Presented by
Eena Choudhary & Mudit kapoor

 Nokia Corporation is a Finland based multinational company  Headquarter -- Keilaniemi, Espoo, city neighboring Finland's capital Helsinki.  CEO -- Olli-Pekka Kallasvuo  Chairman -- Jorma Ollila.  Founder -- Fredrik Idestam in 1865.  Nokia started as a pulp, rubber and cable manufacturer


“ Nokia is world third richest company ” .

"Connecting People" slogan. . The NOKIA "arrows" logo before its Connecting People logo. invented by Ove Strandberg. 1966.LOGOS… NOKIA Company logo.

Present Logo .

121 Million € in 2007 about 20. Finland and employees about 68. Korea and India . Its HQ is in  Espoo.3% increase from 2006.500 people .  Company offers its products in 150 countries.  Company recorded revenues of 41. Hungry . Germany . Other  company of Nokia are in China .HISTORY OF NOKIA  It also provides the services for network operators.

582 bn (2008) • Total equity €16.966 bn (2008) • Net income €3. 2009) .Financial… • Revenue €50.988 bn (2008) • Total assets €39.722 bn (2008) • Operating income €4.510 bn (2008) • Employees 120.827 in 120 countries (June 30.

Nokia Industries… • • • • • • • • • • • • • Paper products Tires (car and bicycle) Footwear (including Wellington boots) Communications cables Consumer electronics such as televisions Personal computers Electricity generation machinery Military technology and equipment Robotics Capacitors Plastics Aluminium Chemicals .

Nokia products… • Military communications and equipment – Message device system“ • ADSL modems • Digital television – (digital set-top boxes) • Personal computers (1980) .

2009.Nokia products… • Mini laptops – On August 24. Nokia announced that they will be entering the PC business with a high-end mini laptop called the Nokia Booklet 3G • Internet Tablet • GPS products Global Positioning System .

car navigation • Home and office: desk stands. wireless digital pens. wired headsets. charger adapters . mobile TV receivers • Power: batteries.NOKIA Accessories … • Carrying and styling: carrying cases. wireless keyboards. phone jewellery • Car solutions: car kits. chargers. mobile holders • Headsets: audio adapters. loopsets • Memory cards and cables • Music related products: speakers • Navigation: navigation kits. bluetooth headsets. car phones. imaging.


• Scentsory would be able to detect smells as well as radiate colors. and touch to create a multiscensory environment for the caller. lighting. and temperature of the caller with Dual screens and hidden camera . • This new mobile device uses the sense of smell. hearing. sight.Concept Phones… • Nokia is working on future of mobile with their new concept Nokia "Scentsory".

series Sales curve Introduction The Concept Phones Time .Product life cycle of NOKIA Maturity Nokia Symbian & N.Series Nokia 30 & 40 Series Decline Growth Nokia E.

Net Sales 2009 Nokia Mobile Phones net sales by region Europe & Africa 46% Americas 35% Asia Pacific 18% .

representing approximately 31% of the group's total workforce .Statistics… • World's largest manufacturer of mobile phone since 1998 • Market share -.350 people in research and development.38% in Q2 2009 • Sales volume 210 million units in 2008 (total market volume 520 million units) • employed 39.

9% Others: remaining . • Mobile phone production in India was expected to grow from 51 million units to 110 million units by 2011.5% Sony: 10.• Number of mobile subscribers in INDIA has crossed the 250 million mark.1% Samsung: 12% Motorola: 9. • Handset Market Share      Nokia: 49.

Marketing Strategies Nokia… • • • • • • • • • • Focused on Handset Manufacture only Enhance Product Portfolio Increase Distribution Channels Adjust Preferences for specific markets Customer Satisfaction Focused on Replacement Increase Commitment to Emerging Market Improve Collaboration on Designs Ensure Accountability and Quality Aggressive Pricing .

