You are on page 1of 36

COMPANY PROFIL

In 1994 the group introduced India’s first ever branded jewellery Gili. Rated
as a super brand, the brand still ranks as one of the top ten jewellery brands
in the country. Over the years the group has launched many other superior
brands and today it successfully manages over five of the ten best-known
jewellery brands in India.
Gitanjali ups stake in Gili India to 65%.

About Gitanjali Group

• Establised in 1966, Gitanjali Gems Ltd (GGL) is one of the earliest diamond
houses in India.
• GGL is the only company, which retails some of the reputed brands like
Gili, Nakshatra, Asmi and D'Damas thru its arms.
• New Delhi: Integrated diamond and jewellery manufacturer and retailer
Gitanjali Gems Ltd today said the company has acquired the Mumbai-based
Gili India Ltd (GIL).
Mehul Choksi, CMD, Gitanjali Gems

• Mehul Choksi, CMD, Gitanjali Gems said, “Over the next year, we will buy
out the shares of all our associate companies to make them our subsidiaries.”
• As per the previous shareholding pattern, 40% of Gili was owned by
Gitanjai Gems (now 65%) and 20% was held by Mr Choksi.
About Gili
• Branded' jewellery was unheard of in India until Gili came along.
• Gili Jewellery, an 18 karat diamond studded brand, was launched in 1994.
This ushered in the birth of branded jewellery in India .
• Gili's research, aimed at finding out the level of acceptance for 18 carat
diamond and colored stone studded jewellery, revealed there was are mark
able gap in the Rs 2,000-10,000.
• Gili offers a wide range of 18-carat gold and diamond jewellery that has
been designed to appeal to the contemporary Indian women. The prices
range for 18-carat gold and diamond jewellery, from Rs 5000 to Rs 15,000
depending on the pattern and exquisite work.
• Introduced in 1995, the Gili range was launched as more
`wearable'jewellery, as opposed to the kind you stored in your `locker'.
• In 1997 Gili introduced Rivaaz, a collection of ethnic Indian jewellery. The
brand has also come out with a range of 24-carat jewellery with a
guaranteed.
The Brand Factory
BIRTH OF A BRAND
• In 1994 Gili group introduced India’s first ever
branded jewellery.
• Gili rated as a super brand, the brand still ranks as one
of the top ten jewellery brands in the country.
• Gili’s primary brand value is “Genuine diamond and
gold jewellery at affordable prices.”

SUPER BRAND
• The grand moment arrived in 2003 when an inevitable
occasion marked yet another milestone and a
landmark in Gili's book of conspicuous success, grand
performance and remarkable recognition.
KINDS OF PRODUCT
Rings

Price: From Rs.4,000.00 up to Rs.29,425.00

Pendentants

Price: From Rs.3,125.00 up to Rs.61,650.00

Earings

Price: From Rs.7,475.00 up to Rs.49,125.00
Bangles / Bracelets

Price: From Rs.3,475.00 up to Rs.59,125.00

Two Tones

Price: From Rs.3,125.00 up to Rs.24,075.00

Color Stone Sets

Price: From Rs.5,425.00 up to Rs.46,150.00
Sets Category

Price: From Rs.3,125.00 up to Rs.24,075.00

More Collections
• Valentine Commitment
• Chinese Zodiac
• Sign Zodiac
• Gili Teens
• Corporate Gifts
• Gold Coins
• Silver Coins
• Pendants
LOCATIONS
Gili Stores in India
• Gili has its presence in the
following cities of India in 256
outlets of which 3 are exclusive
stores. Gili is spread throughout
the cities of India.
• Gili stores are run well with a
strength of 7-10 executives & a
head of the outlet.
Gili Stores in Mumbai :-

1) AKBARALLYS – 2 out lets ( Fountain and Chembur Naka)

2) ASIATIC – 1 Out let (Churchgate)
3) CITI PLAZA – 1Out let (Santacruz)
4) JUST IN VOGUE – 3 Out lets (Worli, Mumbai Central, Lower Parel)
5) LIFESTYLE – 5 Out lets (Lower Parel, Malad (W), Link Road, Mulund (W)
6) PANTALOONS – 2 Out lets (Lower Parel, Oshiwara)
7) SHOPPERS' STOP - 7 Out lets (Andheri (W), Bandra (W), Kandivali (W),
Vile Parle (W), Chembut, Mulund (W))

