PRESENTATION ON DABUR COMPANY

PRESENTED BY:VANISHA TANIMA LEENA ISHA JANETH

INTRODUCTION

Dabur India limited is leading Indian consumer goods company.

Its humble beginning in bylanes of calcutta in 1884 as an ayurvedic medicines company, Dabur India Ltd has come a long way today to become a leading consumer product manufacturing in India. For the past 125 years we have been dedicated to providing nature based solutions for healthy and holistic lifestyle.

Through Daburs comprehensive range of products, we touch the lives of all customers in all age groups, across all social boundaries. This legacy has helped us to develop a bond of interest with our customers. That guarantees you the best in all products carrying the daburs name.

HISTORY

The story of dabur goes back to 1884, to a young doctor armed with a degree in medicine and a burning desire to serve mankind. This young man Dr.S.K. Burman laid the foundations of what is today known as Dabur India Limited. The brand name dabur is derived from the words Da for Daktar or Doctor or bur from burman. Dabur brand has stood for goodness through a natural lifestyle. Dabur has consistantly ranked among Indias top brand. The trust level that this brand enjoys are phenomenally high.

Dabur At a Glance

Dabur India Limited has marked its presence with significant achievements and today commands a market leadership status. Leading consumer goods company in India with turnover of Rs 2834.11 crore. 3 major Strategic Business Unit's, Consumer care division(CCD), Consumer Health Division(CHD) and International Business Division(IBD). 17 ultra-modern manufacturing units spread around the globe products marketed in over 60 countries.

Consumer Care Division

CCD addresses consumer needs across the entire FMCG spectrum through four distinct business portfolios of personal care, health care, home care & foods.

Master Brands

Dabur- Ayurvedic healthcare products.

Vatika- Premium hair care.

Hajmola- Tasty Digestives.

Real- Fruit juices and beverages. Fem- Faireness cream and bleaches.

9 billion- Rupee Brands: Dabur Amla, Dabur Chyawanprash, Vatika, Real, Dabur Red Toothpaste, Dabur Lal Dant Manjan, Babool, Hajmola and Dabur Honey. Srategic position of honey as food product leading to market leadership of 75%. Dabur Chyawanprash the largest selling ayurvedic medicine with over 65% market share.
Leader in herbal digestive with 90% market share.

CORE VALUES

VISION
Dedicated to the health and well being of every household

PRINCIPLES

OWNERSHIP
PASSION FOR WINNING PEOPLE DEVELOPMENT CONSUMER FOCOUS

TEAM WORK
INNOVATION INNOVATION INTEGRITY

STRATAGIC INTENT

Focus on growing our core brands across categories.

Reaching out to new geographies, within and outside India, and improve operational efficiencies by leveraging technology Be the preferred company to meet the health and personal grooming needs of our target consumers with safe, efficacious, natural solutions by synthesizing our deep knowledge of ayurveda and herbs with modern science

Provide our consumers with innovative products within easy reach Build a platform to enable Dabur to become a global ayurvedic leader Be a professionally managed employer of choice, attracting, developing and retaining quality personnel Be responsible citizens with a commitment to environmental protection Provide superior returns, relative to our peer group, to our shareholders

Dabur Products
1.

Health care products: Ayurvedic and natural products offers complete care. All products are time heritage of Ayurveda and backed by scientific test and trails.

Dabur health supplements include product like Dabur Chyawanprash of different flavors, honey & glucose.

Personal Care Products

Presents a range of Herbal & Ayurvedic Personal Care products, created to make you look and feel good. It covers categories like Hair care, Skin care & Baby care. Hair Care Products

Skin Care Products

Dabur Food Services

Dabur food set up a separate food services network in 1998. With the market understanding & research, Dabur foods developed a new brand called Natures Best which became the 1st brand of Dabur food services network. The company is now focusing on developing & introducing more products to strengthen its foray.

It includes natures best tomato ketchup & Cornflour.

Home Care Products

The range of home care products carefully developed to ensured that your living space not only looks good, but also smells good, all day long. It includes products like Odonil, Odomos, Odopic, Sanifresh shine & Dazzl.

OTC Products

Building on a legacy of quality & experience over 125yrs., Dabur India Ltd. Has introduced a slew of Ayurvedic Over The Counter (OTC) products, offering traditional Ayurvedic remedies in ready to use formats.
OTC products to address a variety of problems ranging from Women's Health to Baby Care and Cough & Cold to Rejuvenation.

Gastro intestinal enhancer

Memory

Cough & cold

Medicated oils

Baby care

Womens health

Rubs & balms

Dabur Ethical Products:

Stresscom (Antistress immune modulator)

Lung support

1.Broncorid (For the management of stable asthma and breathlessness) 2. Madhuvaani (Efficacy of Sitopladichurna with goodness of honey) and many others.

CORPORATE PROFILE

Dabur India Ltd is one of Indias leading FMCG Companies with Revenues of about US$750 Million & Market Capitalisation of over US$3.5 Billion. Dabur is today Indias most trusted name and the worlds largest Ayurvedic and Natural Health Care Company. It is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products.

Dabur's FMCG portfolio today includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Ral for fruit juices and beverages and Fem for fairness bleaches and skin care products.

Dabur today operates in key consumer products categories like Hair Care, oil care, health care, skin care, home care and foods.

The company has a wide distribution network, covering over 2.8 million retail outlets with a high penetration in both urban and rural markets. Dabur's products also have a huge presence in the overseas markets in the Middle East, SAARC countries, Africa, US, Europe and Russia. Dabur's overseas revenues stands at over Rs 500 Crore in the 2008-09.

The 125-year-old company, promoted by the Burman family, had started operations in 1884 as an Ayurvedic medicines company. Dabur India Ltd has come a long way today to become one of the biggest Indian-owned consumer goods companies with the largest herbal and natural product portfolio in the world. Dabur has successfully transformed itself from being a family-run business to become a professionally managed enterprise

DABUR WORLDWIDE

11 mfg. facilities in India. 2 main units Are at Baddi and Pantnagar.

17 factories across India & Abroad

PRODUCTS WORLDWIDE

Offices and representatives in Europe, UK, America and Africa

AA special herbal health care and personal care range successfully selling in markets ranging from the Middle East, Far East, North Africa and Europe

Inroads into several European and American markets that have good potential due to resurgence of the back-to-nature movement

Export of Active Pharmaceutical Ingredients (APIs), manufactured under strict international quality benchmarks, to Europe, Latin America, Africa, and other Asian countries. Export of food and textile grade natural gums, extracted from traditional plant sources

PARTNERSHIP & PRODUCTION

Strategic partnerships with leading multinational food and health care companies to introduce innovations in products and services. Six modern manufacturing facilities spread across South Asia, Middle East and Africa to optimize production by utilizing local resources and the most modern technology available.