S.Macro Enviroment of NOKIA POLITICAL FACTOR: Nokia reported spending $5. in 2007 and $2 million on lobbying in 2008. ECONOMIC FACTOR: Nokia had to change its functions from single market to global market due to collapse of Russian Federation.4 million on lobbying in the U. SOCIAL FACTOR: Nokia has been a member of the United Nations Global Compact since 2001 .

Macro Enviroment of NOKIA TECHNOLOGICAL FACTOR: Improvement or Changes in technology LEGAL FACTOR: Patents right on technology ENVIRONMENTAL FACTOR: Environmentally ethical considerations amongst suppliers. Life cycle impact of NOKIA throughout the supply chain .

Segmentation Strategy Geographic: o Nokia immediate geographic target is rural India. this is the segment that makes up 80% of the Nokia mobile phone market . o The total targeted population is estimated at 100 million. Demographic: o Male and female. o Ages 25-50.

Consumer Segment • Light Users • Medium Users • Heavy Users .

Nokia uses a pricing strategy that best suits the product. .Nokia 1100. Market Penetration. Hence. Market Skimming.N-95. The Strategy which was used for N-Series & E-Series was Market Skimming.

Estimating cost – Experience Curve Theory : P1 P2 Price /Cost P3 Experience Curve T1 T2 T 3 Time Period / Units Produced .

• Nokia has opened its retail outlet ‘Nokia Priority’ as well as many authorized dealers at various places. Consumer Manufacturer Dealer .

• D – Desire : convince customers that they want and desire the product or service and that it will satisfy their needs. and benefits. advantages. • I – Interest : raise customer interest by demonstrating features. • A – Action : lead customers towards taking action and/or purchasing. .• AIDA in Nokia – : • A – Attention : attract the attention of the customer.

Supply Chain Management Channels: Nokia > Distributer >> Whole seller >>> Retailer >>>> Customer .

Posters. Dummies and display stands  Discounts are provided to online Nokia purchasers through Nokia discount coupons or coupon codes  Commission is also provided to retailers on the sale of every Nokia cell phones and accessories. Bill boards. Newspaper. Radio. . Sign boards.Product Promotion… Advertising: Through TV. Broachers.

com. .• Public Relations ( PR )… Nokia has strong PR. They keep on doing some or the other new events. • Direct Marketing : • Nokia does not perform Direct Sales activities on its official website www. programmes and publicity. so as to keep up with the brilliant image of the company and also to enhance the brand equity. • Nokia use DEMO style of Direct • Nokia does not use Direct Mail or Telemarketing styles of Direct Marketing.

Good & Secure Packing  During 2007.  Nokia have reduced the amount of printed material inside the box. 15.000 ton packaging material has been saved by using smaller packaging.  In 2007 Nokia began to increase the level of recycled content .Packaging… Packaging is important because it protects products as they make their way from factory to customers.  Attractive.

relationship and trust  Building friendship and trust is the heart Nokia brand .Branding… Nokia built its brand with high-end multimedia handsets for upscale buyers and low-priced phones for emerging countries. • Branding Decisions :  Nokia follows Umbrella branding “N Series” & “E Series”  Logo shows their brand personality  Nokia focused on building customer.

• Nokia’s key quality targets are:  For Nokia to be number one in customer and consumer loyalty.  For Nokia to be number one in operational excellence. .  For Nokia to be number one in product leadership. very human technology.Quality… Quality is at the heart of Nokia’s brand promise.

Focus on Youth: Imaging and games (China/India) .Emerging Markets… • 1. where the cost of building wireless infrastructure is more cost effective than in building a fixed line (China/India) • 2. Break out of cities to rural areas: Focus on areas.

Lifecycle … • Globally Nokia’s market is at maturity. where as in India it is still in the Growth stage. Placed here Time Product life cycle . Globally Placed Here In India Rs.

Looking mainly at the competition that are taking away Nokia’s market share. . Orange.THREATS China Mobile made Copy Of NOKIA Sets. Higher import charges. Vodafone and O2 and many other operators are globally selling their own brands of phone.

Production Unit : Networks Technology China Finland India Mobile Devices and Enhancements Brazil China Finland Great Britain Hungary India Mexico Romania South Korea .

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