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Chapter 8

Performance Measurement and Information Management

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Key Idea
A supply of consistent, accurate, and timely data across all functional areas of business provides real-time information for the evaluation, control, and improvement of processes, products, and services to meet both business objectives and rapidly changing customer needs.

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

Information Management
If

you dont measure results, you cant tell success from failure If you cant see success, you cant reward it and if you cant reward success, you are probably rewarding failure If you cant recognize failure, you cant correct it

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

Process Flow
Measures and Indicators

Data

Analysis

Information
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Use of Information and Analysis


Validation
Customer Requirements Prediction Measurements Control Processes Results

Design
Measurement supports executive performance review and daily operations and decision making.
MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

Key Idea
Measurement-managed companies are more likely to be in the top third of their industry financially, complete organizational changes more successfully, reach clear agreement on strategy among senior managers, enjoy favorable levels of cooperation and teamwork among management, undertake greater selfmonitoring of performance by employees, and have a greater willingness by employees to take risks.
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Benefits of Information Management


Understand

customers and customer

satisfaction Provide feedback to workers Establish a basis for reward/recognition Assess progress and the need for corrective action Reduce costs through better planning

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Leading Practices (1 of 2)

Develop a set of performance indicators that reflect customer requirements and key business drivers Use comparative information and data to improve overall performance and competitive position Continually refine information sources and their uses within the organization Use sound analytical methods to conduct analyses and use the results to support strategic planning and daily decision making
MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

Leading Practices (2 of 2)
Involve

everyone in measurement activities and ensure that information is widely visible Ensure that data are accurate, reliable, timely, secure, and confidential Ensure that hardware and software systems are reliable and user-friendly Systematically manage organizational knowledge and identify and share best practices
MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

Key Idea
To make decisions that further the overall organizational goals of meeting, or exceeding, customer expectations and making productive use of limited resources, companies need good data and information about customers and markets, human resource effectiveness, supplier performance, product and service quality, and other key factors, in addition to traditional financial performance and accounting measures.
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Balanced Scorecard
1.

Financial perspective
Measures the ultimate results that the business provides to its shareholders. They include profitability, revenue growth, return on investment, economic value added (EVA), and shareholder value.

2.

Internal perspective
Focuses attention on the performance of the key internal processes that drive the business. They include such measures as quality levels, productivity, cycle time, and cost.

3.

Customer perspective
Focuses on customer needs and satisfaction as well as market share. This includes service levels, satisfaction ratings, and repeat business.

4.

Innovation and learning perspective


Directs attention to the basis of a future successthe organizations people and infrastructure. Key measures might include intellectual assets, employee satisfaction, market innovation, and skills development.
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Key Idea
A good balanced scorecard contains both leading and lagging measures and indicators. Lagging measures (outcomes) tell what has happened; leading measures (performance drivers) predict what will happen.

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Baldrige Classification of Performance Measures

Customer-focused outcomes Product and service outcomes Financial and market outcomes Human resource outcomes Organizational effectiveness outcomes Governance and social responsibility outcomes

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Customer Measures

Customer satisfaction and dissatisfaction Customer retention Gains and losses of customers and customer accounts Customer complaints and warranty claims. Perceived value, loyalty, positive referral, and customer relationship building

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Product and Service Measures

Internal quality measurements Field performance of products Defect levels Response times Data collected from customers or third parties on ease of use or other attributes Customer surveys on product and service performance

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Financial and Market Measures

Revenue Return on equity Return on investment Operating profit Pretax profit margin Asset utilization Earnings per share

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Human Resource Measures

Employee satisfaction Training and development Work system performance and effectiveness Safety Absenteeism Turnover

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Organizational Effectiveness Measures

Cycle times Production flexibility Lead times and setup times Time to market Product/process yields Delivery performance Cost efficiency Productivity
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Governance and Social Responsibility Measures

Organizational accountability Stakeholder trust Ethical behavior Regulatory/legal compliance Financial and ethics review results Community service Management stock purchase activity

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Key Idea
Organizations need comparative data, such as industry averages, best competitor performance, and world-class benchmarks to gain an accurate assessment of performance and know where they stand relative to competitors and best practices.

