136: Kunal Thakur 135: Nirav Thakkar 88: Naseerudin idiris : Kiran Darekar

 Services

marketing is marketing based on relationship and value. It may be used to market a service or a product.  7 P’s  Use is inseparable.  Services do not possess material form.  Use of a service is inherently subjective.

 DEFINATION  Hotel is defined by British low as a place where a Bonafide traveler can received food and shelter. . provided he is in the condition to pay it and is in a fit condition to be received.

 The hotel industry in India is one of the fastest growing sector of our economy. It is valued at $23 million (Rs. .  The hotel industry in India seconds China in the Asia Pacific region.  It is one of the oldest endeavor. The Hotel Industry originated in the 6th century B.11976 crores).C.

Intangibility Hotel Services Heterogenity Inseperability Perishability .

MARKET SEGMENT • • • • • • Economy / limited services hotels Mid Market Hotels All suite Hotels Time share Hotels Executive Hotels Luxury / Deluxe Hotels .

According to Size  Small Hotels (150 rooms)  Medium Hotels (up to 299 rooms)  Large Hotels (up to 600 rooms) Large Hotels (above 600 rooms)  Extra .

Level of Services  World Class Services  Mid Range Services / Limited Services Hotels  Economy .

Ownership and Affiliation  Independent Hotel  Chain Hotels Hotels  Franchisee .

According to Star  One Star (*)  Two Star (**)  Three Star (***)  Four Star (****)  Five Star (*****)  Five Star Deluxe (*****deluxe) .

24 hour Services :  Business Centre  Concierge Services  Doctor on call  Duty Manager  In-Room Dining  Laundry and Pressing .

a Lounge and a Bar Art Gallery Baby Sitting Service 4 . Foreign Currency Exchange Gymnasium Restaurants.

Strength s • Natural & cultural diversity • Demand-Supply gap • Govt support • Increase in market share • Poor support infrastructure • Slow implementation • Rising income • Open sky benefits • Fluctuation in international tourist arrival • Increasing competition Weaknes s Opportu nities Threats .



Africa. Taj is recognised as the premier Hospitality provider.Australia.    .Sri lanka.USA. 1903. Innovator in dining:.Italian .  Taj Hotel established on December16. 18 International Hotels in the Malaysia.Taj was the first to introduce thai. Taj Hotels resorts &places comprises 57 hotels in 40 location across india.UK.Mexican into the country.

The only way to do it is to either acquire premium hotels or enter into management contracts.  Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presence. Apart from strengthing our position in the domestic market.increase domestic dominance and create value for all stakeholders. We have adopted a vision to make Taj brand more popular in the International. .

adding to and complementing the brand   There  The . was a proliferation of the Taj Presidency hotels not only in new cities. action plan is more opportunities. but also smaller towns.A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment.

specialized treatment rooms. Latest cardico vascular machines. Waterfall The beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men &women.  Health & Fitness facility to its Guests.    . strengthtraining equipment. swimming pool. Spa also includes steam rooms &sauna. Gardens.

The Taj Taj .Luxury. Business Hotels offer contemporary business facilities and modern conveniences and are located in the heart of India’s key commercial cities and towns. Taj Luxury Hotels offer lavish accommodation. Leisure and Business.The brand “Taj Hotels Resorts and Palaces” comprises 58 hotels across India and 17 hotels globally. gourmet specialty restaurants and bars. Leisure Hotels are targeted at family holidays and include beach resorts. palaces and historic and pilgrim centres with a wide variety of activities for all age groups. fitness centres and spas and well-equipped business and banquet facilities. garden retreats. The hotels are grouped into 3 categories .

Brand loyalty Credibility Huge Reputation Patent protection High cost service Not proper network in semi-urban Lack of safety measure .

Rising income Globalization New Geographical location Fluctuations in international tourist arrivals Increasing competition Terrorism .

Low otherwise) .Porter’s Five Forces Analysis Suppliers • Many available suppliers •THREAT: LOW Potential Entrants Global hotel groups entry •THREAT : MODERATE Industry Competitors • Oberoi groups • Leela group of hotels • THREAT: HIGH Buyers • Global tourists •Medical tourists •Industrialist people THREAT: MODERATE Substitutes Customer Need • Good Hospitality • Hygiene food and environment • Small lodges •THREAT: HIGH (because of new class.

After entering into strategic marketing alliances with Silver sea Cruises and Korea's Shilla Hotels & Resorts. Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels & Resorts. one of the largest international hotel groups in Japan. Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan.  .

a Taj Hotel in February 2006. . which owns and operates Taj Hotels. acquired the 100-room W Sydney from the Harileela Group for A$36 million. The Indian Hotels Company Limited (IHCL). The property was re-launched as BLUE Sydney. Resorts and Palaces.

the increase in the need for accommodation has hugely increased the demands for hotels which in turn has boosted the growth of the hotel industry in India. The arrival of low cost airlines and the associated price wars have given domestic tourists a host of options. Thus.       Growth in the Indian tourism industry has fueled the growth of Indian hotel industry. . The thriving economy and increased business opportunities in India have acted as a boon for Indian hotel industry. Also India has been ranked as the fourth most preferred travel destination from 167 countries There is a boom in the overall economy. The 'Incredible India' destination campaign and the recently launched 'Atithi Devo Bhavah' (ADB) campaign have also helped in the growth of domestic and international tourism and consequently the hotel industry.

 Hospitality experts believe That the Indian hotel industry Will witness higher than usual growth in the coming peak season.  There  The . was an increase of 15 % in the number of international tourist arrivals in India and 14 % in the forgien exchange earnings in the first quarter of 2006 as compare to the same period last year. non-luxury segment in particular has been parking up with more and more investors spotting the demand supply imbalance and growth in spending among middle-class Indian.

and have policies and practices in place to retain quality employees. The outlook for the hospitality market in India is optimistic . The thriving economy and increased business opportunities have acted as a boon for Indian hotel industry.   . Hospitality organizations will have to find alternative avenues to attract and hire employees.