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SMALL BUSINESS & ENTREPRENURSHIP COURSE OUTLINE

DR. SATIRENJIT KAUR JOHL

SBE COURSE OUTLINE


Nama Mata Pelajaran / Subject Name Kod / Code Status Mata Pelajaran / Subject Status Peringkat / Level Nilai Kredit / Credit Value Prasyarat (jika ada) / Prerequisite (if any) Penilaian / Assessment Tenaga Pengajar / Lecturer Semester / Tahun Diajar / Semester / Year Taught Hasil Pembelajaran / Learning Outcomes Perniagaan Kecil & Keusahawanan/Small Business & Entrepreneurship GAB 3093 Elektif Minor/Minor Elective Sarjana Muda / Bachelor 3 - Nil Coursework (Tests, Assignments) 60% Final Exam 40% Dr. Satirenjit Kaur Johl 4/2 At the end of this course, students should be able to: 1. explain the forces that are driving the growth in entrepreneurship 2. define the role of entrepreneurs in business 3. describe the elements of a business plan 4. develop a business plan 5. analyse the major pitfalls involved in managing a small business

SBE COURSE OUTLINE


Sinopsis Mata Pelajaran / Subject Synopsis This subject provides students with background knowledge of small business management and entrepreneurship. It explains the tools and techniques used in making a business venture a success. It also analyses the reason behind the success and failure of a business. Lect. Tut. Lab Chapter 1: Introduction: The Challenge of Entrepreneurship What is an entrepreneur? The benefits and opportunities of small business ownership 2 hrs 2 hrs The potential drawbacks of entrepreneurship What is a small business? How to avoid the business failure

Rangka Mata Pelajaran / Subject Planning

SBE COURSE OUTLINE

Building the Business Plan: Beginning Consideration Chapter 2: Strategic Management and the Entrepreneur: The Importance of Strategic Planning Strategic Planning Process Chapter 3: Choosing a form of Ownership: The sole proprietorship Partnership Corporations What is franchising? Types of franchising Benefits & drawback of franchising

7 hrs

4 hrs

SBE COURSE OUTLINE


Building the Business Plan: Marketing and Financial Considerations
Chapter 4: Creating the Marketing Plan: Determining customer needs and wants through market research Plotting a Marketing Strategy: How to build a Competitive Edge Choosing Marketing Strategy Marketing Mix Chapter 5: Creating Financial Plan: Basic Financial Reports Creating Projected Financial Statements Break-Even Analysis Chapter 6: Creating the Total Business Plan: What function does the business plan serve? Suggested Business Plan Format

7 hrs

4 hrs

SBE COURSE OUTLINE


Marketing for the Small Business: Building A Competitive Edge Chapter 7: Pricing for Profit: Pricing Strategies and Tactics The Effects of Pricing The impact of credit on pricing Chapter 8: Advertising and Promotion What is promotion? The goals of advertising Develop an advertising plan Chapter 9: International opportunities for small business

5 hrs

2 hrs

SBE COURSE OUTLINE


Chapter 10: Location and Layout: Key Criteria Location The basics of location decision Layout and Physical Facilities The Big Decision: Build, Buy or Lease

5 hrs

2 hrs

SBE COURSE OUTLINE


Managing People: The Most Valuable Resource Chapter 11: Human Resource Management Human Resource Planning Chapter 12: Leading and Managing the Growing Business Total Hours

5 hrs 2 hrs

42

SBE COURSE OUTLINE


Rujukan / Reference 1. Essentials of Entreprenurship and Small Business Management (2007), 5th Edition, Pearson Prentice Hall

1. Lambing P & Kuehl C.R (2005), Entrepreneurship,


Prentice Hall 2. Timmons & Spinelli (2003), New Venture Creationst Entrepreneurship for the 21 . Century, Mc Graw Hill 3. Dollinger (2003) Entrepreneurship-Strategies and Resources, Prentice Hall

Assignments & Coursework (60%)

Mid Semester Exam : 15% Quizzes : 10% Group Project: 10% Case Study Project: 20% Presentation: 5%