DIGITAL AND SOCIAL IN THE PURCHASE DICISION PROCESS

Social media is best understood as a group of new kinds of online media, which share most or all of the following characteristics:
OPENNES S CONVERS ATION

PARTICIP ATION

COMMUNIT Y

CONNECTE DNESS

      

SOCIAL NETWORKS BLOGS WIKIS PODCAST FORUMS CONTENTS COMMUNITY MICROBLOGGING

Always On • Everywhere • The Role of Emotion • Trust Networks • Mobile Devices in the Purchase Process • The Role of Brands • The Evolving Path to Purchase

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