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BY:Sumit Chakravorty Vivek Sharma Shuchita Bhutani Priyanshu Chauhan
Travel & Finance “Do whatever you think best. Home Appliances. but be best at whatever you do” . Insurance.BAJAJ Automobiles. Lighting. Iron & Steel.
actions over words and common good over individual gain. in 1942. KAMALNAYAN BAJAJ. He valued honesty over profit. .HISTORY Founded in 1926. The man behind BAJAJ: JAMANALAL BAJAJ. diversified it into various manufacturing activities.
1931. RAHUL BAJAJ took charge of business in 1965 Worth US$ 3 billion . 1945. started as sugar manufacturing factory. turned as the BAJAJ AUTO.
Organisation Structure Chairman & MD: Rahul Bajaj Vice Chairman: Madhur Bajaj Executive Director: Sanjiv Bajaj Top: Rahul Bajaj Left: Madhur Bajaj. Right: Sanjiv Bajaj .
Bajaj Auto Ltd. Bajaj Allianz Life Insurance Company Ltd. Bajaj International Pvt Ltd. . Companies Bajaj Electricals Ltd. Bajaj Allianz General Insurance Company Ltd. Bajaj Auto Finance Ltd.
Columbia. Mexico. . Central America. Bangladesh. More than 5 lakh units get exported every year.INTERNATIONAL BAJAJ Distribution Network covers 50 countries. Peru & Egypt. Largest exporter of two-wheeler. Dominant presence in Sri Lanka.
Export Destinations .
DIFFERENT SECTORS FINANCE & INSURANCE ELECTRICALS AUTO .
Rural Insurance BAJAJ ALLIANZ LIFE INSURANCE – Easy Life Plus Pension Plus Amar Suraksha . Health Insurance.INSURANCE & FINANCE BAJAJ ALLIANZ GENERAL INSURANCE – The country’s leading private insurance company Is a joint venture between BAJAJ AUTO & ALLIANZ SE Asset Insurance.
Other Insurance Sectors are – Health Insurance Motor Vehicle Insurance Corporate Insurance Shopkeepers Insurance Travel Insurance .
BAJAJ ELECTRICALS Corporate Vision of Bajaj Electricals – We aim to bring greater happiness to our customers by improving their quality of life. while enhancing stakeholder value. .
Bajaj Electricals has 5 major strategic business units – Home appliances Fans Lighting Luminaries Engineering and related projects .
. 2006-2007.2001 crore company in the next couple of years. Net sales of Rs.1078.61 crore.38. BEL has aggressive expansion plans and it plans on becoming a Rs. Net profit stands at Rs.86 crore for the year ended 31st March.
BAJAJ AUTO Learning. Speed and Transparency Manufacturers of Scooters. Bajaj Auto came into existence on November 29.and three-wheeler maker. Motor Bikes. It is India's largest and the world's 3th largest two. . Perfection. 3Wheelers. Innovation. 1945. but from 1959 it started manufacturing of two wheelers in the country. Initially it used to import the two wheelers from outside. Spare parts.
. indicating the highest level of safety of depositors' money. Over 6.Bajaj Auto Finance Limited (BAFL) 12 years of experience Flexible hassle-free loans. One of the largest retail financing companies in India.000 Bajaj Auto and consumer durable dealerships and 60 branch offices Over 10 lakh satisfied customers Rating of FAAA. by the Credit Rating and Information Services India Limited (CRISIL).
Bajaj Spirit .Bajaj Sunny 1997 .Kawasaki Bajaj Boxer 1998 .Three-wheeler goods carrier 1972 – Bajaj Chetak 1990 .Timeline of Products 1971 .Kawasaki Bajaj Caliber.legend.
Bajaj Pulsar 2004 . New Bajaj Chetak 4-stroke 2006 .Bajaj CT 100.Bajaj Discover 150 . Bajaj Wind 125. Bajaj Pulsar 220 DTS-i. XCD 125 DTS-Si 2008 .Bajaj Discover 135 DTS-i . Bajaj Pulsar 150 DTS-i UG IV. Bajaj XCD 135 cc. Kawasaki Ninja 250R 2010 .Caliber115. 2001 . Pulsar 2003 .sport (upgrade of existing 135 cc model) 2009 .Bajaj Platina 2007 .Bajaj Pulsar 135. Bajaj Pulsar 180 DTS-i UG IV.Eliminator. Bajaj Kristal. Bajaj Discover 100 DTS-Si.Bajaj Pulsar 220 DTS-Fi .Bajaj Pulsar-200(Oil Cooled).
. mini car for intra-city urban transportation 2012 .KTM Duke 200. launch of 125 cc bike. Discover 125ST. 2011 .Bajaj RE 60. launch of 200 cc bike.Bajaj Pulsar 200 NS. launch of 200 cc bike from the KTM stable 2012 .Bajaj Discover 125 2012 .
MERGERS AND ACQUISITIONS Reported by The Economic Times. Bajaj has a merger with Kawasaki(India) and is the main distributor of Ninja. Bajaj is looking for acquistions of Triumph Motorcycles or Ducati. .
SWOT Analysis StrengthS Highly experienced management. Extensive R & D focus. Not a globally recognizable brand (unlike the JV partner Kawasaki) . Widespread distribution network. WEAKNESSES Still has no established brand to match Hero Honda's Splendor in commuter segment. Not a global player in spite of huge volumes. High performance products across all categories.
Margins getting squeezed from both the directions (Price as well as Cost) TATA Ace is a serious competition for the three-wheeler cargo segment. Growing world demand for entry-level motorcycles especially in emerging markets THREAT The competition catches-up any new innovation in no time. .SWOT Analysis OPPURTUNITIES Double-digit growth in two-wheeler market. The growing gearless trendy scooters and scooter market. Threat of cheap imported motorcycles from China. Untapped market above 220 cc in motorcycles.
Bajaj RE60 from Bajaj Auto Ltd. .FUTURE GOALS Along with Renault they are ready to launch there new concept car ‘Bajaj lite’. which will soon make its way to the Indian automobile market. The company has finally stepped into the four wheeler segment of the Indian. is the much awaited car.
They firmly believe in providing the customer “ VALUE FOR MONEY.FOR YEARS” through there products & services.Conclusion Bajaj is India’s largest automobile manufacturer. Quality. safety & service has been given as much considerations as productivity. cost & delivery .
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