Presented By

SIVARAMPRASAD.BORR

I

C

WOW AT EVERY MOMENT OF TRUTH A COMMITMENT BEYOND THE MARKET FULFILLMENT OF THE SOCIETY NEEDS

TO PROVIDE THE BEST SERVICES TO CUSTOMERS

NO COMPROMISE WITH THE QUALITY AT ANY COST TO BE A BEST BRAND IN HOTEL INDUSTRIES PROMOTE THE NATURE

ITC HOTEL KAKATIYA SHERATON AND TOWERS ITC HOTEL GRAND MARATHA SHERATON AND TOWERS ITC MUGHAL SHERATON AND TOWERS ITC MAURYA SHERATON AND TOWERS PARK SHERATON HOTEL AND TOWERS FORTUNE HOTELS CHOLA SHERATON ITC SONAR BANGLA

CONT.

OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS WINDSOR MANOR SHERATON SHERATON AND TOWERS RAJPUTANA PALACE SHERATON USHA KIRAN PALACE BAY ISLAND GRAND BAY VADODARA

BRITISH SAFETY COUNCIL’S “SWORD OF HONOUR” BEST HOTEL IN THE WORLD 6TH ANNUAL GREENTECH SAFETY AWARD  BEST HERITAGE HOTEL BRAND NATIONAL TOURISM AWARD 2004-05 PATA GOLD AWARD 2005 BEST LUXURY HOTEL OF THE YEAR 2002 ISO 14001

ITC LIMITED & STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA

ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS & ANSAL HOTELS WITH ITC

ENTERPRISES EXIST TO SERVE THE SOCIETY TEAM WORK  BEING ETHICAL INTEGRITY MERITOCRACY

 STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS

 Indian hotel chain, with a heavy emphasis on the great Indian. experience (with international standards of luxury)  Fortune brand, which started off as mid-segment brand, is now being re-positioned as a first-class business hotel.

TAJ GROUP OF HOTELS

OBEROI GROUP OF HOTELS

Porter’s Five Forces Analysis
Suppliers • Many available suppliers •THREAT: LOW

Potential Entrants
Global hotel groups entry
•THREAT : MODERATE

Industry Competitors • Taj group of hotels • Oberoi groups • Leela group of hotels • THREAT: HIGH Substitutes • Small lodges • Middle class hotels • Palace in wheels •THREAT: HIGH (because of new class, Low otherwise)

Buyers • Global tourists • Medical tourists • Industrialist people
THREAT: MODERATE

Customer Need • Good Hospitality • Hygiene food and environment

Overall Threat Level

Moderate

Strength
Brand

Weakness

Management Sales and Marketing Group ranks No.2  Excellence of its cuisine.

Naive in Global Arena.

Opportunity

Threats
Luxury hotels competing on the home turf.

Increase in tourism

KEY SUCCESS FACTORS (KSF’S)
• Total customer satisfaction

Brand Value

•Adequate accounting records in accordance with the provisions of the Companies Act

• ITC Hotels has tied up with Star Alliance, a consortium of five international airlines, to launch a scheme to promote its 13 Welcome group hotel properties in the country. • The Star Alliance partners are United Airlines, Air Canada, Lufthansa, SAS and Varig. • The Rs 130-crore ITC Hotels Ltd, the megacorp vehicle for ITC Ltd's Rs 1,100-crore expansion into the hotels sector, is entering into the heritage properties segment in a big way. • ITC Hotels, which is keen to tap the heritage segment, is entering into a joint venture with Marudhar Hotels, owners of Umaid Bhavan Palace in Jaipur, for the purpose. The alliance will manage and market heritage palaces, havelis, forts and resorts with the objective of providing a unique

• Lavasa's very first hotel is opening under the Fortune Hotels brand. • Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman, Novotel and Grand Mercure) in the field of hospitality • Tie up with Oxford University (Said Business School), Girls' Day School Trust (UK), Ecole hotelier de Lausanne (Switzerland), Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education. • Tie up with Apollo Hospitals in health and wellness.

• In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors. • Talks with its US-based hospitality partner Starwood Hotel & Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three • Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand, under a management contract agreement

MANAGING DIRECTOR GENERAL MANAGER
F/B MANAGER ASST. F/B MANAGER HOUSE KEEPING MANAGER HEAD CHEF ASST. CHEF MAINTAINANCE MANAGER HR MANAGER ACCOUNTS MANAGER SECURITY

FRONT OFF. MANAGER

ASST. FRONT OFF. RESTAURANT MANAGER MANAGER MATREE THE LOBBY MANAGER HOTEL SR. CAPTAIN CAPTAIN FRONT OFF. EXEC. FRONT OFF. SUPERVISOR

SR. STEWARD FRONT OFF. ASST. TRANNEE/ BUS BOY TRANNEE

SR. HOUSE KEEPING MANAGER CHEF THE ASST. HOUSE PARTY KEEPING MANAGER COMMY 3 HOUSE KEEPING COMMY 2 SUPERVISOR HOUSE KEEPING COMMY 1 FLOOR SUPERVISOR TRANNEE CHAMBER MAID

MAINTAINANCE HR SUPERVISORACCOUNTS SECURITY SUPERVISOR SUPERVISO SUPERVISO R MAINTAINANCE HR EXECUTIVE ACCOUNTA EXECUTIVE NT HR TRANNEE

SECURITY GUARD

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