World Tour 2013

#SBworldtour
by

Agenda,

Istanbul, March 6th

4:30 pm - 5:00 pm Registration 5:00 pm - 5:45 pm Jan Rezab, CEO, Socialbakers 5:45 pm – 6:45 pm Speakers session and Panel discussion with Garanti Odeme Sistemleri - Bengi Kepkep Global Bilgi - Tunca Meriç Vestel - Alper Ceylan Sabah News Group - Esat Dumlupınar P&G - Murat Genç 6:45 pm - 7:00 pm Questions & Answers 7:00 pm - 9:00 pm Dinner buffet

Murat Genç of P&G

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World Tour 2013

NOW: Istanbul

Next Stop: Dubai (March 7th)

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Introduction
Jan Rezab, CEO & Co-Founder
@janrezab

About Us

20 % of FORTUNE 500 Companies

Marketers monthly across 100+ countries

Customers

Social is changing all the Time

Brands are changing

1 billion Users
are changing = increasing “noise”

6

Constant change
Facebook 2009:

Facebook 2013:

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What Users cope with on Facebook (from Brands)

2009

2013

1 user likes 4,5 pages
Pages post on avg. 5 times

1 user likes 40 pages
Pages post on avg.

36 times

23 updates
per month

1440 updates
per month
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Turkish Users

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Turkish Brands post less in average
45 40 35 30 25

20
15

Turkish Brands

Worldwide Brands

10
5 0

10

An average Turkish user is a fan of 44 pages

Average Turkish user is a fan of 44 pages

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Brand pages liked by an average Turkish user

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What brands post and what users like to share

Post Types
100% 100%

Post Shares

75%

75%

50%

Status Photo Link

50%

25%

25%

0%

0%

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Most favorite brand posts

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Top 5 Facebook Brands by Number of Local Fans

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Top 5 Facebook Brands by Post Engagement Rate

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Top METRICS in Social Media

Being social is not about one metric.

It’s about all of them.

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Return On Engagement

Fans and Fan Growth

Activity of Your Page

Engagement Rate and Reach

Response Rate Response Time

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Engagement Rate

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The Alpha and omega of successful social strategy

Gaining the Reach and Engagement in Minutes

2500
Average Likes Average organic unique impressions

70

60

2000

50

Impressions

1500

1000

30

20 500 10

0

0

1

11

21

31

41

51

61

Time in Minutes
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Likes

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Science of Posting

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Science of Posting
1.80% 1.60% 1.40% 1.20% 1.00% Weekly Traffic Weekend Traffic

0.80%
0.60% 0.40% 0.20% 0.00% 0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00
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Open and drive 2 Way Communication

socially-devoted.com
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Questions answered on Facebook

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Top Socially Devoted Industries

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Top 5 Socially Devoted FB Brands in Turkey

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Electronics – Case Study

51%

Are responded…

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BrandLove

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Recommendation for 2013

› Monitor and measure your activity › Drive the industry and invest in innovations › Devote resources into social customer service › Post only local and relevant content in a timely manner › Make sure you get into News Feed

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How We can help You to get there.....

Data

Categorization Brand Graph

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How We can help You to get there.....

Categorization Brand Graph

Benchmarks

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Brand Graph

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How We can help You to get there.....

Visualization
Benchmarks

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...with Our Products

Platform

ad
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40

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Weekly reports

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44

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Ad Analytics

Ad Analytics is divided into two parts:

› Social Ads Analytics Tool › Social Ads Management Tool

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Ad Analytics Features
Key Competitors Fan Overlay: advertisers can see how many fans are over-connected with competitors.

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Ad Analytics Features
Ad Placement Distribution: find out which type of placements are performing the best.

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Ad Analytics Features

Demographics Overview: find out more about people that you target.

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How to get the best out of Socialbakers?

Get our Socialbakers Analytics products Check out our Builder management solution Have us help you build a social competitive scorecard Utilize our Socialbakers Plus team to help build custom solutions Utilize the innovation of Socialbakers such as Brand Love


› › ›

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Thank you
Jan Rezab, CEO of
@janrezab

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