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ONE STOP MARKETING CHANNEL

20132

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PART 1

AD Networks + MarketOneRTB

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.


MarketOne2

2009

2010

2011

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

2012

12

11

10

12

11

10

12

11

10

12

11

10

2013


210040%
30300500
100%

90%
80%
70%

500
300500

60%

200300

50%

150200
100150

40%

70100
5070

30%

3050

20%

30

10%
0%

12

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.


2 / /

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

12

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

PART 2

MarketOneRTB

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

MarketOne RTB

500/

30

bid/ 250imps over

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

MarketOne RTB
260%
CTR

25%

16%

59%

not

2
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

MarketOne RTB eCPM


MarketOne RTB eCPM280
953

110
100

90
80
70

60

11
78

21
81

31
95

50

MarketOneRTB
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

eCPM
8

MarketOne RTB CPC


MarketOne RTB 300600

600
550
500

450
400
350
300

250
200
150
100
50

0
CPC

20132
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

MarketOne RTB CTR


2MarketOne RTB CTR
/ /
CTR0.09%
0.14%

CTR

0.12%
0.10%
0.08%
0.06%
0.04%
0.02%
0.00%

20132

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

10

MarketOne RTB
MarketOneRTBbid

18
1imp

bid

5%

1
8

3%

5%

5%

300x250

8%

728x90

40%
13%

300 x 250

28%

10%

728 x 90

468x60

468 x 60

160x600

160 x 600

336x280

6%

336 x 280
200 x 200

200x200
250x250

10%

250 x 250
120 x 600

120x600

20%
29%

16%
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

1
11

PART 3

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

12

MarketOne

MarketOne RTB CV

2013.2.25

M-OneRTB

MarketOneRTB

<content>

<tag>

<content>

<content>
<tag>

<content>

iframe
HTTPHTTPS
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

13

MarketOne RTB Facebook Exchange

2013.2.12

and more..
(20132-3)

19

60

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

14

MarketOne RTB-Mobile
Google ADX3/14()2M-OneRTB Mobile

(20132)

RTB

18%

YIELD ONESSP

20133

Bid150bids

15%

5%
7%
8%

CTR(CTR0.21% 20132)
0.80%

8%

(20132)

8%

0.60%

0.40%

15%

8%

30
3050

0.20%

14%

50%

0.00%

50100

100200
200300
300

18%
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

15

MarketOne


MarketOne
TEL : 03-5421-8211
FAX : 03-5421-8212
email : m1@platform-one.co.jp
URL : https//marketone.jp

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

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