3/2/2013 Big Bazaar XIDAS. Jabalpur 9 .

Big Bazaar At BCG Matrix M A R K E T H I G H G R L O O W W T H High Market Share 3/2/2013 Big Bazaar XIDAS. Jabalpur Low 10 .

Marketing Mix Process Physical Evidence Product 7 ‘P’ People Price Place Promotion 3/2/2013 Big Bazaar XIDAS. Jabalpur 11 .

1.Product Mix APPARELS •Denims & T-Shirts •Fabric & Cut piece •Formal Wear •Casual Wear •Party Wear •Ethnic Wear •Accessories •Under Garments •Night Wear •Dress Materials •Sarees FOOD •Staples •Ready to eat •Ready to cook •International Food •Spices •Imported Bazaar •Tea & Coffee FARM PRODUCT •Fruits •Vegetables •Imported Fruits •Dairy Products CHILL STATION •Soft Drinks •Packaged Juices •Milk Items •Frozen Foods •Ice Creams HOME & PERSONAL CARE •Shampoos •Detergents •Soaps •Liquid wash •Creams •Deodorants •Home cleaners •Utensils •Plastics •Crockery •Sundries 3/2/2013 Big Bazaar XIDAS. Jabalpur 12 .

.Product Mix Cont. Jabalpur 13 . ELECTRONICS BAZAAR • Television sets • Washing Machines • Refrigerator • Personal Care • mBazaar • Microwaves • Small Appliances • Laptops • Computer Accessories • Kitchen Appliances FASHION & JEWELLERY •Footwear Bazaar •Beauty Care •Navara •Star Parivar •Meena Bindre FURNITURE BAZAAR •Living Room •Bed Room •Kitchen •Dinning Rooms •Kids Room •Been Bags •Paintings •Decorative Items CHILD CARE & TOYS •Kids Wear •Toy Bazaar •Stationary •Child Care OTHER SERVICES •Mr. right •Bakery •Loot Mart •Tulsi •Future Money •Future Generally 3/2/2013 Big Bazaar XIDAS.

Jabalpur 14 .2.Pricing • Value pricing • Promotional pricing  Low interest financing  Psychological discounting  Special event pricing • Differentiated Pricing  Time pricing • Bundling 3/2/2013 Big Bazaar XIDAS.

Jabalpur 15 .Psychological pricing 3/2/2013 Big Bazaar XIDAS.

Time pricing Value Pricing 3/2/2013 Big Bazaar XIDAS. Jabalpur 16 .

Jabalpur 17 .Bundling 3/2/2013 Big Bazaar XIDAS.

 Located at main city-tier I & tier city-II.3.Place INDIA  Number of out let104. & BIG BAZAR 3/2/2013 Big Bazaar XIDAS.000sq ft120000 sqft.  High street area of city. 18 . Jabalpur  Approachable destination.  Area-10.

4. competition. money back offer. in association with Star India Pvt Ltd. and prizes. has launched a collection of designer ethnic wear under the brand "Star Parivaar • Giving advertise in news paper. Internet (own website which give online shopping service). more of the product at normal price. discount. Big FM 92. Jabalpur 19 . special occasion. Big Bazaar XIDAS.Promotion Below the Line Promotion Above the Line Promotion 3/2/2013 • Coupon.7. • Big Bazaar. gift with purchase. • partnership with Bigfilx. exchange offer. TV.

PROMOTION 3/2/2013 Big Bazaar XIDAS. Jabalpur 20 .

Ved Prakash Araya (Chief Operating) officer. Encouraged to think out of box.People • • • • • Well trained staff. Empowered individual. Sanjib Agrawal(Head Marketing) 3/2/2013 Big Bazaar XIDAS. Jabalpur 21 . & Example. Appearance.5.

6.Physical Evidence 3/2/2013 Big Bazaar XIDAS. Jabalpur 22 .

Process 3/2/2013 Big Bazaar XIDAS.7. Jabalpur 23 .

Jabalpur service 24 .Positioning High service Low price High price 3/2/2013 low Big Bazaar XIDAS.

Jabalpur 25 .Organization value and customer value *High organization value *Low customer value Big Bazaar *High organization value *High customer value *Low organization value *Low customer value *Low organization value *Low customer value 3/2/2013 Big Bazaar XIDAS.

Guerrilla marketing strategy 3/2/2013 Big Bazaar XIDAS. Jabalpur 26 .

Future strategy of Big Bazaar Front end operation Big Bazaar Express (<40000 sq. Ft) Big Bazaar Big Bazaar Supercentres (<75000 sq ft) Back-end Operation In JV with Foreign Partner 3/2/2013 Big Bazaar XIDAS. Jabalpur 27 .ft) Standard Big Bazaar (40000 to 80000sq.

Marketing strategy Activities Big wish Baby registry and marriage registry Target All the population Married couple. waiting for marriage Marketing Mix Process Promotion Women forum Interior decorator and dress designer will be appoint in all the store Women Those customer who are very specific about their decision. Public relation People Networking through internet Religion Corner Adhar – Rural Centric Market Tie up with IPL Improving Quality of product All loyal customer. Jabalpur 28 . other net user . All the aesthetic people 720 million consumer across 627000 villages. Sports lover Prevailing as well as Prospect customer E-marketing Product Mix Place Promotion Product 3/2/2013 Big Bazaar XIDAS.

Jabalpur 29 .Thank You 3/2/2013 Big Bazaar XIDAS.

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