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Discover New Opportunities. Manage and Eliminate Threats.

SWOT Analysis
3/22/2013 Group-1 SWOT Analysis 1


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SWOT Analysis History SWOT Components Aim & Requirement of SWOT Analysis How to Use the Tool Brainstorming Activity Worksheet Analysis Summary
Group-1 SWOT Analysis 2


3/22/2013 Group-1 SWOT Analysis 3 .What is SWOT Analysis? A technique that enables a group or individual to move from everyday problems and traditional strategies to a fresh perspective.

which was called the SOFT analysis.  3/22/2013 Group-1 SWOT Analysis 4 .HISTORY  The technique is credited to Albert Humphrey . In 1964 F was changed to W and called SWOT analysis.

Internal Environment External Environment 3/22/2013 Group-1 SWOT Analysis 5 .

Strength Any existing or potential resources or capability within the organisation that provides a competitive advantage in the market. value. Subjects: • • • • Capabilities ? Competitive advantages ? USP's (unique selling points) ? Price. quality ? 3/22/2013 Group-1 SWOT Analysis 6 .

presence and reach? Processes and systems. Subjects: • • • • Lack of a clear company strategy Lack of training opportunities for using a new software Reputation.Weakness Any existing or potential force which could serve as a barrier to maintaining or achieving a competitive advantage in the market. etc? 3/22/2013 Group-1 SWOT Analysis 7 .

distribution 3/22/2013 Group-1 SWOT Analysis 8 . if properly leveraged. agencies. Subjects: • • • • Organisation’s geographic location New technology Market developments? Partnerships.Opportunity Any existing or potential force in the external environment that. could provide a competitive advantage.

or tight credit lines Political effects ? Loss of key staff ? 3/22/2013 Group-1 SWOT Analysis 9 .Threat Any existing or potential force in the external environment that could erode a competitive advantage. rising interest rates. Subjects: • • • • A new competitor entrant A recession.

Minimise weaknesses threats strengths and and eliminate 3/22/2013 Group-1 SWOT Analysis 10 . Take advantage of opportunities.Aim of SWOT Analysis 1. 2.

by asking and answering each of the four questions. many times: • How can we Use and Capitalize on each Strength? • How can we Improve each Weakness? • How can we Exploit and Benefit from each Opportunity? • How can we Mitigate each Threat? 3/22/2013 Group-1 SWOT Analysis 11 .Creative Use of SWOTs: The SWOTs are used as inputs to the creative generation of possible strategies.

Other Users of SWOT analysis SWOT ANALYSIS COMPANY BUSINESS UNIT JOB HOLDER 3/22/2013 Group-1 SWOT Analysis 12 .

 Want to launch a new business venture.  Market share is dropping.Who Needs SWOT Analysis? A Company  When revenue.  Industry conditions are unfavourable. cost and expense targets are not being achieved. etc 3/22/2013 Group-1 SWOT Analysis 13 .

Customer service can be better. etc Group-1 SWOT Analysis 14 3/22/2013 .Who Needs SWOT Analysis? A Department/Business Unit     When the team has not met its targets. A new business unit to pursue a new business. A new team leader is appointed.

Assigned to a new job.Who Needs SWOT Analysis? Job Holder     When supervisor has issues with work output. etc. New financial year – fresh targets. Job holder seeks to improve performance on the job. Group-1 SWOT Analysis 15 3/22/2013 .

Relation B/w the Components Strength Weakness Opportunity Threat 3/22/2013 Group-1 SWOT Analysis 16 .

How to do SWOT Analysis ? Step 1 Analyse Internal & External Environment Step 2 Perform SWOT Analysis and Document Step 3 Prepare Action Plans A SWOT analysis is useful only when action plans and strategies are developed from the results 3/22/2013 Group-1 SWOT Analysis 17 .

Always apply SWOT in relation to your competition . 3/22/2013 Group-1 SWOT Analysis 18 . and where it could be in the future.Rules for SWOT analysis Be realistic about the strengths and weaknesses of your organization when conducting SWOT analysis. SWOT should always be specific. Keep your SWOT short and simple. SWOT analysis should distinguish between where your organization is today.

ILLUSTRATION 3/22/2013 Group-1 SWOT Analysis 19 .

Benefits of SWOT Analysis    Solving problems Implementing change Developing strategies for achieving the organisation’s objectives and mission 3/22/2013 Group-1 SWOT Analysis 20 .

Brainstorming – key ingredient for SWOT SWOT analysis will be useful if:      You are thinking outside the box Availability of varied perspectives – group discussion Liberty to say your mind Willingness to break away from traditional methods Appetite for change Group-1 SWOT Analysis 21 3/22/2013 .

Some Brainstorming Rules Everyone must participate No idea is stupid. everyone’s contribution is valid and important Build on the ideas of othersYou don’t have to agree with anyone else use initial ideas as a jumping -off point for more ideas Be open-minded  Always ask questions Seek first to understand before being understood Have fun!!! 3/22/2013 Group-1 SWOT Analysis 22 .

SWOT ANALYSIS OF VODAFONE Strengths Strong presence allover the world. Huge company…. Zero market share. Weaknesses Lack of infrastructure and technology. Almost absence in many cities. Brand name. able to invest huge capital. 3/22/2013 Group-1 SWOT Analysis 23 .

3/22/2013 Group-1 SWOT Analysis 24 .SWOT ANALYSIS OF VODAFONE Opportunities Emerging market. Political pressures. Threats Highly competitive market. Focus on cost reduction improving returns. Technology.

Huge focus on marketing. 3/22/2013 Group-1 SWOT Analysis 25 .STRATEGIES & ACTION PLANS     Majority stake in Hutchison Essar in India. Expansion of services and operations. Introduction of customer oriented schemes.

Without a clearly defined objective. you do need a clearly defined objective. Clearly defining each category will help you better plan your overall strategies. Because the SWOT Analysis for the most part is a list making tool. instead of actively solving problems. it will be difficult to focus on the problem or plan a way to achieve your goal. • You should also make sure you separate opportunities that are external to the company with strengths that are internal to the company. 3/22/2013 Group-1 SWOT Analysis 26 .Inherent Weaknesses of the SWOT Analysis • First off. many times more energy can be consumed creating lists. it should be looked at as just one of the many productive tools to consider achieving objectives. • In order for a SWOT Analysis to work.

mp4 3/22/2013 Group-1 SWOT Analysis 27 .Summary Visioning-SWOT Analy sis.

3/22/2013 Group-1 SWOT Analysis 28 .THANK YOU……..