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CHARACTERISTICS

High initial investment Immovability Customers as guest Intangibility Inseparability

Competition
Variability Supporting services Perishability
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Types of Hotels
Budget Hotel Business Hotel
Luxury Hotel
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CLASSIFICATION OF HOTELS On the basis of standards and control On the basis of star On the basis of nature 3 .

Resort Commercial International Residential ON THE BASIS OF NATURE Floating 4 .

ON THE BASIS OF STANDARDS & CONTROL Approved Unapproved 5 .

ON THE BASIS OF STAR RATING 7 STARS 6 STARS 5 STAR DELUX 5 STAR 4 STAR 3 STAR 2 STAR HERITAGE HOTELS 6 .

USERS OF HOTEL SERVICES Domestic Educationists Sportsmen Medical representatives Trade representatives Foreign Film stars Cultural representatives Sportsmen Educationists Political representatives Trade representatives Pilgrims Officials Pilgrims Students 7 .

HOTEL MARKETING IN INDIAN ENVIRONMENT Hotel business is at an infant stage The hotel industry needs to revamp the product mix Users of the services expect economy and sellers look to cost + profit The promotional strategies are also required to be restructured Requires increased governmental support The main way for the development of this industry is to encourage tourism 8 .

BENEFITS OF HOTEL INDUSTRY TO OTHER INDUSTRIES Tourism Banking Industry Industry Food Industry industry Transport 9 .

MARKETING MIX PHYSICAL EVIDENCE PROMOTION PRODUCT PEOPLE PROCESS PLACE PRICE 10 .

Product CORE BASIC EXPECTED AUGMENTED POTENTIAL 11 .

Price Demand based Competition based Differential pricing PRICING STRATEGIES 12 .

Tactical pricing SEASONAL DISCOUNTS TRADE DISCOUNTS SPECIAL DISCOUNTS 13 .

Place Distribution Chain 0 level 1 level 2 level 3 level 4 level 14 .

People “First impression is the last impression” 15 .

may be used as important clues 16 . including clothes and grooming.Physical Evidence • It addresses the „tangible‟ components of the service experience • The “services cape” includes the ambience. the background music. the comfort of seating and the physical layout of a service facility • The appearance of the staff.

Promotion ADVERTISING SALES PROMOTION WORD OF MOUTH PROMOTION PUBLICITY AND PUBLIC RELATIONS PERSONAL SELLING 17 .

Process It includes the flow and progress of the production process E. the service of providing a meal at the fine dining restaurant of the hotel 18 .g.

Case study 19 .

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000 – 95. luxury Deluxe. exhibitions.Comparison of Hotels Taj Orchid Regale Star. TV. prive. media Promotion Process Online or on the desk Online or on the desk Online or on the desk 23 . Near to Tourist sites as well as airports Brochures. exhibitions. legend ` 6. ` 5000 -27000 Near airports. Calendars. print. Palace wing rooms presidential suite ` 11.500 – 18000 Product Price Place Deluxe rooms. Taj club rooms. club suite. Ads. executive. TV. orchid suite. print media. icon. cinema.000 High Society or sea side.

chef. Built in in 1903 High class High class enjoyment Orchid 5 star eco friendly Business. manger receptionist Regale 4. spa Porters.5 stars Nila blue waters. chef. Sparta fitness Receptionist manager.Taj Performance 6 stars Packages People Yatch services Porters. Physical Evidence It was built in 1997 Corporate travelers Eco friendly It opened up in 2008 Tourists & normal public Encourage tourism 24 Positioning Purpose . manger receptionist.