8) WESTSIDE – 4 Out lets (Huges Road, MG Rd, Oshiwara, Andheri Link Rd)
9) GILI WORLD (AIRPORT) – 1 Out let (Santacruz Airport)
MANUFACTURING
PROCESS
• DESIGN
• COMPUTER AIDED DESIGN (CAD)
• COMPUTER AIDED MANUFACTURING (CAM)
• MASTER MAKING
• RUBBER MOULD
• MOULD CUTTING
• WAX
• CASTING
• FILING
• TUMBLING
• DIAMOND BAGGING
• SETTING
• POLISHING
• FINISHING/PLATING
• QUALITY CONTROL
ADVERTISING
• Advertising Campains :
Equus Red Cell(Advertising Agency), Fort, Mumbai.

• Other Campains :
Giving diamond ball to the captains of all the teams of the IPL series.

• Current events :
Gili Launches the 'Heart of Gold' and Gili Turns 10
SEASONAL
ADVERTISEMENTS
BRAND AMBASSADOR
Bipasha Basu Pose for Gili Jewels

"Diamonds are a girl's best friend and Gili
offers a wide range of diamonds to
choose from. I hope this association is
amiable and mutually profitable," Bipasha
said in a press statement.

Huge Scan going by the promos of
‘Bachna Ae Haseeno’.
MARKET SHARE
• Gili on expansion spree - To go
international; launches premium
jewellery THE Mumbai-based House
of Gili is making its foray into the
international market by teaming up
with retailers like Damas (for the
UAE market) and Marina B (for the
Swiss market) to have retail outlets
in malls and hotels all over the
world.
• With an investment of Rs. 2.5 crores,
the brand is expecting a sale of about
$3 millions in the first year.
• Mr. Shailesh Sangani, Managing
Director, Gili, said, ``We will sell
our jewellery under our own brand
name, unlike others who export their
products.''
• Gili is currently valued at Rs 85 crore and enjoys a 45 % market
share among branded jewellery.
GILI IN PRESS
Advertisement
• Valentines Day
• Personalised Heart
• Aamar Sonar
• Superband
• Rakshabandhan
• Corporate

News
• For my one and only...
• Getting Gili going
• Gili-From'brand'-to-'Superbrand
• Gili Launches the 'Heart of Gold'
• Golden rules for gifting
• Heart Powers
• Gili Saga
• Gili Turns 10
STRATAGIES
GILI PROMISE:

• Gili, despite this formidable barrier, was
able to build trust in the consumer's mind
with its consistently high quality, fine finish,
diamond studded, and contemporary
designer jewellery.
• Gili was the first brand to start giving the
customer "Certificate of Authenticity" with
every piece of jewellery bought.
• Gili captured the heart of every Indian
woman.
• Gili is proud to be awarded the super brand
status making it one of the top hundred
brands in India.
GILI GUARANTEE :

• ISO 9001-2000 certificate-

• Certificate of Authenticity-

• Best Business Practice Certification-
Corporate gifts Collection:
Over the previous decade, Gili gift articles
for corporate occasions have been
epitomizing the art of classic corporate
gifting. Used time and again as a means to
realize strategic business associations, and
to observe the relationship between
eminent clients, Gili articles are a mark of
time-honored beauty and refined elegance.

Online Shopping:
Online shopping concept is also adopted by
Gili on Rediff, Bigbazar, websites
AFTER SALES SERVICE
• Exchange Policy
• Buy Back Policy

Most of Indian Jewellery Market is still with unorganized old fashioned
Jewellers. With rapid demand from the new generation urban Indians,
Lifestyle Jewelery has captured 27% of the total amount spent by
affluent Indians in Retail.
IDEAS TO MAKE
GILI BETTER
• A rigorous way
• Diamond Pendants, Rings or Bridal
Jewellery to attract more costumers.
• More retail outlets in cities
• Proper cost analysis for the customers
• Men’s accessories
• New series of momentums
• New unique products
• Festival Collection
THANK YOU