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Study of END to END functioning of Integrated Reporting Portal 360

Richa Tibarewal PGDM 08IT063 Batch 2008-2010

Supervisors : Mr. Rithin Das K Faculty Guide: Prof. Anil Kumar Dr H Halve


A sneak peek into the Company

Bharti Airtel is one of Indias Leading private sector providers of telecommunications services. The brand Airtel comes from Bharti Airtel Limited All the backhand IT solutions for Airtel are provided by IBM The business at Bharti Airtel has been structured into three individual SBUs

Mobile Services Airtel Telemedia Services (ATS) Enterprise Services

Bharti Products and Services

Bharti has a diverse business portfolio and has created global brands in the telecommunication sector. Retail business as Bharti Retail Pvt. Ltd. Under a MoU with Wal-Mart

Launched Bharti AXA life insurance company Ltd.

Mobile and fixed wireless services using GSM

Products & Services Continued

End to End solutions to Corporate customers

National & international long distance services to carriers

Provide Broadband & Telephone Service

Specialist in..





Objective of Study
The purpose of this study is to present my understanding of the nature of business and organization, and the implications it has on both current reporting as well as on the future IRP 360 based reporting support that can be provided for these over time. The business requirement is to be able to standardize various reports and have consistent and scalable solution which can cater to various reporting requirements of the business.

Team Structure for the Project

Steering Committee Program Manager Project Manager

Reporting Team

Database (DB2) Team

ETL Team

Business Analyst

IRP 360 Home page

Schematic Framework- Architecture

Reporting Tool MOLAP Cubes Staging Area

Extraction & Staging

Database tables

Source System CRM Db2 BI Arbor Files

Security issue

Server overloading

Need for a portal

Restricted Rights

Space constraint

IRP 360

Pre & Post IRP 360 Scenario

Huge E-mails Capacity No server Uploaded issue on server Post IRP 360 Pre Easily Personally accessible No time Meetings lag issue

Cheaper Calls

Report Fetched updated daily through URL

Key Functionalities of IRP 360

Access rights management Sorting Flagging Graphical representation & Drill down Alerts functionality Rejection process Save all/ Print all Backup & Archival policy as per requirement

Employees lacked knowledge
Conduct a workshop about how to access the portal Spread awareness

New KPI definitions in the source system are not under the scope of IRP 360, they are to be taken care by respective source system owners. Data inconsistency may have impact on the figures reported on the portal. Reports will not be accessible via mobile devices/Blackberry Will not be accessible outside Bharti LAN intranet

Web Links: o.html Books: Actionable Web Analytics: Using Data to Make Smart Business Decisions by Jason Burby, Shane Atchison, and Jim Sterne Airtel internal documents

Thank You

Sometimes Questions are important than answers