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HOLISTIC MARKETING

Holistic marketing concept is based on development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that "everything matters" with marketing and that a broad, integrated perspective is necessary to attain the best solutions.

components of holistic marketing .

HOLISTIC MARKETING CONCEPT OF INFOSYS .

It provides software development and engineering through a network of development centres in Asia. Narayana Murthy and six of his colleagues. R. . Company founded in Pune. It operates nine development centres in India and has over 30 offices worldwide.ABOUT THE COMPANY Infosys Technologies Ltd is an information technology(IT) Services. and North America. Europe. (India) in1981 by N. Infosys is India second largest outsourcing company with more than $4 billion in annual sales.

AND THEREBY BE INA POSITION TO SECURE OUR FUTURE AND GROWTH".STRATEGIC VISION • "ALWAYS BELIEVE IN DOINGUNUSUAL STUFF. .

.HOLISTIC MARKETING The holistic marketing concept is based on the development. And implementation of marketing programs. design.

COMPONENTS .

Internal Marketing of Infosys • • • • • • • Stressing Teamwork Competing for Talent Offering a Vision Training Employees Empowerment Knowing Employees Needs Rewarding Performance .

more competitive and capable of managing global business. Consulting Services Consulting services ensure that you become stronger. BPO Services Infosys BPO combines domain expertise.INTEGRATED MARKETING OF INFOSYS • The services offered by Infosys are :IT ServicesThey create IT-enabled business solutions for their clients by leveraging their domain and business expertise along with a complete range of services. . process skills and technology to deliver world-class process outsourcing. Engineering ServicesThey provide engineering services to improve product operations.

and track their own performance as well.Products :Finacle - It is their Universal Banking Solution addressing the core banking. e. increase revenue per customer through cross-selling. Infosys iPrower - Infosys mConnectInfosys Unified Communications and Collaboration (UC) . treasury. enhance customer experience. Islamic banking.banking. corporate and global banks Infosys Active Desk- It is a comprehensive optimization solution for Customer Service Representatives enabling them to manage customer calls efficiently. and CRM requirements of retail. wealth management.

• Infosys BPO also earned the highest rating. • Reputation Institutes Global Reputation Pulse 2009 ranked Infosys among the worlds top 50 most respected companies.PERFORMANCE MARKETING OF INFOSYS • It has been rated the Best Outsourcing Partner for the third consecutive year by the readers of Waters magazine in its annual survey on best service providers to banking and capital markets firms. . Level 5 for the eSourcing Capability Model (eSCM-SP: v2.0) from Carnegie Mellon University's IT Services Qualification Center.

•PUBLISHING. •EDUCATION. •RETAIL. e. •AIRLINES. •ENERGY. •HOSPITALITY AND LEISURE. •BANKING AND CAPITAL MARKETS.c .RELATIONSHIP MARKETING OF INFOSYS COUS TOMERS •AEROSPACE AND DEFENCE. •COUSTOMER PACKAGED GOODS. •HEALTHCARE.t. •COMMUNICATON SERVICES. •MANUFACTURING.

Is driving the biggest change to business practices in decades. ATG works in partnership with clients to drive sales via a personalized customer experience ATG is uniquely capable of powering the most innovative and successful commerce experiences.200 of the world's top brands. JIVE SOFTWARE Jive Social Business Software (SBS). Jive SBS takes all the great things people love about social networking software.PARTNERS & CHANNELS OF INFOSYS:ATG – ATG provides the most advanced commerce software and services to power the growth of more than 1. Offering the industry's leading commerce solution. and community software. collaboration software. . and makes those work for business. Jive is number one in Social Business Software.

Benefits • • • • • • • • • Helping achieve focus & direction Keeping customers happy & satisfied Attracting new business Professional company literature Professional image Differentiating from competitors Growing awareness of your business Creating the right environment for success Motivational support .Holistic Marketing .