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As soon as he got his engineering degree he got an offer from an IT company in Bangalore, and simultaneously received admission at London School of Economics for a Masters degree. He had his visa and his tickets were booked, but then he decided to pursue his passion and try to translate what was playing in his mind into reality, thus taking the proverbial entrepreneurial plunge.
He founded CASHurDRIVE, Indias first on-vehicle advertisement website. We are pleased to introduce ourselves as the nations first and
only On-Vehicle Advertising company. CASHurDRIVE aims to ease the burden of rising fuel cost and soaring inflation rates. After you register with us at www.cashurdrive.com you can earn while driving normally no change in mileage, no additional driving. Just do what you do each day of week and earn! While car owners will get fuel for putting advertisements on their cars, advertisers will be able to take advantage of this new and unexplored medium of advertisement. The motto of our company is: Get Seen, Get Paid!
The thing that makes the mobile advertising idea work is satellite tracking, or Vehicle tracking System which measures the accountability for clients. The system is installed in the cars, at the same time they are wrapped which helps to monitor the wheelboard, making sure that the brand is not in any wear or tear form and is forming an impression on the customers mind as it is supposed to do. Our friendly customer support executives, personal business managers and a dedicated Call Centre make sure that our clients are given the utmost importance. Our partner fuel station HPCL and BPCL on panIndia level act as random check-up camps to ensure that the brand is in proper condition. The car owners will receive a pre-loaded magnetic card at the start of the campaign using which they can receive free fuel at the fuel stations.
An idea to convert traffic into business opportunities came to me when I was driving and got stuck in traffic. The funny slogan behind trucks and vinyl stickers on police jeeps kept me busy and I couldnt take my eyes off it. The idea to charge advertisers to put their messages on privately owned vehicles clicked me.
With this small step we not only benefit the car owner and advertiser but also the environment by shrinking the big carbon footprint because we are advertising on vehicles that are already on the road, which means we are not using energy or natural resources to promote the product or service. The result is a greater environmental public image and the real world impact of reducing carbon footprint.
Future Plans
The CASHurDRIVE Group will soon launch Online Viral campaigns, Social Networking Deployments and cell phone call back brand campaigns. Its business model is well validated with funding from VC Hunt. CASHurDRIVE has a growing client list, with the Virgin Mobile, Friends Forever series already advertising in certain belts. Presently the company operates out of Chandigarh, Mohali (SAS Nagar), Panchkula and parts of Himachal Pradesh, as well as Delhi and Gurgaon, and plans are afoot to spread out across India.
Such big plans can surely be difficult to put into action, but Raghu Khanna does not intend to rest on his laurels, drawing strength to face the daily trials of entrepreneurship from his family. His father, a professor, inculcated strong values in him and inspired him to always look at excelling in whatever he undertook, while his mother, who runs her own business, is a role model. Whenever he has a tough day at work, she reminds him of the fact that Rome was not built in a day. And the work is challenging, since for him everything is hands-on: not only is he the CEO, but he also has had to contribute materially in other aspects of the business venture, as a strategist, sales person, CFO, accounts manager, content writer and so on.
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Gifted at creating business concepts that are unique his brainwave-CASHurDRIVE banks on the funda of Permission Marketing, relatively a nave concept in India. But the thing that has worked wonders for him is that CashUrDrive generates a typical Win-win situation for all three- Advertsiser, carowner and the agency itself. As it not only gives the advertiser the complete package to target the Indian demographics but also caters as a perfect solution for rising fuel cost and inflation rates in India for the car owners.
Also, CASHurDRIVE promotes eco friendly methods of advertising wherein the Company is free from the menace of cutting down trees to make the billboards or spoil a Landscape or deface something. As the cars are already running on road and the agency just pastes Vinyl Wraps that dont spoil the paint of the car once removed. Interestingly this concept is a big hit in countries like Canada, USA & Australia and rakes in thousands of dollars for per ad, but in India its still in the nascent stages.
So much so, that his team members also suffer from one common syndrome namely- BSD. Wondering, what on earth it stands for? Well like Raghu they are (B)rilliant (S)mart (D)esperate to make things work! This man surely knows how to transform your fuel-guzzling car into a revenue earner for sure
The work is also exciting, though, and the desire to be a national Indian brand of the same stature as Google, Facebook and Orkut none of which are of Indian origin but nevertheless helps makes our life easier drives Raghu Khanna on. It is his wish that CASHurDRIVE should one day connect people from all over India at par with these big names, and thus empower Indians and enrich their lives.