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Purposes of Performance Measurement Systems

Providing direction and support for continuous improvement Identifying trends and progress Facilitating understanding of cause-and-effect relationships Allowing performance comparison to benchmarks Providing a perspective of the past, present, and future
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Key Idea
In designing a performance measurement system, organizations must consider how the measures will support senior executive performance review and organizational planning to address the overall health of the organization, and how the measures will support daily operations and decision making.
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Practical Guidelines

Fewer is better. Link to the key business drivers. Include a mix of past, present, and future Address the needs of all stakeholders. Start at the top and flow down to all levels of employees Combine multiple indexes into a single index Change as the environment and strategy changes Have research-based targets or goals
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Linkages to Strategy
Key business drivers (key success factors) Strategies and action plans

Measures and indicators

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Key Idea
The things an organization needs to do well to accomplish its vision are often called key business drivers or key success factors. They represent things that separate an organization from its competition and define strengths to exploit or weaknesses to correct.

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Process-Level Measurements

Does the measurement support our mission? Will the measurement be used to manage change? Is it important to our customers? Is it effective in measuring performance? Is it effective in forecasting results? Is it easy to understand and simple? Are the data easy/cost-efficient to collect? Does the measurement have validity, integrity, and timeliness? Does the measure have an owner?

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Key Idea
Good measures and indicators are actionable; that is, they provide the basis for decisions at the level at which they are applied.

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Common Process Quality Measures

Nonconformities (defects) per unit Errors per opportunity Dpmo defects per million opportunities

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Creating Effective Performance Measures

Identify all customers and their requirements and expectations Define work processes Define value-adding activities and process outputs Develop measures for each key process Evaluate measures for their usefulness

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Analyzing and Using Data


Analysis an examination of facts and data to provide a basis for effective decisions. Examples

Examining trends and changes in key performance indicators Making comparisons relative to other business units, competitor performance, or best-in-class benchmarks Calculating means, standard deviations, and other statistical measures Seeking to understand relationships among different performance indicators using sophisticated statistical tools such as correlation and regression analysis
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MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

Key Idea
Organizations need a process for transforming data, usually in some integrated fashion, into information that top management can understand and work with.

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Interlinking
Quantitative

modeling of cause-and-effect relationships between external and internal performance measures Facilitated by data mining the process of of searching large databases to find hidden patterns in data, using analytical approaches and technologies such as cluster analysis, neural networks, and fuzzy logic
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The Cost of Quality (COQ)


the cost of avoiding poor quality, or incurred as a result of poor quality Translates defects, errors, etc. into the language of management $$$ Provides a basis for identifying improvement opportunities and success of improvement programs
COQ

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Quality Cost Classification


Prevention Appraisal

Internal

failure External failure

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Key Idea
In manufacturing, quality costs are primarily product-oriented; for services, however, they are generally labordependent, with labor often accounting for up to 75 percent of total costs.

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Quality Cost Management Tools


Cost

indexes Pareto analysis Sampling and work measurement Activity-based costing

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Return on Quality (ROQ)


ROQ measure of revenue gains against costs associated with quality efforts Principles

Quality is an investment Quality efforts must be made financially accountable It is possible to spend too much on quality Not all quality expenditures are equally valid

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Key Idea
Data used for planning and decision making need to be reliable, accurate, secure, and accessible to those who need them.

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Managing Data and Information


Reliability How well does an indicator consistently measure the true value of the characteristic? Data Accessibility Do the right people have access to the data?
Data

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Key Idea
In many companies, business information is only accessible to top managers and others on a need-to-know basis. In highperforming companies, business information is accessible to everyone.

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Knowledge Management

The process of identifying, capturing, organizing, and using knowledge assets to create and sustain competitive advantage

Explicit knowledge includes information stored in documents or other forms of media. Tacit knowledge is information that is formed around intangible factors resulting from an individuals experience, and is personal and content-specific.

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Key Idea
Knowledge assets refer to the accumulated intellectual resources that an organization possesses, including information, ideas, learning, understanding, memory, insights, cognitive and technical skills, and capabilities.

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 7e, 2008 Thomson Higher Education Publishing

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Internal Benchmarking

The ability to identify and transfer best practices within the organization Process:

Identify and collect internal knowledge and best practices Share and understand those practices Adapt and apply them to new situations and bringing them up to best-practice performance levels.

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Measurement and Information Management in the Baldrige Award Criteria


The Measurement, Analysis, and Knowledge Management Category examines an organizations information management and performance measurement systems and how the organization analyzes performance data and information.
4.1 Measurement, Analysis, and Review of Organizational Performance a. Performance Measurement b. Performance Analysis and Review 4.2 Information and Knowledge Management a. Data and Information Availability b. Organizational Knowledge Management c. Data, Information, and Knowledge Quality
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