You are on page 1of 46

San Francisco Macromedia Users Forum

2006 Not Found


Mike Linksvayer
Let's get the hype out of the way...

Let's get the hype out of


the way....
About Creative Commons

• Non-profit started in December 2002


• http://creativecommons.org
• Dedicated to promoting reasonable copyright
• Makes available standard licenses and tools that
enable creators to make their works available on
more flexible terms
• Enables “some rights reserved”, rather than “all
rights reserved”
• Uses private, voluntary tools to create a public good -
Core Licensing Suite:
Creator/Licensor chooses license options

Every Creative Commons licenses allows the


world to copy and distribute a work provided
that the licensee credits the creator/licensor

In addition creator/licensor may apply the


following conditions:

NonCommercial

No Derivatives

ShareAlike
Simple License Generator
License Property Breakdown
Simple License Generator
Internet Archive

Free Hosting for CC works

http://www.archive.org/
Creative Commons Search
Creative Commons Metadata Example
<rdf:RDF xmlns="http://web.resource.org/cc/"
xmlns:dc="http://purl.org/dc/elements/1.1/"
xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#">

<Work rdf:about="http://example.com/article.html">
<dc:title>An Example Article</dc:title>
<dc:date>2003-10-01</dc:date>
<dc:type rdf:resource="http://purl.org/dc/dcmitype/Text" />
<license rdf:resource="http://creativecommons.org/licenses/by-nc-sa/2.5/" />
</Work>

<License rdf:about="http://creativecommons.org/licenses/by-nc-sa/2.5/">
<permits rdf:resource="http://web.resource.org/cc/Reproduction" />
<permits rdf:resource="http://web.resource.org/cc/Distribution" />
<requires rdf:resource="http://web.resource.org/cc/Notice" />
<requires rdf:resource="http://web.resource.org/cc/Attribution" />
<prohibits rdf:resource="http://web.resource.org/cc/CommercialUse" />
<permits rdf:resource="http://web.resource.org/cc/DerivativeWorks" />
<requires rdf:resource="http://web.resource.org/cc/ShareAlike" />
</License>

</rdf:RDF>
Rights Description Use Cases
Discovery

Expression

Commerce

Management(1)
Rights Description vs. Rights Management(2)

Copy/Use promotion vs. Copy/Use protection

Encourage fans vs. Discourage casual pirates

Resource management vs. Customer management

Web content model vs. 20th century content model

Not mutually exclusive in theory.


Why Semantic Web?

Small organization, no central registration for every


license

Decentralization: Let a thousand search engines bloom;


web as API

Existing RDF tools could take advantage of CC RDF


Why RDF-in-HTML comments? (yuck)

Considered:
• Robots.txt-like
• HTML meta tags
• LINK to external RDF file

RDF-in-HTML comments wins because


• Metadata colocated with human visible HTML, only
single copy & paste for licensors
• Full power of RDF

Metadata colocated with HTML even better (coming


soon)
CC Search History I

Postgresql/tsearch2/python prototype (early 2004)

Sloooowwwww, but did what a prototype should do


CC Search History II

CC-Nutch (late 2004)

Nutch aims to be open source search engine


comparable to commercial web scale search
engines

Built on top of Lucene full text index

CC plugin only ~500 lines of code (not counting UI,


CC-required additions to Nutch core)

http://search.creativecommons.org uses Nutch, >1m


CC-licensed pages indexed
CC Search History III

Yahoo! Search for Creative Commons (early 2005)

Search CC-licensed subset of Yahoo!’s index (~15m*


pages)

*very rough guesstimate


CC Search History IV

Google CC search (November 2005)

Search CC-licensed subset of Google’s index (~45m*


pages)

*very rough guesstimate


CC Search History V (the future)

Better metadata formats

Image and Video search

Derivatives search

Content commerce search

“Live” web search

“Management” (desktop, workgroup)

Semantic mashups
Future CC metadata formats

“Semantic XHTML” AKA “lowercase semantic web” AKA


“microformats” (now)

<a rel=“license” href=“


http://creativecommons.org/licenses/by/2.5/”>

“Hard Core Semantic XHTML” AKA RDF/A AKA


XHTML2 metadata (in working group)

GRDDL (gleaning resource descriptions from dialects of


languages)
Image and Video search

Better metadata formats

Image and Video search

Derivatives search

Content commerce search

“Live” web search

“Management” (desktop, workgroup)

Semantic mashups
Searching for Derivative Works
Creative Commons (0)
Creative Commons (0)
Creative Commons (0)
Creative Commons (0)
Derivatives search

RDF/XML snippet:

<dc:source
rdf:resource=”http://ccmixter.org/media/files/victo
r/3385”/>

Query like Yahoo! link: search or Technorati Cosmos


search

source:http://ccmixter.org/media/files/victor/3385

“Who sampled this” as the new “who linked to this”


Content commerce search

Transaction costs should be low even if rights are


reserved

Commercial terms and other commerce described by


metadata associated with a work

Find me work I can use at a price I can pay for


usage rights
warranty/paper trail (even if rights not reserved)

Reintermediate consumer and creator


“Live” web search (feeds)

Feeds are explicitly metadata-rich (unlike typical web


page)

Existing blog search ignores metadata

Web search will become more like blog search, vice


versa?
“Management” (desktop, workgroup)

Desktop search (OS-level)

Content creation and media player integration

XMP (Flash 8 support?)

Semantic Wikis
Semantic mashups
Issues for Semantic Search on the Public
Web
Metadata quality

Trust

Scalability

Usability

Compatibility

Critical mass

State of the art IR works very well – high expectations!


Issues for Open Licensing and Flash

CC is for “content”, offers broad range of choices

Free/Open Source licenses have code covered very well

Flash can be used for pure content (e.g, movies), pure


software “applications”

Flash developers and designers come from a different


pool than software developers, different mindset.
Maybe?

Flash development customers need to be educated


about CC and open source
Non-Issues for Open Licensing and Flash

Tons of CC-licensed content (images, music, video)


available for use in your next Flash production!
San Francisco Macromedia Users Forum
2006 Not Found
Mike Linksvayer

Questions, feedback, flames:


ml@creativecommons.org

http://developer.creativecommons.org