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Social Enterprise Session 2

Sarah Stevenson

Module Aims
to support the learner in identifying what constitutes Vision, Mission and Values and their importance in the context of Social Enterprise

By the end of this session you will be able to: Identify the need for Social Enterprise to have clear Vision, Mission and Values Understand the differences between Vision, Mission and Values Reflect on the Vision, Mission and Values of your own organisation

Vision what is it?

the guiding principle for a social enterprise its the reason why states the core purpose of the business inspires stakeholders to become involved with a Social Enterprise ensures stakeholders to remain committed to a Social Enterprise a long-term principle

Visions should
be inspirational and aspirational be memorable be defined from the start be clear be used as a framework for monitoring and evaluation

Example vision
Organisation Statement To offer homeless and vulnerably housed people the opportunity to earn a legitimate income

The Big Issue


Social enterprise will be recognised as a successful business model at the heart of communities

Mission what is it?

a practical statement
informs how and what a Social Enterprise must do to deliver its mission may change with time
If the business plan can be considered the road map of your social enterprise and the vision is the direction in which you are going, then the mission statement consists of the street signs to get there Alter, KS 2000.

Example Mission
Organisation Statement Our mission is to be the voice of social enterprise, through being a progressive, authoritative body that brings together all types of social enterprises in the UK.

Social Enterprise Coalition


RISE will work to improve the trading and operating environment for social enterprise development in South West England.

Vision & Mission the difference

Vision Mission

What Key Characteristic Time Frame

The dream Inspirational, clear, easily communicated Long term

The plan Identifies how the dream will be fulfilled Short Medium term

Activity 1 identify the vision and mission of the Social Enterprises that you identified in module 1

Values are principles that are used to determine our behaviour. All Social Enterprises should have a value statement that underpins and guides their practice

Everybody involved with the Social Enterprise needs to be committed to the expressed values.
Commitment to values may be shown through:- the behaviour of people (employees, customers, members, directors, stakeholders) - the culture of the Social Enterprise - written policies and procedures - governance documents

Example Values
Organisation Statement Self-help Self-responsibility Democracy Equality Equity Solidarity Openness Honesty Social responsibility Caring for others Creation of an equal and just society Creation of a sustainable society Embedding values in business and in society as a whole Creating positive communities

Co-operatives UK

Ethical Property Plc

Activity 2
What are the Vision, Mission and Values in your workplace? Where and how are they communicated? Do they reflect the nature of your organisation? If they are not explicit, find a similar organisation where they are clearly defined. Record your thoughts in your learning journal.

BBC: Vision, Mission and Values

Our vision To be the most creative organisation in the world. Our mission To enrich people's lives with programmes and services that inform, educate and entertain. Our values Trust is the foundation of the BBC: we are independent, impartial and honest Audiences are at the heart of everything we do We take pride in delivering quality and value for money Creativity is the lifeblood of our organisation We respect each other and celebrate our diversity so that everyone can give their best We are one BBC: great things happen when we work together

Alter, KS 2000 Managing the Double Bottom Line: A Business Planning Reference Guide for Social Enterprises. Pact Publications. BBC The Big Issue - Cooperatives UK - Ethical Property Plc - Rise Social Enterprise Coalition -

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Author Institute
Sarah Stevenson

University of Plymouth
Social Enterprise: Vision, Mission & Values
PowerPoint Presentation May 2011 Level 4 UKOER, LFWOER, UOPCPDLM , Social Enterprise, Work Based Learning Continuous Professional Development , CC-BY-NC-SA

Description Date Created Educational Level Keywords Creative Commons License

University of Plymouth, 2010, some rights reserved

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