Overview - Technology

The E-Commerce Landscape
India & Global

In 2011, India’s E-commerce Market size was estimated at Rs. 4600 crores.
Major transactions in India:

– Travel (80%)
– Financial services (6%) – Physical products (8%)

– Show bookings/mobile recharges (4%)
– Others (2%)

Internet Population: A Comparison
Country USA Total Population 313 mil

Internet using Population
245 mil 78%

E-Commerce Users
178 mil 57%

China

1336 mil

485 mil 36%
100 mil 9.2%

142 mil 10.5%
10 mil 0.8%

India

1089 mil

Big Growth Potential in India...

Market Size
2011 Internet Users (Mil) Ecom. Users (Mil) Total E.Com Value (Rs. Cr.) E Com. (Physical goods) Rs. Cr 100 10 46000 4000 2015 244 61 184,000 47800

By 2015, we can expect this space in India to grow to about

$10 Billion!

How far have we come?

2012 2007
Clocking Rs 100 crore in monthly revenue Initial Personal Capital Investment of Rs. 4 Lakh Set up by two colleagues from Amazon A small one room office 4800 employees and growing Presence across 60 cities, delivers across the country

2007

2012
- 3000 Suppliers across 30 cities - 24x7 customer support teams - Flipkart logistics (self-delivery service) in 45 cities
- 31 items per minute across all categories - 15 product categories including Digital content and growing - Among the top 16 Indian sites (Alexa ratings)

- Founders personally picked up and packed Books - 80 orders per month - Started with Books

45,00,000

Registered users…

50,000

Items shipped every day…

2,50,000

sq. ft.

of Aggregate Warehouse Space

Rs.

4,50,00,000
in Sales per day…

80%
Share in the online books market
(Larger than all offline book retailers)

Where do we see ourselves in the next few years?

Selling 100,000

items / day by the end of 2012 Revenue of $1bn by 2015

Become the Largest Retailer in India (online & offline)

Redefine the retail, technology and logistics industry

To make shopping synonymous with Flipkart!

How do we do it?

INTUITIVE USER INTERFACE STRONG NETWORK OF WAREHOUSES

INVENTORY PLANNING USING ANALYTICS FLIPKART SELF-DELIVERY

FAST AND EFFICIENT DISTRIBUTION
FREE SHIPPING 24X7 CUSTOMER CARE

CUSTOMER FRIENDLY RETURN POLICY
CASH ON DELIVERY / EMI MORE CATEGORIES

EQUAL EMPHASIS ON BACK-END PROCESSES AS WELL AS FRONT-END USER EXPERIENCE!

Flipkart seamlessly combines all the above to create a delightful shopping experience for all our customers.

But what really sets us apart?

With a passion for customer delight… We deliver over 50,000 smiles, everyday…

People who make it happen

TECHNOLOGY / ENGINEERING

CATEGORY MANAGEMENT

CUSTOMER SUPPORT

Team of 4800+

PLANNING / ANALYTICS

WAREHOUSING / PROCUREMENT

LOGISTICS

What does it take to fulfill an order?

A typical Order flow

A glimpse of the problems we solve

• Relevance
• Data Mining • Pricing: Game Theory

• Optimize
for shipping cost & delivery time; (TSP) • Track every paisa (Accuracy is paramount, while still scaling up) • Predict inventory

• Website

• Applications

• Collaborative
• Security, Fraud
detection filtering, machine learning, data mining

• Best success That’s how we make it happen! • 200 GB of logs
rates in India analyzed to recommend products

All this & more at web-scale
 

Our store is open 24X7
Real-time response users

Every page load makes 80-90 service calls (network

resources) to serve a page in less than 200 ms

Serve a few million pages every single day

2.5 M sessions created everyday

 

High availability – achieve 99.999% availability Ability to handle Slashdot & TV ad effects

The Flipkart Culture
Meritocracy Ownership & Accountability Impact: Customer & Business Understanding Open culture promotes courage
Everybody is open to question

Freedom
“Engineers decide technologies/tools”

Bottom-up culture
Inputs sought even for stuff like new office

Team Work
Help others grow & demand the best from all

Experiment
Make mistakes, but improve constantly

If you had a choice, would you want to join the Google of today, or of 1998 ?

Join a company to make it successful, or join a successful company?

Food for thought…

Why Flipkart?
We’re extremely well-funded.

We’ve been operationally profitable before focusing on expansion.

Chances are – your dad’s heard about us already (or will very soon!)

We’re making e-commerce happen in India. (Our product gets used by your friends and family.

But that’s not all…

We are the startup:
  

Why Flipkart?

Your work reaches users in days, not years The fun reasons! Best performers see rapid career growth Unlimited exposure - You, not the company, defines your limits

     

The best of the talent in the industry You get to choose your laptop: MacBook Pros or i7 Serious Revenues | Very rapid growth We’re changing how Indians buy – TODAY! Open culture – take initiative & drive changes No dress code & flexible timings


PlayStation: play anytime of the day!
Table Tennis, Foos Ball, bean bags, evening samosas – you name it!

Comp and Benefits
   

On offer: Rs. 11.5 lakhs gross per annum Designation: Software Engineer Location: Bangalore Benefits:  Stock Options worth Rs 1Lakh – Benefit from our massive growth  Medical coverage, accident insurance  Relocation expenses + initial accommodation  Food – all day long  Foos-ball, Gym, Table-tennis, Carrom, PlayStation, Adventure club, Friday soccer …  Flexi timings – we mean it! No dress code Great engineering work that makes business impact

But it’s not all work…

Would you like to be a part of this incredible growth story?

Vallieswaran Vairavan IIT Chennai Software Development Engineer

“I like fact that in Flipkart every one is a geek, our EM, VP and even CEO can code. In Flipkart you are allowed to choose any languages and technology to solve problems in fast and scalable fashion. in Flipkart we enjoy coding and gaming together.”

Prasann Shah DAIICT Software Development Engineer

Two year back my journey started with Flipkart and till date its full of thrill. It''s a really cool place to work if you enjoy coding and chilling.

Santosh Dwivedi IIT Bombay Tech Lead

“Here we combine the best of both the startup world and established companies. This has meant the freedom to make my own decisions and realize them methodically to improve customer experience. You feel more connected to the user and can see the difference our work directly makes to our millions of users. To be part of such great talent pool working towards something big has been fantastic!”

Kaushik D PESIT, Software Development Engineer “Innovation, encouragement of out of box thinking and proactive-ness are some of the qualities that Flipkart stands by. The congenial atmosphere at work, the cordial nature of fellow workers and the support and guidance of our management, make working at Flipkart a pleasurable experience.’

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